All Marketing articles – Page 32
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NewsCoca-Cola partners with FareShare for festive meal donations initiative
Coca-Cola has been working with FareShare since 2017
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NewsNigella Lawson unveils Greggs’ festive bakes in saucy Christmas ad
The baker confirmed Lawson’s participation on Sunday, ending weeks-long speculation
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NewsWaitrose celebrates Great British sleuths in star-studded Christmas ad
Waitrose has gone sleuth this year, debuting its Christmas ad-cross-festive mystery campaign with a celebrity-packed whodunit plot
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NewsKindness in the spotlight in Amazon’s Christmas ad
Amazon’s advert follows the quiet journey of a theatre janitor whose hidden singing talent finds the spotlight
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Comment & OpinionSainsbury’s Aldi Price Match convenience store move is smart
Sainsbury’s move to introduces Aldi Price Match in its convenience stores is not only an original idea, it’s a timely one
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Comment & OpinionGuinness serves up success with help from dancing can
The naff ‘dancing can’ seems a strange object for Guinness to choose as the recipient of its brand coolness
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NewsDawn French returns in M&S Christmas ad 2024
M&S is bringing back its Christmas Fairy voiced by comedian Dawn French – this time joining her character on screen
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NewsOven mitts are back for singalong Morrisons Christmas ad 2024
Morrisons is bringing back last year’s singing oven mitt puppets for a new rendition of You Give a Little Love from Bugsy Malone
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NewsDriving Gnome for Christmas: Asda Christmas ad 2024
Asda is going big and going gnome in its punny Christmas ad campaign
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NewsKevin the Carrot returns on a mission to save Christmas in Aldi’s 2024 ad
Kevin the Carrot is back, this time on a mission to save the spirit of Christmas itself from evil (bah) humbug sweets
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NewsLidl pulls heart-strings in Christmas ad 2024
Lidl is pulling heartstrings and focusing on the joy of sharing and giving back during the festive season
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NewsSainsbury’s bags Roald Dahl’s BFG for Christmas advert 2024
Sainsbury’s hopes to win hearts - and stomachs - this Christmas with family-favourite Big Friendly Giant
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NewsOld Jamaica to get ‘refreshed look and feel’ in 2025 rebrand
‘This spice-infused ginger nectar isn’t going anywhere’ said Beliv Company
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Comment & OpinionCampari casts bartender Mona Gallosi as film noir femme fatale
Campari has cast bartender Mona Gallosi as a ‘femme fatale’ in a film of darkest noir
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NewsWyke Farms launches new branding for its core range
The new branding will extend across all marketing communications, website and social media
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NewsTHG launches gen AI-powered ad creation offering iLab
THG Studios sits within the company’s end-to-end e-commerce and brand-building technology platform business THG Ingenuity
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NewsOld Jamaica ginger beer will not be discontinued after all
The brand had previously promised to go out ‘in a blaze of glory’
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NewsHunter & Gather calls out ‘big boy’ condiment brands in six-figure OOH push
The push positions the brand’s ketchup and mayo as superior to Heinz and Hellmann’s
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Comment & OpinionWhy small brewers are turning their back on craft beer
Can SIBA’s ‘Indie Beer’ mark make an impact on consumers?
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Category ReportProtein gets the feelgood factor: protein trends 2024
Protein isn’t just for gym rats. Growing numbers of Brits are upping their intake for general health and to ‘feel good’