All Marketing articles – Page 36
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Comment & OpinionMilliways gives plastic gum consumers something to chew on
A plastic-free gum challenger needs to highlight its point of difference – but it doesn’t want to be too boring and sciencey
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Analysis & FeaturesInside the shrinking fmcg wage purse: why isn’t pay keeping pace?
The pandemic days of employers making strenuous efforts to support staff are over, as pay lags inflation and competition for roles increases. Instead, more sustainable – and cheaper – support is being offered
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NewsAstonish teams up with TOWIE in two-series sponsorship deal
The latest activity follows the brand’s recent £1.3m TV campaign
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NewsShaken Udder launches a range of protein milkshakes
The shakes contain 20g of protein and are available in chocolate and strawberry flavours
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NewsSurya Foods launches Greek-style mezze brand Trophi into Asda
The frozen range spans pastry snacks, gyros meal kits and kebabs
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NewsPerkier reformulates snack bars and redesigns their packaging
The brand has increased the proportion of nuts and protein crispies in its snack bars to make them ‘crunchier and chewier’
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NewsYazoo launches £6m push for Thick n’ Creamy line
The brand’s biggest-ever ATL investment will run until 1 July
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NewsUK Organic formed to spearhead revival of sector
The move has been prompted by the ‘urgent need for a fresh approach’ for the organic sector
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Category ReportLow & No trends 2024: Is alcohol-free the new cool?
Alcohol-free is continuing its upward climb with marketing aimed at trendy, young consumers
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NewsWeetabix launches £10m campaign to stem volume declines
The TV advert will air between Emmerdale and ITV News tonight (2 April)
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Comment & OpinionWhy stricter HFSS legislation could backfire
In many of the largest HFSS volume-contributing categories, non-compliant products have significantly higher rates of sale compared to their healthier alternatives, says Alex Lawrence of Circana
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ProfilesMy food & drink job: Ivana Taylor-Ross, marketing exec, The Gym Kitchen
Ivana builds community presence and influencer partnerships for macro-counted, high-protein, low-calorie ready meal brand The Gym Kitchen
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Comment & OpinionGreggs bags attention with cheesy quiz show ad
‘Bag some joy’ has worked nicely for Greggs for some time – but now the brand is making the slogan work a different way
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Comment & OpinionHow fmcg can learn from YouTuber success stories
Influencers who have successfully monetised their audiences are now moving into fmcg spaces with enviable returns, says Daniel Quinn, head of innovation at The Forge
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Comment & OpinionSheffield council’s ban on alcohol-free variants a conspiracy theory too far
Sheffield council decision to ban booze brands from advertising low & no variants is utterly baffling, says editor-in-chief Adam Leyland
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NewsCranswick petfood brand Vitalin launches first TV ad
The ad push represents a seven-figure investment in the brand by Cranswick, which also includes a packaging revamp
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NewsSainsbury’s campaign uses poetry to highlight ‘stigma’ of food poverty
The retailer has partnered with poet Yrsa Daley-Ward, who spoke to food club users in London
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NewsQuorn unveils new product launches, pack designs and recipes
The meat-free brand has launched a new recipe for its Cocktail Sausages
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Comment & OpinionWhat can food & drink learn from beauty and fashion pop-ups?
Pop-up shops are uniquely placed to overcome many brand challenges, says James Barnes, business director & co-founder of Backlash
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NewsAsda agrees to avoid making ‘ambiguous’ green claims in new deal with CMA
The CMA signed an unprecedented deal with Asda, Asos and Boohoo following greenwashing concerns in the fashion sector