All Marketing articles – Page 36
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Comment & OpinionAugmented reality is going mainstream. Here’s what you should know
Digital product passports will soon become commonplace for modern shoppers, says Ruth Arber, head of fashion, retail and travel at Snap Inc
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NewsOld Jamaica to be retired in a ‘blaze of glory’
It is not clear why the brand is to be retired, or when the drink will cease to be available
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Analysis & FeaturesCreative challenge: next-gen packaging ideas to liven up dairy
We challenged agencies to create packaging fit for the future. Ideas ranged from a refillable ice cream carton to a seaweed-based butter wrapper
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Category ReportHow can marge get back in fashion? Dairymen butter & spreads category report 2024
Margarine has been in and out of consumers’ favour. Now, it’s losing out to less processed butter with ‘clean’ ingredient lists
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NewsCockburn’s gets lightweight bottle in major brand overhaul
The rebrand includes a reimaginging of the brand’s heritage logo
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WhitepapersUnlocking the power of ESLs and store digitalisation
Explore the transformative potential and benefits of electronic shelf labels in modernising the retail landscape.
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NewsPukka adds trio of world foods-inspired pastry parcels
Tipped as Pukka’s ‘biggest launch yet’, the pastries are marketed at younger shoppers
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Promotional FeaturesRetail media: 5 crucial decisions retailers must get right
As retail media gains momentum, offering a unique opportunity for retailers to monetise first-party data and for brands to reach targeted audiences, we explore the five critical decisions retailers must make to establish and grow successful retail media businesses.
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NewsDriscoll’s launches into UK market with Devoted to Delicious campaign
The berry giant has unveiled its Devoted to Delicious marketing campaign to introduce UK consumers to its products
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NewsSainsbury’s store replaces Co-op on Coronation Street as product placement partnership begins
Sainsbury’s ‘new’ store was announced as the new replacement in April, as part of an expansion of Argos’s existing sponsorship of the show
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NewsInnis & Gunn founder rails against ‘mirage’ of continental beer marketing
Drinkers should instead consider beers with roots closer to home, founder Dougal Sharp said
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Comment & OpinionTesco ad does meal deal debates IRL
Our ad’s star posts about how his Tesco selection ‘slaps harder than ever’. Mild cringe
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NewsNew M&S campaign for Tom Kerridge’s first retailer range collaboration
The ‘M&S Gastropub x Tom Kerridge’ range will be in stores and on Ocado.com from 24 September
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Analysis & FeaturesWhat does the junk food ad ban mean for marketeers?
Food businesses have been somewhat quiet over ad restriction plans. Are they accepting them? Or seeing ways around them?
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NewsUnilever axes Marmite peanut butter to focus on ‘new innovations’
The spread made its supermarket debut in 2019 to much fanfare
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NewsUpfield announces name change to Flora Food Group
The name change capitalises on the company’s longest-standing and most popular brand, Flora
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NewsRichmond launches Extra Tasty Range with two sausage products
The products will launch exclusively across Tesco stores nationwide from 23 September
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NewsASA in clampdown on marketing of CBD to children
Two DTC retailers have been rebuked by the watchdog
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Comment & OpinionWhat Gen Z students really want from grocery
Retailers seem to be hoping Gen Z will conform to the same shopping habits as our predecessors – but that isn’t going to wash, says Freddie Finlay, final-year Oxford University undergraduate and intern at The Category Management Company
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Comment & OpinionWhy the summer of sport wasn’t enough to boost grocery
Weather influences not just what we buy and how much – but also where we shop, says Alex Lawrence, senior strategic insight director at Circana