All Marketing articles – Page 36
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NewsTesco turns the world into gingerbread in melancholy Christmas ad 2024
Tesco’s heart-wrenchingly nostalgic advert shows joy, loss and CGI gingerbread fish
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NewsBoots features Adjoa Andoh’s Mrs Claus in Christmas ad 2024
The ad sparked a wave of racist, misogynistic and transphobic comments calling Boots ‘woke’
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Analysis & FeaturesHow supermarket accelerators & incubators are changing retail
Supermarket innovation schemes are popping up all over the shop. The aim is simple: to foster growth among their supplier base. But there are big differences in approach
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Comment & OpinionBottom-line growth in fmcg will soon come from cultural moments
Strong brands need to play in spaces where they are not wholly in control of their message or image
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Comment & OpinionFentimans’ puppet keeps soft drink fans on their toes
Fentimans has a new brand character – and, disappointingly, it’s nothing to do with the daft-looking dog on its label
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Interviews‘All I think about is retail media’: SMG and the billion-pound opportunity
At the helm of SMG, Sam Knights is looking to unlock a billion-pound opportunity via a medium touted to outgrow TV
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NewsCoca-Cola’s Christmas ad to be ‘fully created with AI’
‘We are learning,’ said the brand’s Europe marketing chief
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NewsParents ‘paying over the odds’ for infant formula, CMA report finds
The interim report highlights ‘a number of concerns’ related to the infant formula market
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NewsNichols eyes brand licensing opportunities in soft drinks
Deals with Levi Roots and Slush Puppie had been a success for Nichols, CEO Andrew Milne said
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NewsLidl risks Coca-Cola’s ire with own-label cola truck activation
Coca-Cola unveiled its own Christmas Truck Tour earlier this week
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NewsMedia Bites 7 November: M&S results, Trump win, Christmas ad spend
Marks & Spencer has reported a jump in profits but warned measures in last week’s budget could cost it more than £60m
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NewsAccolade Wines pulls Jam Shed PoS after Portman Group warning
The material was ‘very close to the line of acceptability’, according to the Portman Group
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Category ReportWhat is the future of the booze aisle?
To reverse sliding alcohol sales, merchandising is becoming more inventive and tech-savvy – from walk-in chillers to AI sommeliers
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NewsCoca-Cola partners with FareShare for festive meal donations initiative
Coca-Cola has been working with FareShare since 2017
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NewsNigella Lawson unveils Greggs’ festive bakes in saucy Christmas ad
The baker confirmed Lawson’s participation on Sunday, ending weeks-long speculation
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NewsWaitrose celebrates Great British sleuths in star-studded Christmas ad
Waitrose has gone sleuth this year, debuting its Christmas ad-cross-festive mystery campaign with a celebrity-packed whodunit plot
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NewsKindness in the spotlight in Amazon’s Christmas ad
Amazon’s advert follows the quiet journey of a theatre janitor whose hidden singing talent finds the spotlight
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Comment & OpinionSainsbury’s Aldi Price Match convenience store move is smart
Sainsbury’s move to introduces Aldi Price Match in its convenience stores is not only an original idea, it’s a timely one
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Comment & OpinionGuinness serves up success with help from dancing can
The naff ‘dancing can’ seems a strange object for Guinness to choose as the recipient of its brand coolness
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NewsDawn French returns in M&S Christmas ad 2024
M&S is bringing back its Christmas Fairy voiced by comedian Dawn French – this time joining her character on screen