All Marketing articles – Page 37
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NewsLynx rolls out ‘lift & smell’ fragrance testers into mults
The new activation appears on a permanent Lynx-branded bay fixture
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ProfilesMy food & drink job: Greg Brady, brand manager, Savencia
From the checkouts at Tesco to managing the Saint Agur range, Greg wants to change the British perception of blue cheese
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NewsBirds Eye adds trio of frozen pasta meals to Steamfresh lineup
The innovations responded to ‘high consumer demand for convenient, easy-to-cook, tasty and nutritious meals’, said Birds Eye
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NewsMüller Yogurt & Desserts launches large Frijj cartons
Shoppers will be able to purchase 950ml cartons of Müller Frijj in fudge brownie and strawberry flavours
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Comment & OpinionWhy Tesco should stick with yellow for Clubcard Prices
Yellow has been used to signify discounts and deals across the retail landscape for decades, says Will Rees-Hooper, strategy director, Design Bridge and Partners
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Comment & OpinionChocomel chucks everything at random ad campaign
Chocomel is looking to cover a lot of ground with its new ad
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Comment & OpinionWhat we can learn from Jägermeister’s tech-driven global approach
Technology can free up teams to focus on priorities and challenges that require more creative solutions, says Harry Edmonds, creative director at Mother Design
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NewsRichmond launches £2.6m ‘Good Times’ brand campaign
A 360-degree campaign spanning TV, VOD, social and out-of-home has launched to celebrate the brand’s heritage while also providing a look ahead
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NewsCauldron launches new products and packaging for veggie range
The launches come with the unveiling of a new look across its ten strong range of staple products
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NewsAldi ‘cheapest Christmas dinner’ ad misled, says watchdog
The ASA found the claims in a national newspaper ad to be misleading in a number of ways, after Sainsbury’s complained
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NewsActivia launches new gut health recipe and redesigned packs
The new recipe has been designed to support a healthy gut with calcium and a mix of live cultures
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ProfilesMy food & drink job: Lici Sawyer, junior brand manager, Bol Foods
Lici explains how a degree in Spanish taught her the communication skills to land a marketing role at Bol Foods
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Comment & OpinionKerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
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NewsCJ Lang to use eco-friendly video walls at trade show
LED screens will replace traditional paper and vinyl marketing in a big push for sustainability
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NewsOnken launches Paddy McGuinness-fronted ad push
The integrated campaign will set out to help the nation make time to ‘feed their inner happiness’ with tongue-in-cheek content featuring McGuinness
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Comment & OpinionI spent 30 years in marketing at Unilever. Now I want to shake up the ad industry
This is the opportunity of a lifetime for advertisers to invent the future, says Sebastian Munden, chair of Ad Net Zero and chair of Wrap
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NewsPoundland to play up latest ranges in new TV ad campaign
Poundland wants shoppers who may not have visited in a while to come and see how much it has evolved
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NewsChocomel launches £5m marketing campaign
The milk drink brand has created a TV advert to raise brand awareness and increase penetration under the tagline ‘When Life Gives you Chocomel’
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NewsGousto launches Bluey-themed recipe range for families
The new range has been created in partnership with BBC Studios – which holds global merchandising rights for the show it co-commissioned with ABC Australia
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Comment & OpinionHow Philadelphia tapped into emotion to grow sales 20%
Spending big on marketing to bolster one of the category’s more expensive cream cheese brands won’t sway consumers to buy in a cost of living crisis. Or will it?