All Marketing articles – Page 37
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NewsExperts call for action following BBC Panorama’s ‘truth about babyfood’
Over a quarter of babyfood pouches contain more sugar by volume than Coca-Cola, new research has found
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NewsWilkinson Sword Intuition launches women’s shaving push
‘Any Hair, Anywhere’ from Wilkinson Sword will run across broadcaster VOD, YouTube and social
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NewsOpal Fruits return in original flavours for a limited run
The Opal Fruit launch will see the return of the original strawberry, lemon, orange, and lime flavours
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Comment & OpinionSkating star Lola Tambling delivers for Weetabix
You’d be hard-pressed to find a better brand ambassador than 17-year-old Team GB Olympic skateboarder Lola Tambling
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InterviewsHow Simon Duffy hopes to make Waken ‘the next Colgate’
Having made a success of Bulldog Skincare, Simon Duffy is shaking up the oral care sector with his sustainable, fast-growing and very stylish brand
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Comment & OpinionAsda boss Allan Leighton: ‘we aren’t looking for a quick fix’
Asda chairman Allan Leighton responds to The Grocer’s assertion that the Rollback promotion and Asda Price strategy were not living up to promises
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NewsKellogg’s adds High Protein Bites cereal
Kellogg’s NPD will launch into Sainsbury’s in May, before rolling into all major retailers from July
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Analysis & FeaturesWhat’s Asda Price? Reality of Asda rollback return is unclear
The return of Asda’s Rollbacks wiped over £4bn off the value of Tesco, Sainsbury’s and M&S. But is it rowing back on its Rollback programme?
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Comment & OpinionDon’t let new CMA fines lead to ‘greenhushing’
Companies must continue to be bold in taking and communicating climate action, says Anna McShane, senior label programme manager at the Carbon Trust
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NewsMcVitie’s marks 100 years of Chocolate Digestives with ‘dazzling’ campaign
The push will include wholesale and in-store activations and projections on landmarks
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NewsAero chocolate goes ‘bubble-less’ for £10k cash prize promotion
Shoppers who purchase the bubble-free bars will win £10k
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Comment & OpinionDTC brands must question the desirability of their model
To succeed in DTC, brands must focus on creating experiences that feel meaningful and desirable, says Sam Bettis, digital strategy director at Krow Group
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NewsAlbert Bartlett launches £3m campaign for Jersey Royal season
The Roll On Jersey Royal Season campaign begins in April 2025 and showcases the traditional farming practices and the unique landscape of Jersey
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ProfilesSuntory’s Tom Bell on Ribena, rats and Robin Hood
‘I love sport and we get to work with some of the best athletes in the world through Lucozade so that’s a work perk enough for me’
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NewsLittle Moons required £5m bail-out following factory closure
The mochi ball ice cream maker defaulted on its loan terms a month after closing its Kettering site
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NewsDATA: Asda pulls plug early on thousands of 'Rollback' price promotions
Asda has been keeping products at ‘Rollback’ prices for far shorter periods than suggested, while also failing to sell many post-promotion products at a lower price, as promised
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NewsLa Vie invites fellow vegan brands to reuse its TV ad
The ad shows a man preparing and then eating what appears to be meat, in front of a pig, before revealing the product is plant-based
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Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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Category ReportHow snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?
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Comment & OpinionHow the MAHA movement influenced Expo West
Natural Products Expo West showed how the US food industry is responding to the MAHA movement, says Zoe general manager Sara Gordon