All Marketing articles – Page 42
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Category ReportLow & No trends 2024: Is alcohol-free the new cool?
Alcohol-free is continuing its upward climb with marketing aimed at trendy, young consumers
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NewsWeetabix launches £10m campaign to stem volume declines
The TV advert will air between Emmerdale and ITV News tonight (2 April)
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Comment & OpinionWhy stricter HFSS legislation could backfire
In many of the largest HFSS volume-contributing categories, non-compliant products have significantly higher rates of sale compared to their healthier alternatives, says Alex Lawrence of Circana
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ProfilesMy food & drink job: Ivana Taylor-Ross, marketing exec, The Gym Kitchen
Ivana builds community presence and influencer partnerships for macro-counted, high-protein, low-calorie ready meal brand The Gym Kitchen
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Comment & OpinionGreggs bags attention with cheesy quiz show ad
‘Bag some joy’ has worked nicely for Greggs for some time – but now the brand is making the slogan work a different way
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Comment & OpinionHow fmcg can learn from YouTuber success stories
Influencers who have successfully monetised their audiences are now moving into fmcg spaces with enviable returns, says Daniel Quinn, head of innovation at The Forge
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Comment & OpinionSheffield council’s ban on alcohol-free variants a conspiracy theory too far
Sheffield council decision to ban booze brands from advertising low & no variants is utterly baffling, says editor-in-chief Adam Leyland
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NewsCranswick petfood brand Vitalin launches first TV ad
The ad push represents a seven-figure investment in the brand by Cranswick, which also includes a packaging revamp
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NewsSainsbury’s campaign uses poetry to highlight ‘stigma’ of food poverty
The retailer has partnered with poet Yrsa Daley-Ward, who spoke to food club users in London
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NewsQuorn unveils new product launches, pack designs and recipes
The meat-free brand has launched a new recipe for its Cocktail Sausages
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Comment & OpinionWhat can food & drink learn from beauty and fashion pop-ups?
Pop-up shops are uniquely placed to overcome many brand challenges, says James Barnes, business director & co-founder of Backlash
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NewsAsda agrees to avoid making ‘ambiguous’ green claims in new deal with CMA
The CMA signed an unprecedented deal with Asda, Asos and Boohoo following greenwashing concerns in the fashion sector
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NewsLynx rolls out ‘lift & smell’ fragrance testers into mults
The new activation appears on a permanent Lynx-branded bay fixture
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ProfilesMy food & drink job: Greg Brady, brand manager, Savencia
From the checkouts at Tesco to managing the Saint Agur range, Greg wants to change the British perception of blue cheese
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NewsBirds Eye adds trio of frozen pasta meals to Steamfresh lineup
The innovations responded to ‘high consumer demand for convenient, easy-to-cook, tasty and nutritious meals’, said Birds Eye
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NewsMüller Yogurt & Desserts launches large Frijj cartons
Shoppers will be able to purchase 950ml cartons of Müller Frijj in fudge brownie and strawberry flavours
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Comment & OpinionWhy Tesco should stick with yellow for Clubcard Prices
Yellow has been used to signify discounts and deals across the retail landscape for decades, says Will Rees-Hooper, strategy director, Design Bridge and Partners
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Comment & OpinionChocomel chucks everything at random ad campaign
Chocomel is looking to cover a lot of ground with its new ad
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Comment & OpinionWhat we can learn from Jägermeister’s tech-driven global approach
Technology can free up teams to focus on priorities and challenges that require more creative solutions, says Harry Edmonds, creative director at Mother Design
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NewsRichmond launches £2.6m ‘Good Times’ brand campaign
A 360-degree campaign spanning TV, VOD, social and out-of-home has launched to celebrate the brand’s heritage while also providing a look ahead