All Marketing articles – Page 42
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NewsPlenish heroes natural ingredients in multimillion-pound out-of-home push
It is the brand’s largest marketing investment to date
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ProfilesMy food & drink job: Freya Weston, senior assistant brand manager, Babybel
’Instead of a normal cover letter, I put my key achievements on to The Laughing Cow packaging as the header’
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NewsYoung’s relaunches its entire scampi range
The relaunch includes recipe improvements and new packaging to give it strong visual standout and appeal
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WhitepapersHow 9 FMCG brands are driving growth with out of home
FMCG brands are leveraging out of home advertising to boost visibility and drive growth. In this whitepaper Clear Channel explore the tech’s success.
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WhitepapersHow increasingly connected stores are revolutionising retail
Discover how the connected store can transform your retail strategy, deliver exceptional customer experiences and position your brand for long-term success.
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Comment & OpinionJamie Dornan keeps his kit on as Diet Coke targets new generation
The ad shows Dornan taking a dip in his local lido – dressed in a full-length wetsuit, rather than budgie smugglers
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NewsVeganuary founder launches anti-RSPCA Assured campaign
The ads, which shows a picture of a pig with the tagline ‘Don’t Trust the RSPCA Assured Label’, will be displayed in 2,750 Tube carriages
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NewsGoodfella’s signals ‘bold new direction’ with redesign and new recipes
The pizza brand’s new packs are intended to improve standout and highlight ‘quality’
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Comment & OpinionUnilever has surrendered to social media bully Elon Musk
It feels like Unilever has surrendered to the bully who declared ‘war’ on it, says The Grocer’s technology editor George Nott
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Comment & OpinionHow to make a diverse ad that doesn’t offend
Brands, agencies and marketing teams urgently need to boost diversity in their teams, says Trevor Robinson of Quiet Storm
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NewsSacla’ adds trio of Italian cooking sauces to pair with meat
The sauces are claimed to bring something ‘completely new’ to the category
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NewsSainsbury’s rapped by ASA over influencer’s affiliate link to formula
Affiliate links allow content creators to earn commission from their followers’ clicks and purchases
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NewsHighland Park ups emphasis on Orkney in major brand overhaul
The updated branding has rolled out from this month
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Comment & OpinionHeinz’s ‘racist’ ad controversy raises questions about the creative process
Fmcg giant Heinz has come under fire for perpetuating “racist” stereotypes and imagery in two of its ad campaigns
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NewsHeinz ‘racist’ ads indicative of DEI failing, say marketing experts
’It’s clear that diversity was lacking in the room where it mattered,’ says Quiet Storm creative director Trevor Robinson
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Analysis & FeaturesInside the pecorino push
Pecorino romano has long been in the shadow of other Italian hard cheeses in the UK. Now it’s the subject of an EU campaign
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Category ReportPetcare eyes wellness: trends report 2024
Petcare is following the human trend for wellness, with a raft of products emerging that offer ‘a holistic approach to animal care’
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Comment & OpinionWhat we can learn from Johnnie Walker’s Squid Game tie-up
Joining forces with other brands, designers, or public figures can create buzz, boost sales, and increase loyalty, says James Taylor, creative director at The Cabinet
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NewsM&M’s turns tables on trick or treaters in Ring doorbell campaign
Timed for the run-up to Halloween, the marketing campaign sees callers getting “fun and festive quick replies” from Red
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WebinarsWATCH: UPF vs HFSS: Making sense of the new health agenda
Watch experts from Asda, Modern Baker and Vypr for a deep-dive into the fast-evolving health agenda and understand what’s set to shape consumer choices in 2025 and beyond