All Marketing articles – Page 42
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NewsMagnum billboard ads make ‘crack’ sound on radios of passing motorists
Motorists tuning into Heart via DAB radio have their listening interrupted by the brand’s ‘crack’ when they pass digital billboards
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Comment & OpinionWill Plenish’s ‘immunity’ ad trigger a health marketing clampdown?
The ASA says it can only act on an ad if a complaint is made, but there are compelling reasons for a proactive investigation into health marketing claims
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Comment & OpinionIceland’s push to dominate retail media will be a challenge
The success of Iceland’s ambitious retail media rollout will depend on its ‘long tail strategy’ and how well it can monetise its retail media data
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NewsSouthern Comfort teams up with Aitch for limited-edition liqueur
The Southern Comfort x Aitch tie-up will launch across national grocery multiples and convenience stores from this month
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NewsGoGo Squeez kids’ snacks get health-focused brand campaign
The brand is focusing on amplifying its natural health credentials as the range has 70% less sugar than other products in the category
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ProfilesMy food & drink job: Tamsin Fenn, brand manager, Häagen-Dazs
‘I like popping into supermarkets on holiday to see what other brands are doing abroad. It’s always interesting to see the types of flavours and different products on shelf’
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Comment & OpinionHas Pepsi jumped the retail media shark with its Morrisons tunnel experience?
Retail media is becoming ever harder, if not impossible, for shoppers to avoid, says The Grocer’s technology editor George Nott
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NewsBluey cereal and bath care range hit shelves amid BBC licensing spree
Kellogg’s, Childs Farm, Natures Aid and Hero are to launch fmcg products featuring popular kids’ cartoon character
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NewsYoplait relaunches Frubes with focus on nutrition and naturality
The new pack calls out the use of natural flavours and no added colours. It will also carry a new reassurance message focused on Frubes’ nutritional benefits
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WhitepapersA guide to driving meaningful growth with post-launch insights
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NewsSoft drinks challenger Hip Pop rolls out ‘striking’ rebrand
The refresh features vibrant fruit illustrations
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NewsShots fired at Plenish over ‘immunity boosting’ advert claim
The ad was ‘problematic for several reasons’ according to a nutritionist
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Comment & OpinionWill a Grinch-like ASA steal our Christmas supermarket ads?
Blockbuster supermarket ads are as much of a fixture of Christmas as mince pies
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Comment & OpinionChocolate Naive advert takes the arthouse approach
The ad is an unhurried half-glance at the manufacturing process, shot in gauzy black and white
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NewsBirds Eye launches frozen international-flavoured fish range
The six-strong range contains four new products, including Mexican-inspired Tortilla Crumb Fish Fillets and Mediterranean-inspired Focaccia Crumb Fish Fillets
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NewsMagnum Tonic Wine to standardise labels across UK and Jamaican markets
The two different labels were ‘causing confusion among consumers’ said Mandeep Singh of Singh’s Premier
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Comment & OpinionWill bright blue Takis sell in a nation worried about UPF?
Takis’ latest NPD contains palm fat, maltodextrin and the controversial colouring Brilliant Blue FCF
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NewsBabybel launches limited-edition packs and campaign for Red Nose Day
The campaign comes with the tagline ‘Does My Nose Look Red In This?’ as a nod to Babybel cheese’s shape and Red Nose Day
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NewsThe Coconut Collab launches strawberry protein yoghurt
The new product has no added sugar and contains 9g of protein from almond and soy
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NewsUK food and drink sellers take to Chinese marketplace Temu
Tetley and Yorkshire teabags, Candy Kittens sweets, Fanta, Nerds, Tassimo coffee pods and Bounty wafer rolls are among the slew of products being sold via Chinese cut-price marketplace Temu by UK-based resellers