All Marketing articles – Page 44
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Comment & OpinionWhat’s behind Moët Hennessy’s Beyoncé whiskey play?
Beyoncé’s near-universal appeal will help sell bottles, but the attention given to liquid development suggests this is more than a cash grab
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Comment & OpinionWhy promotional investment is the new formula for growth
There has been a significant increase in promotional spending over the past 12 months, says Alex Lawrence, senior strategic insight director at Circana
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NewsOreo boosts cocoa content as price soars by up to 25%
The price increases were a ‘last resort’, driven by higher input costs, according to owner Mondelez
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NewsJust Eat rapped by ASA for HFSS ad ‘directed at children’
The Facebook ad featured an animation of the Just Eat and McDonald’s logos and a chicken nugget
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Category ReportPizza trends 2024: A slice for everyone
Pizza volumes are flagging, so brands are broadening their styles and toppings. Will this commitment to innovation boost sales?
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NewsLidl pitches its bakeries against Greggs in ad campaign
The discounter has been highlighting the savings customers can make by heading to its stores, with a newspaper ad comparing its 39p jam-filled doughnut with a 95p one from Greggs
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Comment & OpinionPom-Bear’s lack of sass makes it a snacking standout
‘Bellybutton!’ So gasps a child as she holds her Pom-Bear crisp aloft
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Comment & OpinionWhat can fmcg brands learn from a summer of sport?
The sheer scale of sporting events makes them a unique opportunity to reach significant audiences, says Tom Gent, co-founder & head of creative, Founder Creative
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Analysis & FeaturesWhat ‘ludicrous’ X lawsuit means for fmcg advertisers
X is suing brands for not advertising, as its audience diminishes
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Category ReportSupplement trends 2024: New formats help medicine go down
Powders and gummies are taking supplements by storm. What health needs are they tapping?
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NewsYakult launches ‘juicy peach flavour’ variant of Plus range
The new flavour variant will be available in Ocado and independent retailers from 1 September
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NewsHuel and Zoe ads featuring Steven Bartlett banned for ‘misleading’ consumers
The Advertising Standards Authority ruled the two nutrition brands had failed to disclose their commercial relationships with the Dragons’ Den star in paid-for Facebook promotions and banned the adverts from appearing again in their current form
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NewsCoca-Cola to launch limited edition Oreo collaboration cola
The NPD is set to hit stores from September
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Analysis & FeaturesCan food brands survive the rise of Ozempic?
If the semaglutide weight-loss jabs making waves in the US catch on here, food ‘cravings’ could become a thing of the past. How are fmcg giants – and their investors – preparing for the ‘revolution’?
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Comment & OpinionFood and drink SMEs need to join forces on buying
SMEs can leverage their collective buying power to achieve substantial cost reductions and operational efficiencies, says Helen Murphy, co-founder of Opply
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Comment & OpinionRum Stripe NPD is a stroke of genius. Why has it taken so long?
In contrast to mainstream beer, canned cocktails are booming
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Comment & OpinionFan marketing: how brands can target events like the Eras Tour
The first step of fan marketing is to find authentic connections between what a brand values and what its fans value, says Jenny Zegler, director of Mintel Food & Drink
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Comment & OpinionBold Bodyform campaign targets period stigmas
‘Why do girls still see blood in their pants and think they’re dying?’ the brand asks
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NewsFanta unveils Halloween marketing push and limited edition apple variant
Fanta Zero Afterlife features the Beetlejuice Beetlejuice film’s main character and a black and white striped design
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NewsUrban Fruit subsumed into Bear masterbrand to ‘drive growth’
Its baked dried fruit snacks will be relaunched under the Bear brand in September