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Partnership to reveal sales impact of out-of-home sampling campaigns
By George Nott2025-06-04T13:27:00
The Sense and Crisp collaboration ‘directly links out-of-home sampling campaigns to verified sales performance across the UK’s five biggest grocery retailers’
Brands will for the first time be able to measure the impact of out-of-home sampling campaigns on sales performance, following a partnership between brand agency Sense and retail data company Crisp.
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