All Marketing articles – Page 48
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NewsTerry’s pushes ‘beyond orange’ with milk chocolate ball
The NPD is tipped to boost sales over the Christmas period
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ProfilesMy food & drink job: Maria Bortoluzzi, brand manager, Crosta & Mollica
Maria uses her Italian roots to drive Crosta & Mollica’s brand identity through creative multitasking
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Comment & OpinionTom Daley helps Malibu deliver swimming safety message
Malibu would struggle to find a better soundtrack or poolside partner
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NewsVeetee targets university students in £1m HungryHeads push
The newly introduced HungryHeads range is aimed at shoppers with ‘limited cooking skills and an unsatiable appetite’
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NewsAu Vodka replaces stock after Tenby store shoplifting video goes viral
Sales director Tom Smith gifted RTD vodka cans and an oversized gold-coloured bottle of vodka to store owners Vince and Fiona Malone
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Comment & OpinionWhat’s behind Moët Hennessy’s Beyoncé whiskey play?
Beyoncé’s near-universal appeal will help sell bottles, but the attention given to liquid development suggests this is more than a cash grab
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Comment & OpinionWhy promotional investment is the new formula for growth
There has been a significant increase in promotional spending over the past 12 months, says Alex Lawrence, senior strategic insight director at Circana
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NewsOreo boosts cocoa content as price soars by up to 25%
The price increases were a ‘last resort’, driven by higher input costs, according to owner Mondelez
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NewsJust Eat rapped by ASA for HFSS ad ‘directed at children’
The Facebook ad featured an animation of the Just Eat and McDonald’s logos and a chicken nugget
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Category ReportPizza trends 2024: A slice for everyone
Pizza volumes are flagging, so brands are broadening their styles and toppings. Will this commitment to innovation boost sales?
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NewsLidl pitches its bakeries against Greggs in ad campaign
The discounter has been highlighting the savings customers can make by heading to its stores, with a newspaper ad comparing its 39p jam-filled doughnut with a 95p one from Greggs
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Comment & OpinionPom-Bear’s lack of sass makes it a snacking standout
‘Bellybutton!’ So gasps a child as she holds her Pom-Bear crisp aloft
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Comment & OpinionWhat can fmcg brands learn from a summer of sport?
The sheer scale of sporting events makes them a unique opportunity to reach significant audiences, says Tom Gent, co-founder & head of creative, Founder Creative
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Analysis & FeaturesWhat ‘ludicrous’ X lawsuit means for fmcg advertisers
X is suing brands for not advertising, as its audience diminishes
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Category ReportSupplement trends 2024: New formats help medicine go down
Powders and gummies are taking supplements by storm. What health needs are they tapping?
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NewsYakult launches ‘juicy peach flavour’ variant of Plus range
The new flavour variant will be available in Ocado and independent retailers from 1 September
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NewsHuel and Zoe ads featuring Steven Bartlett banned for ‘misleading’ consumers
The Advertising Standards Authority ruled the two nutrition brands had failed to disclose their commercial relationships with the Dragons’ Den star in paid-for Facebook promotions and banned the adverts from appearing again in their current form
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NewsCoca-Cola to launch limited edition Oreo collaboration cola
The NPD is set to hit stores from September
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Analysis & FeaturesCan food brands survive the rise of Ozempic?
If the semaglutide weight-loss jabs making waves in the US catch on here, food ‘cravings’ could become a thing of the past. How are fmcg giants – and their investors – preparing for the ‘revolution’?
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Comment & OpinionFood and drink SMEs need to join forces on buying
SMEs can leverage their collective buying power to achieve substantial cost reductions and operational efficiencies, says Helen Murphy, co-founder of Opply