All Marketing articles – Page 48
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NewsBadger Brewery hails ‘bold’ rebrand for sales uplift
The Badger range was relaunched in September 2023
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Comment & OpinionWalkers’ Dry January push shows moderation has gone mainstream
Dry January 2025 is officially underway, bringing with it a flurry of activity from the usual suspects... and Walkers
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NewsPeter Crouch stars in Ariel TV ad for The Big One laundry pods
The campaign will launch this month, running across TV, on-demand, digital, social media and PoS
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Comment & OpinionEngaging brand stories are crucial to surviving HFSS laws
Creating content that is compelling, memorable, and different to your competition is the key challenge, says Ian Colvin, chief strategy officer at Greenpark
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Comment & OpinionAs a plant-based brand, we’re leaving Veganuary behind
More people than ever want to cut down on their animal product intake but the idea of going vegan would put them off entirely, says Elin Roberts, co-founder & co-CEO at Better Nature
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NewsWalkers adds ‘0.0% alcohol’ claim to crisp packs in Dry January push
A tongue-in-cheek video clip sees Danny Dyer serving punters pints of crisps
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ProfilesMy Alternative CV: Veganuary’s Chelsea Harrop on McFly, Harry Styles and plant-based
Chelsea Harrop talks handling viral moments like Veganuary name-drops on Corrie to dreaming of a world where every popular sandwich has a vegan counterpart
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NewsMr Kipling seeks to ‘modernise’ tarts with two new flavours
Strawberries & Cream and Birthday Cake were designed to appeal to younger shoppers
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Analysis & Features2024 in grocery: marketing wins, fails and viral stunts
It has been a big year for marketing in the grocery sector, with supermarkets and fmcg brands hoping to drive sales with clever advertising, retail media and of course those all-important promotional stunts
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Comment & OpinionNot dead yet: why TV advertising is still vital for grocery
The data on where fmcg and retail brands should invest their advertising budgets is pretty clear, says Thinkbox CEO Lindsey Clay
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Comment & OpinionDiageo’s Cîroc problem shows why celebrity tie-ups carry risk as well as reward
Diageo’s difficulties with Cîroc show the risks of tie-ups, as when a celebrity’s reputation suffers, so does that of the brand they are associated with
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Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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News10 Aldi customers to win £100 vouchers for their Christmas food shop this weekend
The competition is a ramp-up of a ‘Big Advent Giveaway’ announced by Aldi in November
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NewsLancashire Farm Dairies launches Sonic the Hedgehog 3 promotion
The yoghurt brand is running a limited-time promotion on-pack, giving customers the chance to win a ‘magical family woodland getaway’
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NewsJust Eat launches Squid Game 2 marketing campaign
The Just Eat campaign features a themed TV spot and interactive game themed around hit Netflix show Squid Game
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NewsKatherine Jenkins appears as M&S Christmas ad special guest
‘Singing at Christmas is always such a special experience for me, and to bring that joy to M&S’s magical advert was truly an honour’, Jenkins said
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NewsInside M&S documentary returns for third year
The latest documentary, which airs at 8pm on Wednesday on ITV, follows the journey of one of M&S’s biggest store renewals, at Cribbs Causeway in Bristol
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NewsMr Organic channels Bold Bean Co with range of pulses in glass jars
The beans are ‘cooked to perfection in Italy’, according to Mr Organic
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NewsHeineken 0.0 advert featuring Max Verstappen banned by the ASA
The advert failed to provide a sufficiently prominent statement of the product’s abv, the ASA said
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NewsWine52 rapped over ‘misleading’ marketing emails
The emails failed to make the full conditions of the offer clear, the ASA said