All Marketing articles – Page 47
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WhitepapersHow increasingly connected stores are revolutionising retail
Discover how the connected store can transform your retail strategy, deliver exceptional customer experiences and position your brand for long-term success.
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Comment & OpinionJamie Dornan keeps his kit on as Diet Coke targets new generation
The ad shows Dornan taking a dip in his local lido – dressed in a full-length wetsuit, rather than budgie smugglers
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NewsVeganuary founder launches anti-RSPCA Assured campaign
The ads, which shows a picture of a pig with the tagline ‘Don’t Trust the RSPCA Assured Label’, will be displayed in 2,750 Tube carriages
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NewsGoodfella’s signals ‘bold new direction’ with redesign and new recipes
The pizza brand’s new packs are intended to improve standout and highlight ‘quality’
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Comment & OpinionUnilever has surrendered to social media bully Elon Musk
It feels like Unilever has surrendered to the bully who declared ‘war’ on it, says The Grocer’s technology editor George Nott
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Comment & OpinionHow to make a diverse ad that doesn’t offend
Brands, agencies and marketing teams urgently need to boost diversity in their teams, says Trevor Robinson of Quiet Storm
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NewsSacla’ adds trio of Italian cooking sauces to pair with meat
The sauces are claimed to bring something ‘completely new’ to the category
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NewsSainsbury’s rapped by ASA over influencer’s affiliate link to formula
Affiliate links allow content creators to earn commission from their followers’ clicks and purchases
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NewsHighland Park ups emphasis on Orkney in major brand overhaul
The updated branding has rolled out from this month
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Comment & OpinionHeinz’s ‘racist’ ad controversy raises questions about the creative process
Fmcg giant Heinz has come under fire for perpetuating “racist” stereotypes and imagery in two of its ad campaigns
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NewsHeinz ‘racist’ ads indicative of DEI failing, say marketing experts
’It’s clear that diversity was lacking in the room where it mattered,’ says Quiet Storm creative director Trevor Robinson
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Analysis & FeaturesInside the pecorino push
Pecorino romano has long been in the shadow of other Italian hard cheeses in the UK. Now it’s the subject of an EU campaign
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Category ReportPetcare eyes wellness: trends report 2024
Petcare is following the human trend for wellness, with a raft of products emerging that offer ‘a holistic approach to animal care’
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Comment & OpinionWhat we can learn from Johnnie Walker’s Squid Game tie-up
Joining forces with other brands, designers, or public figures can create buzz, boost sales, and increase loyalty, says James Taylor, creative director at The Cabinet
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NewsM&M’s turns tables on trick or treaters in Ring doorbell campaign
Timed for the run-up to Halloween, the marketing campaign sees callers getting “fun and festive quick replies” from Red
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WebinarsWATCH: UPF vs HFSS: Making sense of the new health agenda
Watch experts from Asda, Modern Baker and Vypr for a deep-dive into the fast-evolving health agenda and understand what’s set to shape consumer choices in 2025 and beyond
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Comment & OpinionTerry’s team ‘brainstorm’ new chocolate ball
Welcome to the ‘Board of the Unsquare’ at Terry’s HQ, in which the team are conducting a rare NPD meeting
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NewsOld Spice teams up with rapper Chip to inspire men with ‘diss track’
New grime track Big Man Ting is designed ‘to build a brand that young men associate with standing out from the crowd’
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NewsLidl and Waitrose revive 1990s hits with Martine McCutcheon and S Club
Lidl has actress and singer Martine McCutcheon performing a cover of Gina G’s ‘Ooh Aah… Just A Little Bit’, while Waitrose has S Club reviving their hit ‘You’re My Number One’
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NewsRobinsons launches duo of Wicked-inspired squash drinks
The Britvic-owned brand has also rolled out an on-pack promotion, offering shoppers the chance to win a trip to New York