All Marketing articles – Page 49
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Comment & OpinionHellmann’s x Fortnite collab takes fmcg gaming to the next level
Fancy a trip to mayonnaise island? Interest in the potential reach of gaming – and return on investment – is only growing, as Hellmann’s latest move shows
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Comment & OpinionKellogg’s TV ad starring Cornelius the giant green cockerel is no joke
Cereal giant Kellogg’s has splashed £12m on a bold marketing campaign, featuring a modern reinvention of its 66-year-old mascot
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NewsConagra adds ‘GLP-1 friendly’ claim to Healthy Choice frozen meals
The claim will be added to 26 Healthy Choice lines from January
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Comment & OpinionKevin makes a case for the boozer in ‘Pub Alone’
Grown-up Macaulay Culkin-a-like Kevin finds himself apparently abandoned in his local boozer. Hooray!
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NewsLidl named as official sponsor of UEFA Women’s Euro 2025 tournament
The discounter said the move solidified its role as a ‘holistic partner’ of football while also showing its dedication to promoting women in sport
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NewsCraft brewer Salt enlists metal duo for collaboration beer series
The beers will be available via DTC and on select music venues on draught
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NewsKellogg’s launches £12m marketing push to revive cereal volumes
The ad features a giant animated version of Kellogg’s mascot Cornelius the cockerel
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Analysis & FeaturesTop campaigns 2024: Who killed the traditional TV ad?
Research shows Brits are turning away from TV ads. Are smartphones or retail media responsible? Or is the victim not quite as dead as we thought?
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WhitepapersHow to achieve sustainable and profitable e-commerce growth in 2025
The e-commerce landscape is constantly evolving. In this whitepaper, find out how the strategic repurposing of existing store infrastructure and the adoption of advanced technological solutions can support sustainable and profitable e-commerce growth.
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Promotional VideosSoft drinks: why innovation is in the driving seat
What’s the story of soft drinks in 2024? Discover what’s been fuelling their continued growth and how major brand players are using their knowhow to tap into key opportunities.
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NewsBritain’s biggest vape brand SKE in legal battle over ‘Crystal Bar’ trademark
The Chinese company is heading to the High Court to appeal a decision by the Intellectual Property Office
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ProfilesMy food & drink job: Rosalie De Bruin, senior brand manager, Danone
’If you have a strict career plan in place, you’re not going to be as open to new opportunities. And you really don’t know where life can take you!’
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WebinarsWATCH: Health trends unpacked: What will healthy eating look like in 2025?
Watch our webinar to hear from Waitrose, Nomad Foods, The Food Foundation and Vypr as they discuss which healthy eating trends and developments will shape consumer choices in the year ahead.
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NewsThis unveils major brand refresh and redesign
The plant-based food company has redesigned its packaging, built on the existing company logo, launched a typeface and created a cloud scene visual element
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Promotional FeaturesWhy CPG suppliers need to think differently about which brands matter most to customers
Getting an in-depth understanding of what consumers want from a CPG brand in the retail environment is crucial to gaining and retaining loyalty – and it’s not always easy for suppliers to judge. Now, a new retail study, launching in early 2025, will look at the factors shaping CPG success.
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Comment & OpinionA thumbs-up for Captain Morgan’s odd ad
The oddity of the ‘thumbs’ ad, unveiled this week in Canada (and set to hit GB TV screens in February), feels different
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Analysis & FeaturesNice idea: how sustainable rice farming can catch on
New techniques can lower ‘plane crazy’ CO2 emissions from rice
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NewsRobinsons launches augmented reality ‘mirror’ to push Wicked squash in Tesco
The activation allowed shoppers to visualise themselves as either ‘bad’ witch Elphaba or ‘good’ Glinda, the two main characters in Wicked
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Analysis & FeaturesThe battle for the best Christmas ad 2024: which ones impress our expert panel?
From a star-laden ‘crime scene’ to Kevin Carrot making boob jokes, this year’s ads are a varied bunch
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Comment & OpinionChaos cakes and ‘newstalgia’: Pinterest’s 2025 food & drink trends
We predict next year will be all about experimentation, playfulness and expression, says Beth Horn, MD at Pinterest UK