All Marketing articles – Page 49
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Comment & OpinionWhat Mondelez’s tie-up with Biscoff says about Cadbury’s NPD strategy
Regardless of what NPD Mondelez is planning, its partnership with Biscoff is bound to lure in shoppers
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Analysis & FeaturesWhat happens when retail media overtakes TV advertising?
Tesco has predicted retail media will be bigger than TV advertising by the end of 2025. How can brands make the most of the ‘triple win’ it offers?
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Analysis & FeaturesHow manufactured food and drink can be healthier – the experts wade in
Amid delays to HFSS restrictions and growing concerns around ultra-processed foods, campaigners are calling on food manufacturers and retailers to set a precedent for public health
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Category ReportCheese trends 2024: Battle of the heavyweights
The big cheese brands are back in growth and fighting for consumer attention. Who will win, and where does this leave smaller producers?
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Comment & OpinionWhat immigration will mean for UK food & drink
Newcomers to the UK will import inspirational tastes, flavours and customs along with religious and cultural festivals, says Richard Cope, senior trends consultant at Mintel Consulting
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NewsDarren Blackhurst quits Morrisons with Rachel Eyre set to return
Retail veteran Blackhurst rejoined Morrisons in March as cover for Rachel Eyre, who is on maternity leave
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NewsMoth launches summer OOH push and seals new grocery listings
Moth has landed grocery listings in three new retailers in recent weeks
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NewsMorrisons marks 125-year anniversary with special TV ad
The 40-second long ad called ‘Over the counter, over the years’ tracks a conversation between Morrisons staff and shoppers across different time periods
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NewsCadbury UK brings back Top Deck chocolate bar after two decades
The retro bar will return to supermarket shelves later this month
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NewsThis launches Euros summer song with footballer John Barnes
The music track and video are inspired by the Euros with a BBQ parody featuring John Barnes, a Gareth Southgate lookalike and plant-based sausages
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NewsLindahls launches ‘Good Move’ out of home campaign
In a first for the brand, the advertising will be featured across roadsides, bus stops, underground stations and in gyms and offices
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NewsAldi promoting weekly ‘price drops’ on scores of products
Over 80 products were dropped in price this week, in a promotion supported by Hotmail ads
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NewsGuinness becomes official beer of the Premier League
The deal will run for four years from the 2024/25 season
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Category ReportEnergy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal
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NewsJonny Wilkinson’s drinks brand to relaunch under One Living name
It is the second-largest kombucha brand in UK retail
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NewsDeliveroo to launch in-app shoppable recipes with Mob Kitchen
The partnership was ‘a lovely full-circle moment’ for Mob founder and former Deliveroo rider Benjamin Lebus
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Analysis & FeaturesWhy are sports stars investing in food and drink and how can you sign one up?
Major sporting heroes are increasingly investing in food and drink brands, lending products star power and health cred. How do the deals kick off?
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Category ReportEnergy products trends 2024: Can challengers go the distance?
Can deals with influencers such as ultra-runner and ‘Hardest Geezer’ Russ Cook help challenger energy brands go the distance?
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Comment & OpinionThe next retail revolution will be in-store experiences
Consumers, especially gen Z, increasingly seek experiences over acquiring products, says Sara Parrish, experience strategy director at Imagination