All Marketing articles – Page 51
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Comment & OpinionWhy we need more food & drink targeted at gen alpha
The number of global food and drink launches targeting children has dropped by 66% in the decade to May 2024, says Alex Beckett, director at Mintel Food & Drink
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Comment & OpinionWhy Yorkshire Tea isn’t messing around with its latest NPD
Even with its modest portfolio of just nine lines, Yorkshire Tea is brewing to maintain its seat as the strongest in its set
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Comment & OpinionSophie Turner’s star power turns drinkers on to St-Germain
Turner turns a barman’s head in her search for something ‘different, fresh, fun’
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KVI TrackerDozens of tonnes of fake olive oil confiscated by Italian authorities
The authorities have confiscated 42 tons of faux extra virgin olive oil worth €900,000
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NewsRitter Sport adds Duo ‘half & half’ chocolate bars
The bars feature two ‘perfectly paired’ cream fillings
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NewsLidl gives international brief to de Roos in marketing shake-up
De Roos will report into Jens Thiemer, chief customer officer on the Lidl International board
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NewsFBC brings Nerds Gummy Clusters to UK
The spin-off sees Nerds used as a ‘tangy and crunchy’ coating for gummies
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NewsCoca-Cola launches personalised Diet Coke packs in stores
More than 150 different names are available
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Comment & OpinionHow sizzling and slurping are dividing food marketing
Hands up. Who likes the sound of others chewing? Food ads can’t escape the trend
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Comment & OpinionHow premium brands can survive the bargain-hunting era
The rise of budget supermarkets, copycat products, price deals, own brands, bulk offers, and loyalty prices have all further embedded price-savvy consumer behaviour, says Natasha Murray, chief client officer at media agency UM
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NewsDash hails its health credentials in major OOH push
The campaign will run alongside sampling in key cities across the UK
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WhitepapersHere’s how fmcg brands can take TikTok to the next level
TikTok holds huge potential for UK consumer goods. But how can brands elevate their strategy to the next level? Download our report on how to optimise your performance on the platform here
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Comment & OpinionPrimula has fun with squeezy campaign
The ad does a solid job, showing off fancy packaging and the pleasing visual impact of some artistic application
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NewsCharlie Bigham’s names Kim Gelling commercial & marketing director
Gelling has joined the business, effective immediately, from her previous role at Ella’s Kitchen
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NewsReady-to-drink coffee ‘too reliant’ on promotions, Grind CEO says
Abrahamovitch said competition between leading RTD brands was putting downward pressure on pricing, and suppliers needed to offer higher quality products
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ProfilesUnilever’s Georgina Bradford on food poverty, Elton John and Euro 2024
’I would really like to see the industry taking a more collaborative approach to eradicate food poverty in the UK’
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NewsC-store advertising also boosts brand sales in nearby supermarkets, Co-op finds
One retail media campaign for a global beer business generated a 12% brand sales increase in Co-op stores, but also drove a 3% uplift in surrounding supermarkets
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Comment & OpinionWhy don’t brands listen to gen Z’s interest in packaging?
Brands should take note of the content creators educating younger consumers about packaging, says Gillian Garside-Wight, consulting director at packaging consultancy Aura
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Events & AwardsGrocer Gold Awards 2024: Bestway wins E-Commerce Initiative of the Year
This groundbreaking real-time analytics dashboard for suppliers, gave them “unprecedented” visibility into their brand performance
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Events & AwardsGrocer Gold Awards 2024: Coca-Cola wins Consumer Initiative of the Year
Geo-targeted social media posts, plus influencer content and endorsements, sparked significant engagement and traction among younger consumers