All Marketing articles – Page 50
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NewsM&S chief Machin reacts to Asda’s ‘Taste Match’ campaign
Machin’s comments on Saturday came as Asda launched a TV ad for its new campaign
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Analysis & FeaturesOne year on: Have HFSS rules made any difference?
It’s been a year since the government brought in display restrictions on HFSS products. Now the sales data is in. So what has been the impact, and how uniform is compliance among retailers?
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ReportsWhat would Labour do differently on HFSS?
Originally, the regulations included a ban on multibuy promotions such as bogofs and TV ads for junk food before 9pm
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Comment & OpinionCinthia helps Dove battle female under-representation in video games
Think ‘Dove ad’ and you tend to think of loads of white-clad women, sharing out the compliments
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Comment & OpinionAmazon and Asda make last-ditch attempt to revive the comedy panel show
Amazon’s Quiz of 25 Years saw two celebrity teams answer questions about products that can be bought on the site
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Comment & OpinionRetail media desperately needs consistent standards
Transparency and greater measurement are key to ensuring continued growth in retail media, says Sean Crawford, MD, Threefold North America
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NewsFlora returns to being 100% plant-based with new brand look
The Upfield brand said its new and improved dairy-free recipes were now all vegan
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NewsAlpen relaunches Light cereal bars as Delight with ‘decadent’ options
The six-strong lineup includes Chocolate, Caramel & Shortbread; Raspberry Rocky Road; and Salted Caramel
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NewsMüller launches catering-focused operation to drive distribution
The dairy company said the move represented a ‘significant change’ in the way it reached professionals in the food and catering industry
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NewsSiren Craft Brew donates £10k to charity after #LuminaHour campaign
Donations were made to Make a Wish Foundation, Launchpad Reading and Lymphoma Action UK
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NewsSainsbury’s to play up health and value credentials in major brand refresh
Sainsbury’s has unveiled a major new brand refresh under the slogan ‘Good Food For All Of Us’
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NewsPizza Express overhauls retail offer with new ‘Restaurant Favourites’ collection
The posher tier of pizzas include American Hot, Hawaiian, and Pollo American SKUs
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NewsSmall Beer Brew Co launches stout with mission to clean up River Thames
5% of the beer’s revenues will be donated to In The Drink
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Category ReportCheap as cheddar: Dairymen British cheese category report 2023
Every variety of British cheese is in decline, except one: cheddar. And own label is the winner as shoppers seek low prices
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Category ReportMessage in a bottle: Dairymen dairy drinks category report 2023
Marketeers are leveraging the likes of Love Island to convince younger shoppers dairy drinks are a genuine soft drink option
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NewsM&S Food showcases quality with ‘This is not just food – it’s never just food’ push
The campaign will highlight what M&S ‘always does’ and ‘never does’ in its food standards
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NewsBiscoff takes lead in Lotus Bakeries rebrand
Consumers were already referring to its biscuits as simply ‘Biscoff’, Lotus Bakeries said
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Comment & OpinionSamuel L Jackson raises righteous fury on Warburtons’ behalf
Jackson brings some Pulp Fiction style anger to the role of Jonathan Warburton
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Comment & OpinionWhy is Heinz seeking to take on Old El Paso in meal kits?
Kraft Heinz has been bold with innovation lately
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NewsTiny Rebel Brewing Co rapped over ‘socially irresponsible’ quartet of brews
The Welsh brewer has had a series of spats with the watchdog dating back to 2017