L’Oréal puts refills at heart of global, multicategory push

WORLD REFILL DAY L'OREAL MULTIBRAND KV HORIZONTAL Copyright L'Oréal x BETC Corporate

Source: L’Oréal

L’Oréal’s push is designed to encourage consumers to embrace refillable beauty products ‘and contribute to a more sustainable future’

Beauty giant L’Oréal Groupe is poised to launch #JoinTheRefillMovement, its first global, multicategory, multichannel campaign.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW