All Marketing articles – Page 55
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NewsGressingham Foods launches TV campaign for first time
The campaign will run on ITV from 7 October to 17 November and show how easy it is to cook duck and “achieve delicious results”
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Comment & OpinionDr Pepper seeks to save viewers from boredom
Three new ads interestingly establish Dr Pepper as a character – a white-coated medic with a can for a head
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Analysis & FeaturesOC&C Global 50: how have fmcg giants fared in yet another stormy year?
The major multinationals saw sluggish growth in a turbulent 2023 and, despite falling inflation, are struggling to regain momentum
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Comment & Opinion‘If you don’t smoke, don’t vape’ message is getting lost. Does it matter?
Medical experts and health authorities heralded vaping as something of a miracle, in their effort to stop the UK population from smoking tobacco
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NewsGenM launches campaign to promote menopause-friendly product logo
The push features GenM’s MTick logo, alongside ‘bold’, ‘authentic’ menopausal women
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Category ReportPeriod care’s cool challengers: personal care category report 2024
Squeamishness about periods is going out of fashion – and brands that take a more frank approach are winning share
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Category ReportHow oral care became beautiful: oral care trends 2024
After years of stagnation, oral care is now seeing demand for Instagrammable products. And it’s putting a smile on everyone’s faces
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NewsField marketer Dee Set Group acquired by Acosta Europe
The undisclosed deal creates what Acosta described as a “market-leading” retail and afield marketing services agency
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NewsCleanCo reduces bottle weight in rebrand that sees abv drop to 0.0%
Previously CleanCo’s drinks had an abv of 0.4%
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NewsAldi giving away a year’s free groceries to a ‘superfan’
The discounter is looking for a ‘superfan’ to receive £5,000 in gift cards over 12 months
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ProfilesMy food & drink job: Danielle Taylor, senior social media exec, Quorn
For National Vegetarian Week, Danielle shares the joy she feels seeing her Quorn NPD ’going from plans to plates’
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Comment & OpinionConsumers are confused about sustainability, and the industry is to blame
The lack of a clear, standardised definition for sustainable food poses several challenges, says Emma Vass, Ecotone UK CEO
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NewsFormer Mondelez executive debuts vegan sweets brand Wild Thingz
Fliss Newland worked in various sales and e-commerce roles for Mondelez before setting up her own business
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Comment & OpinionLavazza’s robot delivers a break from office drudgery
A cute robot, an Italian holiday, and two famous faces. What more could we want?
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NewsChicago Town unveils £4.5m campaign, brand refresh and NPD
Premiering on 3 October, the ad depicts a commuter that can’t ignore his pizza craving
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NewsAldi chief warns of industry ‘complacency’ after price match probe
After a Panorama investigation this week into rivals’ price matches, Hurley said there was a risk that fragile consumer trust in supermarkets would be eroded
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Comment & OpinionOld Jamaica ginger beer’s ‘retirement’ plans feel like a marketing gimmick
Old Jamaica ginger beer retirement is reminiscent of Heinz’s salad cream PR stunt
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NewsAsda’s Cashpot for Schools hits £2.5m in first three weeks
The campaign kicked off with a TV advertising campaign fronted by fitness coach Joe Wicks
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NewsAldi uses Panorama investigation as springboard for price-match fightback
The discounter has placed ads in a number of national newspapers highlighting examples of Tesco products containing less of the main ingredient than Aldi’s, despite being a claimed ‘match’
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NewsRapid grocer Gopuff launches branded shops and sampling insights
Branded shops have already been used by Gopuff’s partner suppliers in the US, by brands including Black Forest, Chips Ahoy!, Gatorade and Hot Pockets