All Marketing articles – Page 55
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Category ReportAmbient and canned trends 2024: Hanging in the balance
Brands are weighing up their future as the scales tip in favour of cheaper own-label cans. How can they win back thrifty shoppers?
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NewsDragons’ Den-backed Alf Turner sausages back in the mults
The Hampshire-based butcher brand has secured listings for two sausage lines
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NewsTesco reveals new Clubcard Prices branding after Lidl court defeat
The yellow circle in a blue square, which High Court ruled infringed Lidl’s trademark rights for its similar yellow circle branding, has been swapped for a new design in Tesco’s app
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NewsBlue Dragon relaunches sweet chilli cooking sauce as condiment
A reformulated version of the sauce, which is ‘slightly thicker’ than the original, will hit shelves later this month
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Comment & OpinionAnimal demands attention as Peperami enters ‘the snack wormhole’
Animal still demands attention – and there are some funny details
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NewsPeckham bakery Flake Bake wins Aldi listing for Jamaican beef patty
‘We’ve worked so hard for the last 10 years and this feels like the ultimate dream,’ said co-owner Mike Williams
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NewsBolt makes ‘unshakeable delivery bag’ design open source
The company has made the design for ‘The Unshakeable Bag’ freely available to competitors “for the benefit of food delivery customers worldwide”
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NewsSainsbury’s launches new ‘Good to Know’ campaign in stores
PoS signs featuring the slogan ‘Good to Know’ began rolling into stores in April, with with the slogan also set to feature prominently in advertising throughout 2024
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Category ReportHealthcare & beauty trends 2024: The new masculine beauty ideal
A generation of men are embracing personal care trends once thought feminine. How are brands catering to them?
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NewsJW Filshill launches new website with mobile-friendly features
The new website will have new functionalities for handheld devices and will be linked to the Filshill app
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Analysis & FeaturesWhat are British Muslim shoppers buying from the supermarkets?
From dates to vermicelli noodles and Rubicon, here are the grocery items being added to Muslim shoppers’ baskets, according to supermarket buyers
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Analysis & FeaturesWhat’s gone wrong for Prime, and what next for the viral soft drinks sensation?
The brand’s sales have slumped by more than 50% since the turn of the year
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NewsCMBC downplays Kronenbourg name in 1664 revamp
It comes after CMBC acquired the rights to the Kronenbourg brand last year
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WebinarsWATCH: How grocery can win big with sports partnerships
What makes for a successful sporting collaboration for brands and retailers? Watch our webinar on demand where our expert panel, including a former cricket superstar, reveal all!
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NewsPrimula launches limited edition Cheddar & Chorizo variant
The new product begins with the ‘comforting familiarity of creamy cheddar cheese, followed by a delightful burst of chorizo’
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NewsDTC startups in spat over Dragons’ Den April Fool’s ‘spoof’
The ads posted by ready meal brand Simmer, which ran on TikTok and Facebook, had been removed by the time of writing
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NewsDairylea launches Discovery Days with Trainline
The partnership will provide families with discounted train tickets
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![Farm to Foodhall - Honey[83]](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/3/3/4/321334_farmtofoodhallhoney83_279157_crop.jpg)
NewsM&S launching ‘biggest ever marketing campaign’, with Tom Kerridge
The new campaign will continue the ‘Farm to Foodhall’ theme of a series of M&S TV ads which ran last year featuring Kerridge
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Comment & OpinionMilliways gives plastic gum consumers something to chew on
A plastic-free gum challenger needs to highlight its point of difference – but it doesn’t want to be too boring and sciencey
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Analysis & FeaturesInside the shrinking fmcg wage purse: why isn’t pay keeping pace?
The pandemic days of employers making strenuous efforts to support staff are over, as pay lags inflation and competition for roles increases. Instead, more sustainable – and cheaper – support is being offered