All Marketing articles – Page 60
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Category ReportSupplement trends 2024: New formats help medicine go down
Powders and gummies are taking supplements by storm. What health needs are they tapping?
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NewsYakult launches ‘juicy peach flavour’ variant of Plus range
The new flavour variant will be available in Ocado and independent retailers from 1 September
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NewsHuel and Zoe ads featuring Steven Bartlett banned for ‘misleading’ consumers
The Advertising Standards Authority ruled the two nutrition brands had failed to disclose their commercial relationships with the Dragons’ Den star in paid-for Facebook promotions and banned the adverts from appearing again in their current form
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NewsCoca-Cola to launch limited edition Oreo collaboration cola
The NPD is set to hit stores from September
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Analysis & FeaturesCan food brands survive the rise of Ozempic?
If the semaglutide weight-loss jabs making waves in the US catch on here, food ‘cravings’ could become a thing of the past. How are fmcg giants – and their investors – preparing for the ‘revolution’?
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Comment & OpinionFood and drink SMEs need to join forces on buying
SMEs can leverage their collective buying power to achieve substantial cost reductions and operational efficiencies, says Helen Murphy, co-founder of Opply
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Comment & OpinionRum Stripe NPD is a stroke of genius. Why has it taken so long?
In contrast to mainstream beer, canned cocktails are booming
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Comment & OpinionFan marketing: how brands can target events like the Eras Tour
The first step of fan marketing is to find authentic connections between what a brand values and what its fans value, says Jenny Zegler, director of Mintel Food & Drink
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Comment & OpinionBold Bodyform campaign targets period stigmas
‘Why do girls still see blood in their pants and think they’re dying?’ the brand asks
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NewsFanta unveils Halloween marketing push and limited edition apple variant
Fanta Zero Afterlife features the Beetlejuice Beetlejuice film’s main character and a black and white striped design
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NewsUrban Fruit subsumed into Bear masterbrand to ‘drive growth’
Its baked dried fruit snacks will be relaunched under the Bear brand in September
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Analysis & FeaturesWhat’s behind the stellar growth of Ocado Retail?
Following the M&S tie-up, it’s now the UK’s fastest-growing grocer
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NewsMorrisons Media Group launches in-store sampling programme
The supermarket said it hoped the move would make the shopping experience more enjoyable whilst also opening up new advertising opportunities
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NewsCadbury invites consumers to star in vintage ads in generative AI-powered campaign
Users upload a selfie and select one of seven ‘eras’ of ads in which to star
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NewsWalkers and Heinz launch trio of ‘sandwich inspired’ crisp variants
The launch coincides with the return of Walkers’ ‘CrispIN vs CrispOUT’ campaign
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Comment & OpinionBrands must break the shrinkflation cycle and earn back trust
Brands have more to lose than to gain by employing the tactics of shrinkflation, says Daniel Quinn, head of innovation at The Forge
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ProfilesMy food & drink job: Lauren Phillips, graduate product developer, Itsu
’For a younger person, I think the key ingredients (pardon the pun) for success in this industry are willingness to learn and passion’
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NewsHobgoblin rebrand puts namesake goblin front and centre
The rebrand is a first since 2019 for the brand
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Comment & OpinionCushelle’s koala makes a creepy loo roll brand mascot
The bog roll brand’s new ad hands Kenny the koala his first speaking part in 14 years
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Comment & OpinionCooking with the Stars: C-listers battle for golden frying pan
Sharry Cramond, marketing director of the show’s co-funder M&S, calls it ‘the most sought-after prize on British TV’