All Marketing articles – Page 64
-
NewsKettle Chips launches Sriracha Mayo and Dill Pickle crisps
The brand is hoping to tempt ’adventurous’ shoppers with the launch of two trendy crisp flavours
-
Comment & OpinionHow ChatGPT could change the game in food and drink marketing
Generative AI could have implications for marketing, recipe generation, accessibility and more, says Garry Williams, head of MAD business at Unit9
-
Category ReportCan BrewDog seriously take on Guinness? Beer category report 2023
Guinness has enjoyed unrivalled dominance in stouts. Could Black Heart open up the category to competition?
-
ReportsCan cider end its dependence on summertime?
Cider is synonymous with summer drinking, but producers both big and small are hoping to broaden its appeal
-
Category ReportHow cider is getting posher: cider category report 2023
Premium cider is growing its share in retail. Who is reaping the benefits, and how are brewers responding to changing tastes?
-
ReportsCan Carlsberg succeed with low & no beer on the third try?
The maker of “probably the best lager in the world” has found low & no to be tricky market since entering it eight years ago
-
Category ReportShould 0.5% drinks be called alcohol-free? Low & no category report 2023
Brands are debating whether 0.5% beverages should be classified as non-alcoholic. Could broader label definitions boost low & no?
-
Comment & OpinionRated: the food and drink April Fools’ day pranks for 2023
The best and worst of grocery’s April fool’s pranks. From peri peri gum to, err, fruity flavoured water
-
Comment & OpinionGalaxy plays up its charitable credentials
The Mars brand, formerly focused on indulgence and the value of “me time”, is these days playing up its charitable credentials
-
NewsRed Tractor appoints new head of communications and engagement
Ed Knight has joined from change communications specialist My Word Communications
-
NewsMola and Pause add CBD soft drinks under novel foods exemption
It comes as thousands of CBD novel food applications are set to be validated by the FSA
-
NewsGreen Cuisine partners with Team GB to make plant-based food more accessible
The brand will be supporting the team for a second time as it seeks to make plant-based foods more accessible
-
Comment & OpinionDon’t leave consumer insight to the marketing team
There’s no point in spending money on insight if your organisation doesn’t take full advantage of it, says Jeremy Garlick, partner at Insight Traction
-
Comment & OpinionWhy we need emotional brand strategies for an emotional crisis
Several key strategies will help brands offer positive emotions in the cost of living squeeze, says Leigh Caldwell, founder at Irrational Agency
-
NewsThe Real Milkshake Co secures Tesco and Asda listings amid rebrand
The dairy drinks brand will be in Tesco stores from early April and Asda stores later this year
-
Comment & OpinionStagnation, innovation and Britain’s Biggest Brands
Inflationary pressures have led to many businesses maintaining, rather than growing, their portfolios
-
Analysis & FeaturesWhat you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
-
RankingsHow to justify marketing spend during an inflation spike
Though UK ad spend started strong in 2022, growth began to slow in the second quarter
-
Comment & OpinionIrn-Bru takes it to the wire with latest film parody
Irn-Bru’s movie-inspired ads keep coming. This one takes us into thriller territory
-
ProfilesMy Alternative CV: Empire Bespoke Foods’ Matthew Moyes on pickles, Beirut and Come On Eileen
’My worst job interview? It was on par with Spud Murphy (Trainspotting fans will know what I mean)’