All Marketing articles – Page 67
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Comment & OpinionPhysical stores are vital to brand repositioning
The opportunity for physical retail lies in making emotional connections, says Ewald Damen, creative director and managing partner at Virgile & Partners
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NewsBrands and retailers collaborate on ISBA retail media standards framework
Goldman Sachs forecasts UK grocery retail media market value to hit £2bn by 2024
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Comment & OpinionUnderstanding shopper mindsets this Christmas
Shoppers are going into Christmas 2023 with two distinct mindsets, says Michelle Whelan, co-CEO at VMLY&R and CEO at VMLY&R Commerce
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NewsPensioners rediscover their youth in Amazon Christmas ad 2023
The advert will premiere tonight (6 November) during the first ad break of Coronation Street on ITV
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Promotional FeaturesHow fmcg brands can recapture shoppers’ attention
Feverish competition for attention has made it harder than ever to cut through. Snapchat explains how to use experiences to create compelling marketing with better sales opportunities.
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NewsKevin the Carrot returns for Wonka-themed Aldi Christmas ad
Just like Santa and Mariah Carey, Kevin the Carrot returns to our screens
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Category ReportHow to avoid the ASA’s ire
As George the bear knows, navigating advertising rules is fraught with danger for booze suppliers. So, how can they get it right?
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Comment & OpinionPeroni braves the snow for first winter campaign
The ad takes place in Turin, purportedly during a period of record snowfall
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Analysis & FeaturesHein Schumacher still has a big role for ‘purpose’ in his Unilever action plan
CEO Hein Schumacher says he wants to do sustainability ‘differently’, but there is more to the plan than a retreat from ‘woke nonsense’
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NewsPower ballad singing oven gloves in Morrisons Christmas ad 2023
No Farmer Christmas in the Morrisons Christmas advert this year, instead featuring power ballad singing oven gloves
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NewsRick Astley brings the cheese in Sainsbury’s Christmas ad 2023
What does Santa eat for his Christmas dinner? Sainsbury’s seems to think a vegan beef Wellington
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NewsGosnells rebrands sparkling meads in bid to steal share from cider
Gosnells’ lower strength, fizzy meads are designed to be drunk like beer or cider
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NewsLidl puts toy donations at centre of 2023 Christmas ad
Lidl is hoping to capture the hearts of shoppers featuring an animated raccoon to highlight its childrens’ toy donation campaign
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NewsWrexham FC stars join Dawn French for M&S Food Christmas ad 2023
Dawn French is back with two new sidekicks voiced by Hollywood stars Rob McElhenney and Ryan Reynolds
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NewsGraham Norton stars in Waitrose feelgood Christmas ad 2023
We learn Waitrose’s motto for a successful holiday party: ‘when the food’s good, everything’s good’
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NewsHFSS promotion ban faces first rigorous test as IGD commissions landmark report
The moves comes a year on from the introduction of the government’s ban on promotions in prominent store locations, such as aisle ends
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NewsConnie and Trevor return for Barbie-esque Argos Christmas ad
Piggybacking on the Barbie fever that swept the globe this year, Connie dons a pink sequin jumpsuit and her long blonde hair while dancing to Chic’s disco hit Le Freak
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NewsAsda defrosts Michael Bublé for its 2023 Christmas ad
Mums everywhere will be delighted to see a festive Michael Bublé taking the lead role in Asda’s Christmas advert this year
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Analysis & FeaturesWatch: All the retailers’ Christmas adverts 2023
Asda was the first to launch a teaser for its Christmas advert this year staring a festive Michael Bublé
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Comment & OpinionIt’s party time for Toblerone’s aspirational truffles
Toblerone stands apart from other chocolate brands, and there isn’t really any need to market the main SKU