All Marketing articles – Page 63
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NewsScottish government ditches booze marketing clampdown
Retail leaders had warned shops could have been crippled by plans under a consultation launched in November
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NewsEmmi brings Rachelli premium Italian desserts to UK
The brand will offer classic Italian recipes with a modern spin, said Emmi
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NewsCoca-Cola invites artists to create AI billboards
The competition follows Coca-Cola’s collaboration with a new global services alliance launched by Bain & Company and ChatGPT maker OpenAI in February
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Category ReportCan brands reverse the slump in popcorn sales?
Volume sales of branded popcorn have fallen by almost a fifth in the past year
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ProfilesMy food & drink job: Grace Thompson, assistant brand manager, Squeaky Bean
Grace’s role sees her as ’guardian of the brand’ for plant-based challenger Squeaky Bean
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Comment & OpinionMarketing: the top considerations for driving ROI
It is critical for marketers to better understand the varying factors that impact ROI, says Matt Lee, MD at Capture
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Analysis & FeaturesHow women’s sport has become a sponsor’s dream
The likes of Emma Raducanu and England’s Lionesses are a big allure for major brands, helping them reach a growing and diverse audience
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Comment & OpinionGeorge meets Brits to sing the praises of New York’s bagels
George is over here – and he’s not particularly happy about it
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Comment & OpinionWhy sustainability-led brands should still put flavour first
For sustainable brands to win and gain market share, they must communicate and address the consumer’s primary need, not just their mission
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NewsAustralian Vintage launches alcohol-free wine brand Not Guilty
The 0% abv wines were made for younger shoppers who didn’t ‘need to hide behind their decision to not drink alcohol’, said Not Guilty
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NewsYakult launches new fortified drink and larger packs
Yakult Plus is a fat-free fermented milk drink boosted with vitamin C
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Comment & OpinionWhy we must take a balanced approach to precision breeding
If regulations disable innovation they delay mainstream use of the technology, says Robin May, FSA chief scientific adviser
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Comment & OpinionWhy retailers are ‘leanwashing’ on sugar reduction
Nine of the 10 biggest supermarkets have no policy to measure total sugar sales, says Hattie Burt, senior policy & international projects officer at Action on Sugar
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Analysis & FeaturesHow celebrity booze brands stand out from the crowd
The wave of celebrity booze brands is rising – as are their sales. So how have the likes of Kylie Minogue and Snoop Dogg captured the attention of shoppers?
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Comment & OpinionAward-winning Vanish ad provides insight into autism
This intriguing ad has won Channel 4’s Diversity in Advertising Award
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NewsFish Said Fred launches oven-ready range into Tesco
The range includes a Cod Kyiv, Cheesy Smoked Haddock and Sea Bass Fillets with a Creamy Pesto Crumb
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NewsMolson Coors appoints Hannah Norbury as marketing director
Norbury has joined the business from her previous role as marketing director for Suntory Beverage & Food GB&I
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NewsRobinsons looks set to launch smoothies despite category decline
The Britvic brand has applied to register the name Robinsons Smoothie Shake as a trademark
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NewsActimel partners with Fortnite and streamer Vikkstar123
The brand features in the Zombie Hunter map on the game and gives players the chance to give their characters an extra shield potion
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NewsOrnua launches £1m marketing campaign for Pilgrims Choice cheese
The £1m six-month, TV-led campaign is designed to reinforce the taste credentials of the brand