All Marketing articles – Page 61
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ReportsHow dairy snacks are tapping up the health opportunity
The likes of Babybel, Laughing Cow and Dairylea have all been launching cheese snacks and seizing on impulse space
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WhitepapersHow can brands and retailers unlock the retail media goldmine?
Forecast to grow into a nearly £100bn global market by the end of 2023, retail media is the hottest opportunity in advertising right now. So, how can UK grocery make the most of its potential?
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NewsJohn Lewis appoints new creative agency Saatchi & Saatchi
Saatchi & Saatchi will lead advertising campaigns across the entire John Lewis Partnership from summer 2023
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NewsIceland Foods hides black cards worth a ‘year’s supply of frozen chicken’ in stores
The ‘Very Important Chick’ cards are aimed at ‘its shoppers – mums’, Iceland said
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Comment & OpinionFrosty Jack’s has handy solution to brand ambassador problem
It’s tricky to market ‘cheap booze’, but Frosty Jack’s has come up with an ingenious approach
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Comment & OpinionMad Women: talking heads doc looks at advertising’s sexist history
Shockingly sexist jingles were common in the era before women actually got involved in admaking
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NewsDTC meat box provider Field & Flower launches rebrand
The rebrand built on founding principles with clearer messaging to help more people support free-range farmers, the brand said
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NewsLeon co-founder John Vincent moves into influencer marketing
‘I think it could be quite a lot of fun,’ Vincent told The Grocer
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NewsHeinz launches points-based loyalty scheme on DTC site
The scheme sees 10 ‘Beanz Pointz’ earned for every pound spent purchasing products from Heinz’s DTC site
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Analysis & FeaturesHow European retailer Picnic is breaking own-label packaging rules
Picnic’s artsy own-label range forgoes a sense of corporate identity and prioritises delighting shoppers
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NewsComfort reformulates fabric conditioners to improve fragrance
The conditioners are being sold in 100% post-consumer recycled plastic bottles featuring updated designs
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NewsElfBar pulls all TikTok marketing after breaching ad rules
Imperial Tobacco raised complaint with Advertising Standards Authority over vape brand’s day-in-the-life ad
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NewsBrewDog invests £7m in overhauling spirit brands
BrewDog’s now 11-strong spirits portfolio includes the redesigned LoneWolf gin brand, and new vodka and rum brands
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NewsM&S launches new TV ad campaign with celebrity chef Tom Kerridge
Kerridge will visit six of the ‘M&S Select’ farms used by the retailer to source fresh produce
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ReportsHow the fizz went out of totally tropical Lilt
The pineapple & grapefruit pop was canned in February after nearly 50 years on sale
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Category ReportWhy soft drinks brands are reaching for the stars: category report 2023
Coca-Cola has bet on limited editions in the past year, and it’s not alone. So why are soft drinks brands taking so many moonshots?
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Comment & OpinionMarketers don’t need a coronation to push seasonal sales
Inspiring seasonal sales all year round can bring incremental gains, says Alban Villani, regional CEO EMEA at CitrusAd
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Comment & OpinionShaken Udder’s judge sets the bar for courtroom fun
Shaken Udder is making its TV debut with an ad called ‘Do what makes you happy’ – set in a courtroom
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Guide ToThe Grocer Guide To Free From & Plant Based
With inflation hitting the free-from and plant-based category as consumers look to tighten their purse strings, suppliers are realistic about performance potential over 2023, saying only the fittest will survive.
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NewsNestlé withdraws ‘nutritious’ claim in row with Henry Dimbleby over Kit Kat Cereal
Dimbleby, who stood down as a special government adviser in March over lack of action on reformulation, said marketing surrounding the product had been misleading