All Marketing articles – Page 61
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Category ReportMaking light work of housework: cleaning trends 2025
Shoppers want strength and efficacy in their cleaning products. So, which brands are helping to turn a tough job into a breeze?
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NewsGordon Ramsay becomes Flora global brand ambassador
The chef has adopted Flora to ‘help home cooks elevate their usual cooking routine’
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NewsMars Wrigley revives Milky Way Crispy Rolls after three-year hiatus
The treats had returned following ‘much demand’ from shoppers, said Mars Wrigley
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ProfilesMy food & drink job: Jess Gibbard, corporate engagement admin, Veganuary
‘It’s important to not compromise on your values or beliefs, because when your work aligns with your passion, you will enjoy your days so much more’
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NewsPepsiCo unveils Extra Flamin’ Hot gelato and lip balm in TikTok drop
The snacking giant has teamed up with Doughlicious, UpCircle and Ginsters to launch three limited-edition products
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Comment & OpinionRebellious Jordans takes us on an unusual factory tour
The outside of ‘Jordans HQ’ is what you might expect - but things are different inside
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NewsRicky Gervais’ Dutch Barn vodka defends ‘distilled 70 times’ claim
Ellers Farm Distillery had ‘always been transparent’, its founder insisted
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NewsCrosta & Mollica plays up Italian credentials in brand refresh
The new look is intended to drive home the message of the brand’s ‘superior quality’
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NewsPlenish rolls out dedicated juice shots campaign as category value passes £40m
The campaign is the next phase of a multimillion-pound media push for Plenish
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NewsHolland & Barrett accused by startup of copying wonky apple snacks
Gusto founder Gieseppe Baidoo has started dressing up as a robber and giving out samples in front of the retailer
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NewsSure and Lynx target Brits’ private parts with ‘intimate’ deodorants range
The 12-strong lineup for use on the whole body will be backed by a £12.5m push
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NewsPosh tortilla chip brand Manomasa unveils popped range
Sour Cream & Spring Onion and Jalapeño Barbecue have rolled exclusively into Waitrose
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NewsFarm Retail Association rolls out Real Farmers Market scheme
Markets must meet eight principles to become certified by the Farm Retail Association
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Analysis & FeaturesIs Veganuary losing steam? Or adapting to the future of plant-based?
Since launching in 2014, Veganuary has established itself as a key date in the calendar. But this year, activity is more muted. So does Veganuary need to adapt to a new environment? And what does it say about the future of plant-based?
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Comment & OpinionMeat-free needs to stop talking about meat
Successful meat-free brands will be those that focus on offering a nutritional profile over and above what meat can offer, says Alice Pilkington, principal analyst, Mintel Food & Drink
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Category ReportCereal gets a spruce-up: cereals category report 2025
Britain’s biggest cereal brands have seen volume sales crumble in the face of soaring prices. How are they renovating their ranges?
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NewsNoble Foods spends £2.3m on ‘most ambitious’ ad push
The ad push aims to ’set the bar for welfare in the free-range egg category’, Noble Foods said
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NewsAlpen rolls out ‘improved’ recipe, new branding and £2m campaign
The campaign is Alpen’s first major push in four years
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NewsWestbridge Foods launches frozen Thai ready meal brand into Tesco
The range responded to consumers’ growing appetite for ‘more authentic Asian flavours’, said Westbridge
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Partner FeaturesWhich digital tools are helping retailers and brands thrive in a time-poor world?
Interaction between brands and retailers can be increasingly challenging as geographical and financial constraints come to bear. Discover how digital tools are proving a vital way for them to streamline efficiencies and remain connected.