All Marketing articles – Page 59
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NewsHeinz launches ‘fail-proof’ carbonara in a can for Gen Z shoppers
It joins a raft of NPD by Heinz over recent months aimed squarely at younger shoppers
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NewsKiddylicious enters babyfood pouches with ‘added benefits’ range
The eight-strong lineup will ‘complement our weaning finger food range’, Kiddylicious said
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Comment & OpinionThink local to improve Britain’s high streets
If Labour is to rejuvenate our high streets, it needs to think carefully about the marketing and creative propositions that will thrive in this new future, says Fergus McCallum, CEO at creative agency TBWA\MCR
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NewsCampaign launched to tackle food & drink recruitment crisis
The campaign stems from labour shortages and is backed by a who’s who of suppliers and retailers
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NewsPepsiCo targets Gen Z with ultra-spicy Doritos pipeline
Over recent weeks it has applied to register ‘Ignite’, ‘Exxtra Flamin’ Hot’ and ‘Exxtreme Heat’ as trademarks
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Category ReportPlant-based trends 2024: Going back to basics
‘Natural’ plant-based proteins are gaining ground in the wake of UPF concerns – but where does that leave the alt meat giants?
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NewsTerry’s pushes ‘beyond orange’ with milk chocolate ball
The NPD is tipped to boost sales over the Christmas period
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ProfilesMy food & drink job: Maria Bortoluzzi, brand manager, Crosta & Mollica
Maria uses her Italian roots to drive Crosta & Mollica’s brand identity through creative multitasking
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Comment & OpinionTom Daley helps Malibu deliver swimming safety message
Malibu would struggle to find a better soundtrack or poolside partner
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NewsVeetee targets university students in £1m HungryHeads push
The newly introduced HungryHeads range is aimed at shoppers with ‘limited cooking skills and an unsatiable appetite’
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NewsAu Vodka replaces stock after Tenby store shoplifting video goes viral
Sales director Tom Smith gifted RTD vodka cans and an oversized gold-coloured bottle of vodka to store owners Vince and Fiona Malone
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Comment & OpinionWhat’s behind Moët Hennessy’s Beyoncé whiskey play?
Beyoncé’s near-universal appeal will help sell bottles, but the attention given to liquid development suggests this is more than a cash grab
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Comment & OpinionWhy promotional investment is the new formula for growth
There has been a significant increase in promotional spending over the past 12 months, says Alex Lawrence, senior strategic insight director at Circana
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NewsOreo boosts cocoa content as price soars by up to 25%
The price increases were a ‘last resort’, driven by higher input costs, according to owner Mondelez
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NewsJust Eat rapped by ASA for HFSS ad ‘directed at children’
The Facebook ad featured an animation of the Just Eat and McDonald’s logos and a chicken nugget
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Category ReportPizza trends 2024: A slice for everyone
Pizza volumes are flagging, so brands are broadening their styles and toppings. Will this commitment to innovation boost sales?
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NewsLidl pitches its bakeries against Greggs in ad campaign
The discounter has been highlighting the savings customers can make by heading to its stores, with a newspaper ad comparing its 39p jam-filled doughnut with a 95p one from Greggs
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Comment & OpinionPom-Bear’s lack of sass makes it a snacking standout
‘Bellybutton!’ So gasps a child as she holds her Pom-Bear crisp aloft
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Comment & OpinionWhat can fmcg brands learn from a summer of sport?
The sheer scale of sporting events makes them a unique opportunity to reach significant audiences, says Tom Gent, co-founder & head of creative, Founder Creative
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Analysis & FeaturesWhat ‘ludicrous’ X lawsuit means for fmcg advertisers
X is suing brands for not advertising, as its audience diminishes