All Marketing articles – Page 54
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NewsGuinness becomes official beer of the Premier League
The deal will run for four years from the 2024/25 season
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Category ReportEnergy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal
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NewsJonny Wilkinson’s drinks brand to relaunch under One Living name
It is the second-largest kombucha brand in UK retail
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NewsDeliveroo to launch in-app shoppable recipes with Mob Kitchen
The partnership was ‘a lovely full-circle moment’ for Mob founder and former Deliveroo rider Benjamin Lebus
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Analysis & FeaturesWhy are sports stars investing in food and drink and how can you sign one up?
Major sporting heroes are increasingly investing in food and drink brands, lending products star power and health cred. How do the deals kick off?
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Category ReportEnergy products trends 2024: Can challengers go the distance?
Can deals with influencers such as ultra-runner and ‘Hardest Geezer’ Russ Cook help challenger energy brands go the distance?
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Comment & OpinionThe next retail revolution will be in-store experiences
Consumers, especially gen Z, increasingly seek experiences over acquiring products, says Sara Parrish, experience strategy director at Imagination
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NewsMüller Light relaunches with new formulation and supporting campaign
The product has been reformulated to include added vitamin B4 and Vitamin D, and a thicker texture
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Comment & OpinionDiageo’s ‘Flavour Forecast’ shows how AI can shape future booze NPD
Diageo’s new AI-powered report could help give it the edge against its smaller, more nimble rivals
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NewsDiageo taps AI to predict summer cocktail trends
Diageo said it was already using the findings to inform new product development
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Comment & OpinionEvian’s mountaineer meets Alpine mischief makers
Water brand Evian is welcoming us to ‘the mountain of youth’
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Comment & OpinionHow challenger brands can make an impact in a crowded market
One of the biggest challenges often faced by startups is becoming recognised. It’s particularly difficult when you don’t have a large budget
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InterviewsEdgewell’s Katharine Goodchild on Wilkinson Sword’s flashing blades
As Wilkinson Sword kicks off a radically different marketing campaign, Edgewell is focusing on perfecting the basics of shaving
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Analysis & FeaturesWhy would vape brand Lost Mary want to move into food and drink categories?
New Lost Mary trademark applications are paving the way for brand extensions into sweets, ice cream and booze
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NewsAlpro partners with Peter Crouch to promote plant protein range
The new campaign, ‘Alpro Plant Protein Morning Trials’, will shed a light on morning routines
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NewsJaffa Cakes adds cola flavoured spin-off to lure younger shoppers
The NPD was inspired by cola bottle sweets
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Comment & OpinionSix trends influencing gen Z and millennial shoppers
These cohorts are seeking food & drink that improves sleep, mental health and more, says Signe Svanfeldt, lead nutritionist at Lifesum
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Comment & OpinionWe’re not yet at peak premium lager, but we’re getting close
Can Spanish lager Cruzcampo capture British hearts?
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NewsEstrella Galicia in £10m UK marketing drive
The push comprises radio and digital ads, as well as OOH spend
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NewsLidl promotes Joanna Gomer to marketing director
Gomer replaces Claire Farrant, who left Lidl to join BP in September last year