All Marketing articles – Page 54
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Comment & OpinionMagnum faces down fakery in ‘Stick to the Original’ push
‘He bought fake Magnum,’ muses a woman as she unpacks the shopping her partner has bought. ‘What else has been fake in this relationship?’
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NewsGherkin brand Mrs Elswood launches first TV ad
The £250k campaign aims to encourage home workers to add gherkins to their lunches
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NewsThe Collective launches Greek-style yoghurt pouches for adults
The new yoghurt pouch will be available in a Peach & Raspberry variant in Waitrose stores from next week
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Comment & OpinionPrime Energy shows we need stronger regulation to protect children
Long-promised energy drink regulation is simply being ignored, says Barbara Crowther, Children’s Food Campaign manager at Sustain
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NewsAsda appoints new retail media network operator
Research by Boston Consulting Group suggests advertising on retailers’ owned channels offers “robust margins” of 70% to 90%
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NewsHealth groups in fury over ‘watered down’ junk food ad ban
The Advertising Standards Authority (ASA) launched a consultation last month over the new regulations
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Comment & OpinionWhat Sephora can teach supermarkets about loyalty
Sephora has created a sense of trust and belonging for customers, says Stephen Haggarty, executive partner – creative at Yonder Consulting
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NewsPortman Group issues best practice guidance for ‘alcohol alternatives’
The principles would ensure alcohol-alternative products were marketed responsibly to consumers, the watchdog said
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Comment & OpinionWhen it comes to retail media, which fmcg brand advertiser are you?
More money is being invested in retail media – and for good reason, says Katie Streeter-Hurle, head of strategy, SMG
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NewsHelloFresh fined £140k over ‘deluge’ of spam marketing messages
HelloFresh says it has changed its text and email marketing policy after being fined £140,000 by the Information Commissioner’s Office
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NewsBeyond Meat launches new Veganuary campaign
The campaign aims to communicate the brand’s taste and environmental credentials
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NewsCharlie Bigham’s splashes £4m on ‘biggest’ TV ad to date
The ad will premiere on Channel 4 this evening (15 January), during Michael Mosley: Secrets of Your Big Shop
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NewsClipper Teas to invest more than £1m in new integrated campaign
The Ecotone UK-owned brand will press live on its largest campaign to date this week
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Comment & OpinionCadbury marks 200 years with moppet’s spectacular return
Cadbury reimagines its cute kid campaign as a time-travelling spectacular
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NewsInfluencer recipe grocery shopping platform Cartd launches
The platform translates recipe videos into the featured constituent ingredients to create pre-built shopping baskets on its website
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Comment & OpinionCan Aldi really leverage a successful retail media network?
Retailers are seemingly unable to ignore the promise of launching their own retail media networks. The margins are hard to pass by
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NewsAldi redesigns cider can as High Court considers Thatchers’ copycat claim
A judgement is due on 24 January on whether Aldi has been taking ‘unfair advantage’ of Thatchers’ brand reputation by copying elements of its Cloudy Lemon Cider can
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Comment & OpinionAldi and Lidl under siege? Inside Asda’s audacious price match scheme
Asda was so serious about being the cheapest that the deal applied if it wasn’t at least 10% cheaper
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NewsNoble Foods redesigns The Happy Egg Co brand to focus on animal welfare
For the first time since 2018, the brand has seen a complete design overhaul, including the return of its brand promise ‘happy hens lay tasty eggs’
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ProfilesMy food & drink job: Joe Farrar, senior brand manager, Oggs
‘Every 50ml of our egg alternatives we sell removes the need for a chicken egg’ says plant-based brand manager Joe