All Marketing articles – Page 53
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Comment & OpinionThree key ways to get results from your category strategy
Senior roles in retailers are about prioritisation, so it’s important to establish your category’s importance for this audience, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionAuthentic and vocal creators have great power as CEOs
The successful brands of tomorrow are those whose leaders are willing to be visible and vocal, says Amelia Christie-Miller, founder of Bold Bean Co
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Comment & OpinionBite Back won’t stop sweeties being marketed to kids
How will confectionery makers market without bright, colourful packaging?
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NewsJohn West promotes Kate Willoughby to commercial director
The position had previously been held by Mark Doherty, who was promoted to managing director of the tinned seafood brand in March
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Category ReportSnacking trends 2024: Brands fighting UPF allegations
As concerns about ultra-processed food change shopper habits, snacking brands are underlining their better-for-you credentials
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NewsComfort backs new 15-strong Botanicals range with £9m spend
Botanicals Fabric Conditioner and Scent Booster Elixir come in Heavenly Fresh, First Blooms and Summer Bouquet
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NewsPG Tips enlists Top Boy’s Ashley Walters for £12m ‘Rock Solid’ push
The spot was directed by Steve McQueen and features music from Ezra Collective
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ProfilesMy food & drink job: Ruth Tyrie, brand manager, Surreal
Surreal cereal’s brand manager suggests stalking your career idol (on LinkedIn, not in real life)
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NewsM&S Food giving away collectable football stickers for home nation teams
Each home nation team has its own album and stickers, in a promotion running in M&S Foodhalls across England, Northern Ireland, Scotland and Wales
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NewsBite Back slams manufacturers for marketing HFSS foods to kids
Mondelez, Kellanova, Mars, Nestlé, Unilever, PepsiCo and Ferrero have been called out in a new report
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Comment & OpinionDreamies focuses on human Cats in fun faux documentary
Dreamies drops cute animal imagery in favour of a droll doc
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Analysis & FeaturesCan Tesco take Clubcard personalisation to new heights?
Tesco is joining forces with tech company Eagle Eye to drive ‘hyper-personalisation’ of Clubcard offers
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Comment & OpinionThink carefully before stepping up promotional discounts
Manufacturers need to evaluate investment payback across the marketing mix, says Alex Lawrence, senior strategic insight director at Circana
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NewsAsda launches overhauled retail media offering LS Eleven Media Services
Formerly known as Asda Media Partnerships, the new business unit is named after the postcode of Asda’s headquarters in Leeds
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Comment & OpinionCountry of origin labelling rules will crack down on ambiguity
Provenance labelling is coming under increased regulatory scrutiny, says Simon Tingle, partner and head of regulatory at law firm Gordons
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Analysis & FeaturesHow sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
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NewsAlpro launches raft of NPD including extended protein range
The Danone-owned brand has launched six SKUs including plant-based protein drinks, alternatives to yoghurts and two bestselling variants in a new pack size
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Analysis & FeaturesAre fmcg sports sponsors losing out to eastern rivals?
Fmcg brands are facing increased competition in the sporting sponsorship space from a new breed of businesses. What are the implications?
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NewsTesco offers up to £50 in loyalty points in Clubcard Challenges campaign
The supermarket giant said it was inviting three million loyalty card holders to take part in the Clubcard Challenges campaign, which lauches next month