All Marketing articles – Page 52
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Comment & OpinionHow indie booze brands can break into supermarket shelves
Supermarket shelves are becoming more restrictive and full of price promotions, but customers are becoming more experimental, says Nick Gillett, MD of UK premium spirits distributor Mangrove Global
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Comment & OpinionPlain packaging on cereal? The obesity crisis is far more complex
Getting rid of cartoon characters, animations, vibrant colours, brand mascots and the like represents a slippery slope towards complete brand erosion, says Mike Coppen-Gardner, MD of SPQR Communications
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Comment & OpinionGuinness is careful not to jinx Ireland’s Rugby World Cup chances
Ireland play their first game in the men’s Rugby World Cup this weekend, and expectations for the boys in green are high
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NewsWaitrose boosts marketing team with trio of appointments
It includes the appointment of Wendy Rumble to a brand new position within the supermarket
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NewsDanone adds 11-strong protein range for gym-goers
Called GetPro, the range is Danone’s ‘most significant NPD in recent years’ and will be packed by a £4m marketing push
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NewsPlant-based pork brand La Vie unveils ham alternative NPD and crowdfund
The Parisian startup last night announced it would be expanding its range with a new ham-inspired product expected to launch in the UK next year
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NewsASA bans ‘offensive and distressing’ advert from vegan charity Viva
The ad, which appeared on Meta platforms and game apps, featured a woman eating raw offal and blood from a corner yoghurt labelled “Killer Yoghurt”
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NewsYazoo launches new thicker and more indulgent milkshake range
The brand has introduced a new thicker-texture range of drinks in two flavours – Indulgent Chocolate and Creamy Strawberry
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Comment & OpinionHow ideation workshops could solve plant-based woes
An effective ideation process can help suppliers and retailers collaborate, says Gina Overton, director of Bridgethorne
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Comment & OpinionOoft! Tennent’s leans on Scottish heritage – and sense of humour
Tennent’s borrows some of Irn-Bru’s sense of humour for this advert
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Comment & OpinionDo consumers still care about brands?
Dramatic as it sounds, there’s been a socioeconomic shift in recent years. Do consumers still care about the name on the pack?
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NewsAldi marketing director David Hills joins Asda
Hills worked at the discounter from 2007, holding a number of senior commercial roles before taking up his position as marketing chief in 2012
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News‘We Eat Balanced’ AHDB marketing campaign to focus on ‘British’
AHDB had previously been restricted from using ‘British’ because of EU State Aid Rules, however, post-Brexit UK guidance opened the way for the switch
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NewsPilgrims Choice launches first adult snacking cheese range
The brand will launch its Pilgrims Choice Snack Sticks into 380 Tesco stores nationwide in September
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Comment & OpinionHow brands can market premium products to gen Z
Shoppers may be hard up for cash but they’re still looking for little luxuries, say Oyin Akiniyi, head of cultural conversations at Chivas Brothers and Charlotte Willcocks, head of strategy at creative agency Impero
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Comment & OpinionWhat’s behind Iceland’s ‘biggest ever’ frozen launch?
Close followers of Iceland will know that the supermarket chain is no stranger to bold, if sometimes slightly questionable, marketing claims
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Analysis & FeaturesWhat is Liquid Death and is it about to take the UK by storm?
Liquid Death is well on the way to reaching cult-like status, but where did it come from and why has it become so popular?
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Comment & OpinionWhy you must understand the shoppers your ad didn’t reach
Retail media is a closed loop – most importantly, you know who buys the product without seeing the ad, says Joel Hopwood, co-founder at SMG
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NewsM&S launches ‘world first live-action 3D’ billboard campaign
The 3D billboards form part of M&S’s larger ‘Farm to Foodhall’ marketing campaign, and run alongside a TV and online campaign fronted by Tom Kerridge
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NewsRapid grocer Gopuff launches ad platform in the UK
Brands can choose various marketing options, including promoted product placement, sponsored search, sponsored carousel, and in-app and email display ads