All Marketing articles – Page 52
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Category ReportHas pop lost its cool? Trends in soft drinks 2025
Hip, young shoppers are turning their backs on traditional sodas in favour of trendy soft drinks sold on health cues and naturalness
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NewsMarketing of baby and toddler snacks is ‘out of control’
Experts have called for the government to ‘step up’ and take action over the ‘unacceptable’ marketing of baby and toddler snacks
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NewsPlenish unveils juice shots range for kids and revamped dosing bottle
The innovations represented ‘a significant next step in the shots category’, said owner Carlsberg Britvic
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NewsWotsits adds Mac ‘n’ Cheese meals in partnership with Samworth Brothers
The range would ‘spark impulse purchases in a traditionally older-skewing market’ said Wotsits owner PepsiCo
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NewsExperts call for action following BBC Panorama’s ‘truth about babyfood’
Over a quarter of babyfood pouches contain more sugar by volume than Coca-Cola, new research has found
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NewsWilkinson Sword Intuition launches women’s shaving push
‘Any Hair, Anywhere’ from Wilkinson Sword will run across broadcaster VOD, YouTube and social
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NewsOpal Fruits return in original flavours for a limited run
The Opal Fruit launch will see the return of the original strawberry, lemon, orange, and lime flavours
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Comment & OpinionSkating star Lola Tambling delivers for Weetabix
You’d be hard-pressed to find a better brand ambassador than 17-year-old Team GB Olympic skateboarder Lola Tambling
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InterviewsHow Simon Duffy hopes to make Waken ‘the next Colgate’
Having made a success of Bulldog Skincare, Simon Duffy is shaking up the oral care sector with his sustainable, fast-growing and very stylish brand
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Comment & OpinionAsda boss Allan Leighton: ‘we aren’t looking for a quick fix’
Asda chairman Allan Leighton responds to The Grocer’s assertion that the Rollback promotion and Asda Price strategy were not living up to promises
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NewsKellogg’s adds High Protein Bites cereal
Kellogg’s NPD will launch into Sainsbury’s in May, before rolling into all major retailers from July
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Analysis & FeaturesWhat’s Asda Price? Reality of Asda rollback return is unclear
The return of Asda’s Rollbacks wiped over £4bn off the value of Tesco, Sainsbury’s and M&S. But is it rowing back on its Rollback programme?
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Comment & OpinionDon’t let new CMA fines lead to ‘greenhushing’
Companies must continue to be bold in taking and communicating climate action, says Anna McShane, senior label programme manager at the Carbon Trust
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NewsMcVitie’s marks 100 years of Chocolate Digestives with ‘dazzling’ campaign
The push will include wholesale and in-store activations and projections on landmarks
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NewsAero chocolate goes ‘bubble-less’ for £10k cash prize promotion
Shoppers who purchase the bubble-free bars will win £10k
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Comment & OpinionDTC brands must question the desirability of their model
To succeed in DTC, brands must focus on creating experiences that feel meaningful and desirable, says Sam Bettis, digital strategy director at Krow Group
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NewsAlbert Bartlett launches £3m campaign for Jersey Royal season
The Roll On Jersey Royal Season campaign begins in April 2025 and showcases the traditional farming practices and the unique landscape of Jersey
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ProfilesSuntory’s Tom Bell on Ribena, rats and Robin Hood
‘I love sport and we get to work with some of the best athletes in the world through Lucozade so that’s a work perk enough for me’
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NewsLittle Moons required £5m bail-out following factory closure
The mochi ball ice cream maker defaulted on its loan terms a month after closing its Kettering site
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NewsDATA: Asda pulls plug early on thousands of 'Rollback' price promotions
Asda has been keeping products at ‘Rollback’ prices for far shorter periods than suggested, while also failing to sell many post-promotion products at a lower price, as promised