All Marketing articles – Page 65
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NewsMilk & More appoints chief customer officer to boost e-commerce team
Neil Borer will be tasked with driving brand awareness of the Müller-owned doorstep delivery service
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ReportsCan keto snacks defy the HFSS regulations?
Keto snack bars typically contain next to no carbs or sugar but around 25% fat
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ProfilesMy food & drink job: Lejla Damon, shopper marketing brand manager, Kellogg’s
‘Working with brands which were in my household growing up as a child has been an amazing experience’
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NewsItsu launches ‘game-changing’ frozen sweet bao buns
Two vegan variants – Chocolate and Salted Caramel – have rolled out to Tesco stores
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NewsWaitrose plans to play up supplier relationships with social media push
Waitrose has sought to emphasise its sourcing credentials in response to the cost of living crisis
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Comment & OpinionHow to get ahead of the curve on e-commerce campaigns
Grocery e-commerce is not without its challenges, but the channel brings several opportunities, says Matt Lee, MD at Capture
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NewsBelazu unveils Mediterranean-inspired makeover for ingredients and condiments
Its labels’ have been given a sleeker, contemporary look with stylish typography and more white space
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ProfilesMy Alternative CV: Froneri UK’s Brunhilde van Antwerp on rum and raisin, Harry Potter and scams
‘When I was 12 I bought a Hanson CD for my birthday. I couldn’t resist the blonde locks of the Hanson brothers’
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Category ReportHow high-end coffees are defying cost of living fears: dairy drinks category report 2023
The likes of Starbucks, Costa and Jimmy’s are so far holding up against cheaper rivals. How is that shifting as finances tighten?
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Comment & OpinionHow gen Z is challenging conventional marketing wisdom
Understanding the right way to connect with gen Z is fundamental for brands to create meaningful experiences, says Lizzie Nolan, chief transformation officer at Havas Media Group UK
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NewsPeroni launches ‘lighter’ Capri lager to lure younger shoppers
The launch will be supported by a £3m campaign through summer
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Comment & OpinionTesco adds Smile-style horror to Clubcard Prices campaign
The ad is vaguely traumatic – and completely arresting
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Comment & OpinionBig tobacco, not ElfBar, will be the real winner from disposable vapes
Big tobacco may have breathed a sigh of relief this year when ElfBar got its fingers burned in a large-scale product recall
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NewsDoritos and Burger King team up for Whopper tortilla chips
The new tortilla chips tasted ‘deliciously close’ to BK’s flagship burger, said PepsiCo
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NewsCBD brand Trip extends partnership with meditation app Calm
The deal sees Trip’s DTC customers receiving a free subscription to the premium version of the paid-for, top-ranking app
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NewsStrongbow unveils radical new look backed by £20m spend
It also sees the addition of a 4% abv Tropical variant
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NewsPoundland launches price comparison campaign
The variety discounter has been comparing its prices to those of Asda, Morrisons and Wilko on in-store posters
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Analysis & FeaturesCan Monster reimagine its identity for seltzer market?
The energy drinks brand could be lining up a range of fizzy water
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Analysis & FeaturesWhat about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
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Analysis & FeaturesThe eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence