All Marketing articles – Page 68
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Comment & OpinionWhy brands must make sampling more sustainable
France has tackled the issue with a legislative approach, but we could be proactive, says Richard Lloyd-Williams, MD and business director at Flavor
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NewsSudocrem kicks off global campaign to highlight versatility
A 30-second TV slot features a baby boy as lead character, narrator and brand spokesman
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NewsBiotiful Gut Health launches £1m-plus advertising campaign
The new TV advert will run across ITV, Channel 4 and Sky, and is the biggest yet for the yoghurt and kefir brand
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NewsRetail media will be ‘bigger than TV’ by 2025 says Tesco
At the IGD event it cited experts who put worldwide retail media ad spending on track to increase by nearly $100bn by 2025, making it larger than television as an addressable market
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NewsOcado enjoys ‘Clarkson’s Farm effect’ as new series sees British produce sales soar
“This clearly captured consumer interest,” Ocado Retail said
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NewsTango in ‘multimillion-pound’ push for flagship orange variant
The campaign is the second to come out of Tango’s new ‘dangerously potent flavour’ brand platform
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Analysis & FeaturesSausages, salads and the Great British BBQ gender divide
With summer nearly here, Brits will soon be firing up their barbies. We’ve lifted the lid on Britain’s barbecues to find out what consumers are thinking
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Analysis & FeaturesStore radio nightmares and Aldi bashes Clubcard Prices in social media banter
From retail media slowly turning a Tesco employee mad, to Aldi taking a swing at Clubcard Prices, here’s what’s happening in the world of grocery on social media
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Analysis & FeaturesHow vape brands are skirting the single-use ban
Incoming regulation will ban disposable vapes. The brands behind this fast-growing category are already pivoting NPD to find workarounds – but will it be enough to protect them?
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InterviewsKaan Hendekli on JJ Foodservice’s puzzling pathway to growth
JJ Foodservice has just acquired Gatelands Supplies – and is on the hunt for more ways to drive growth. Its COO talks acquisitions, technology and service
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Comment & OpinionThree key ways to get results from your category strategy
Senior roles in retailers are about prioritisation, so it’s important to establish your category’s importance for this audience, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionAuthentic and vocal creators have great power as CEOs
The successful brands of tomorrow are those whose leaders are willing to be visible and vocal, says Amelia Christie-Miller, founder of Bold Bean Co
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Comment & OpinionBite Back won’t stop sweeties being marketed to kids
How will confectionery makers market without bright, colourful packaging?
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NewsJohn West promotes Kate Willoughby to commercial director
The position had previously been held by Mark Doherty, who was promoted to managing director of the tinned seafood brand in March
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Category ReportSnacking trends 2024: Brands fighting UPF allegations
As concerns about ultra-processed food change shopper habits, snacking brands are underlining their better-for-you credentials
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NewsComfort backs new 15-strong Botanicals range with £9m spend
Botanicals Fabric Conditioner and Scent Booster Elixir come in Heavenly Fresh, First Blooms and Summer Bouquet
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NewsPG Tips enlists Top Boy’s Ashley Walters for £12m ‘Rock Solid’ push
The spot was directed by Steve McQueen and features music from Ezra Collective
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ProfilesMy food & drink job: Ruth Tyrie, brand manager, Surreal
Surreal cereal’s brand manager suggests stalking your career idol (on LinkedIn, not in real life)
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NewsM&S Food giving away collectable football stickers for home nation teams
Each home nation team has its own album and stickers, in a promotion running in M&S Foodhalls across England, Northern Ireland, Scotland and Wales
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NewsBite Back slams manufacturers for marketing HFSS foods to kids
Mondelez, Kellanova, Mars, Nestlé, Unilever, PepsiCo and Ferrero have been called out in a new report