All Marketing articles – Page 68
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NewsAsda defrosts Michael Bublé for its 2023 Christmas ad
Mums everywhere will be delighted to see a festive Michael Bublé taking the lead role in Asda’s Christmas advert this year
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Analysis & FeaturesWatch: All the retailers’ Christmas adverts 2023
Asda was the first to launch a teaser for its Christmas advert this year staring a festive Michael Bublé
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Comment & OpinionIt’s party time for Toblerone’s aspirational truffles
Toblerone stands apart from other chocolate brands, and there isn’t really any need to market the main SKU
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Comment & OpinionHow to make green claims with confidence
Brands must be honest and transparent about their sustainability journey, says Dan Crossley, executive director at the Food Ethics Council
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NewsSuperdrug launches retail media network
It is understood the retailer will soon begin working with brands on their campaign briefs
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News‘Wholemeal’ 50/50 loaves may be instructed to relabel
Use of the word ’wholemeal in the naming or advertising’ of products that contain a blend of wheat flours is prohibited, according to Defra
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NewsRapid grocer Gopuff runs 10p fruit & veg promotion
The fresh produce involved in the promotion is being supplied by Morrisons and Wholegood
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NewsTHG backs Williams Racing in F1 sponsorship deal
The “multi-dimensional agreement” involves several THG brands sponsoring different aspects of the team
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Comment & OpinionWhat search trends say about low & no opportunities
Search terms like “best zero-alcohol beer” have spiked 350%, says Kathy Lee, consumer retail industry manager at Google
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NewsAsda raids Aldi marketing team again with Adam Zavalis hire
Zavalis will join the supermarket next month, reporting to Asda chief customer officer David Hills – Aldi’s former group marketing director
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Comment & OpinionBig Vape: the Rise and Fall of Juul is a cautionary tale for UK
None of the lessons from the US appear to have been learned either by the government or the industry
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Comment & OpinionChristina Aguilera and Latto pick up the torch for Just Eat
Just Eat has developed a long-running, instantly recognisable calling card
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NewsWensleydale Creamery launches major rebrand to attract young consumers
The Yorkshire Dales-based cheesemaker has redesigned packaging for three of its lines
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NewsPublic health experts call for B Corp to introduce nutritional criteria
They claim a B Corp certification can be a ‘health halo’ for babyfood brands, misleading parents
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Analysis & FeaturesWhy brands are adding AI to their NPD mix
Brands are using artificial intelligence to react more quickly to consumer trends, formulate products, and even analyse what taste testers really think
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InterviewsHow Meghan Farren is hatching a plan to grow KFC
Meghan Farren has taken on a number of big challenges in her time at KFC, and is now helping thousands of younger people start their careers
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NewsCo-op partners with LiveRamp to boost retail media offering
The society said brands using Co-op retail media would be able to “reduce their media waste
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NewsPrinces launches £2m ‘Fish for Greatness’ tuna campaign
The campaign is designed to showcase the taste, nutritional benefits and responsible sourcing credentials of its tuna products
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NewsHome-cooked meal marketplace Cook My Grub changes name in rebrand
‘We want to establish ourselves as leader for world cuisines,’ the company says
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Category ReportThe dragon’s dram: Welsh food and drink category report 2023
Whisky distillers are helping to drive a Welsh food and drink sector increasingly associated with provenance and quality