All Marketing articles – Page 68
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Comment & OpinionWhat Mondelez risks by vehemently protecting its purple reign
Has Mondelez sought to defend the wrong part of its brand?
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NewsCandy Kittens launches £1m digital campaign starring Jamie Laing
The social media campaign will span YouTube, Instagram, Facebook and TikTok
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NewsWaitrose becomes latest supermarket to sponsor The Great British Bake Off
Waitrose will succeed Sainsbury’s, which has sponsored the Channel 4 show since 2022
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Category ReportCooking sauces trends 2024: Can restaurant-style meal kits poach punters?
As Brits cut back on dining out, makers of meal kits and cooking sauces are hoping to capitalise on restaurant-style lines
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NewsEat Real packs get second redesign in two years
The new-look packs were designed to appeal to ‘a wider, flavour-loving audience’, according to the brand
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ProfilesMy food & drink job: Maiya Patel, brand manager, Müller
‘If you enjoy a fast-paced, innovative and collaborative environment then the world of food and drink could be for you’
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Comment & OpinionCarbon offsetting is a last resort, not a silver bullet
We were proud of our carbon offsetting – until we discovered the reality, says Elin Roberts, co-founder & CMO of Better Nature Tempeh
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WebinarsHow fmcg brands can make the most of AI’s potential
Watch our in-depth discussion about the boom in AI-powered platforms as our panel of experts share their insights and dive into examples from marketing and new product development.
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Comment & OpinionCadbury Creme Egg nails return of ‘how do you eat yours?’
So closely linked with Cadbury Creme Egg is the phrase that it operates as a kind of bonus slogan
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Comment & OpinionPlans to crack down on junk food marketing are long overdue
It’s still a wild west in the UK when it comes to how food and drink is marketed, especially to young people
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Comment & OpinionLyle’s Golden Syrup rebrand – justified or cultural vandalism?
Lyle’s Golden Syrup logo rebrand has sparked controversy
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InterviewsSported CEO Sarah Kaye on hidden value of grassroots sports sponsorship
Sported CEO Sarah Kaye wants to connect more brands with ‘sport for good’ campaigns, promising to deliver meaningful – even ‘magical’ – results
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NewsVegan sweets startup Tasty Mates secures £60k on Dragons’ Den
Founders Joe Woolf and Nick Sunshine will use the funds for inventory and a brand refresh
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NewsReport ‘names and shames’ companies for reliance on food sales harming kids
Bite Back report also claims companies are spending huge fortunes targeting young people with advertising
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NewsAldi accused of ‘appropriating’ Real Bread Week with leaflet
Aldi is under fire from The Real Bread Campaign for referring to its annual Real Bread Week in a marketing leaflet without otherwise mentioning the charity or seeking its permission
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NewsWhitworths calls for DFNS to be contributor to 5 a day
The brand is to publish an independent white paper later this year, highlighting the ‘far-reaching health benefits’ of DFNS
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NewsTesco vs Lidl: battle over Clubcard Prices logo reaches Court of Appeal
It follows a High Court ruling last April that Tesco was taking unfair advantage of Lidl’s discounter reputation with its design
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Category ReportBottled water trends 2024: Liquid Death and the rockin’ revamp
Rock-inspired Liquid Death is leading a wave of upstarts that sell water without the plastic. Could they shake up lacklustre sales?
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Comment & OpinionSuppliers: survive the recession by mastering three trends
Retail media, artificial intelligence and sustainability: all demand a coherent strategy now, says David Sables, CEO of Sentinel Management Consultants
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Category ReportIce cream trends 2024: A cone for every season
With unpredictable summers, suppliers are vying to make frozen dairy a year-round treat with the help of TV ads and trendy NPD