All Marketing articles – Page 70
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Comment & OpinionWhy the Christmas World Cup was a flop… for food and drink at least
Sober, well-behaved fans, upsets galore, and the best final in living memory. But this World Cup will not be remembered as a marketing success
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NewsGlebe Farm launches ‘Love Thy Neighbour’ campaign for Christmas
The campaign marks the start of a longer-term programme to support grassroots initiatives in the brand’s home county of Cambridgeshire
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Comment & OpinionWhy Cadbury’s ‘Glass and a Half in Everyone’ has cut through a year of top campaigns
It can only be a matter of time before Cadbury-a-like ads start showing up, says Jon Evans, chief customer officer at System1
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Analysis & FeaturesTop campaigns 2022: the most influential adverts in food and drink
We've found 50 ads in 50 categories to enjoy
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Analysis & FeaturesHow ‘unpredictable’ TikTok became essential for fmcg brands
As Elon Musk creates chaos on Twitter and Mark Zuckerberg focuses on the metaverse, TikTok has become the go-to social platform for fmcg brands
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NewsThe Collective launches biggest marketing drive at the start of 2023
The promotion will launch on 2 January and see it increase the spend on its 2022 Masterbrand campaign by 50%
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Comment & OpinionPixar inspires Peta to put shoppers off turkey
It’s been a long year of hard sells, but as it ends, Peta are trying to persuade us not to buy something
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NewsAHDB to bring back ‘We Eat Balanced’ red meat & dairy push for Christmas
Adverts featuring nine-year-old Nancy and her grandfather are set to reach over 32 million adults
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NewsM&S announces new behind-the-scenes Christmas documentary to air on ITV
Inside M&S at Christmas is set to air on 21 December at 9pm, and will give viewers insight into how the company’s food is made
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NewsLidl becomes first sponsor of Spotify’s UK Christmas Number 1s playlist
The deal sees Lidl audio ads featured alongside tracks in the streaming service’s playlist of 45 number one Christmas hits from through the decades
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NewsIceland giving away 10 vouchers worth £500 each for best Noddy Holder impressions
Competition entrants must post their impressions on TikTok or Instagram
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NewsMars and Ferrero unveil new Easter lines for range of brands
Ferrero said it was ‘confident consumers will still want to spend on special occasions’ despite the cost of living crisis
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ProfilesMy food & drink job: Mark Amo, graphic design and marketing executive, Wanis International Foods
Part of Mark’s job is celebrity outreach – getting him in contact with some of his favourite grime artists
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NewsMarks & Spencer releases Christmas song sequel following last year’s hit
The retailer is hoping to take the top spot in this year’s charts with the release of the R&B-esque ‘This is Not Just Another Christmas Song’
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InterviewsCEO Shirine Khoury-Haq on getting to grips with the Co-op
Khoury-Haq brings a financial approach to the Co-op, and has already cut costs. But she’s also looking to grow the topline, and to give greater focus to the society’s campaigning
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Comment & OpinionLindsay Lohan gives Pepsi’s festive ‘dirty soda’ a try
With its great rival Coke rolling out its big trucks and Sundblom Santa, Pepsi is inclined to do things a bit differently
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NewsJunk food ad ban delayed until after next general election
It is understood ministers will lay regulations in parliament this week that will put the start date back until October 2025
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Comment & OpinionCadbury failed before on low-sugar chocolate. Will this time be any different?
How will the chocolate giant attempt to persuade shoppers to pick up a new, healthier version over the original they know and love?
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Comment & OpinionTwo months into HFSS restrictions, how are brands and retailers responding?
The initial phase of legislation provides an opportunity for brands to reassess their approach to retail campaigns, says Matt Lee, MD at Capture
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Comment & OpinionLow & no alcohol is about to cut through. Indie brands must seize the moment
Brands would be better off building their identity than pumping out variant after variant, says Nick Woods, strategy/creative director at Sunny Side Up