All Marketing articles – Page 75
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Comment & OpinionWhy is Heinz seeking to take on Old El Paso in meal kits?
Kraft Heinz has been bold with innovation lately
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NewsTiny Rebel Brewing Co rapped over ‘socially irresponsible’ quartet of brews
The Welsh brewer has had a series of spats with the watchdog dating back to 2017
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NewsAlessandra Bellini ends her Tesco love story after seven years
Alessandra Bellini was recruited by former CEO Dave Lewis in 2017 from his old company Unilever, and became a key figure in the Tesco turnaround
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Analysis & FeaturesConfectionery’s creative challenge: selling old sweets to gen Z
We’ve set agencies the ultimate challenge: give humbugs, candy jewellery and fizzy UFOs a 21st century makeover
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NewsDays Brewing sees ‘best-ever’ week of sales in Tesco after viral TikTok stunt
The brand’s ‘Tube Girl’ video has to date been liked 12.7 million times
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NewsAgri-food businesses at risk of ‘greenwashing’ over unsubstantiated regen-ag claims
A significant proportion of companies had not put in place any formal quantitative company-wide targets on regenerative farming, despite promoting the methods
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NewsWarburtons casts Samuel L Jackson as chairman in new TV ad
The bakery behemoth has become known for its star-studded adverts, featuring the likes of George Clooney, Robert De Niro and Sylvester Stallone
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Comment & OpinionHow to market low & no-alcohol to gen Z
For gen Z, the shift in drinking habits is symptomatic of more fundamental shifts in their values, says Rowenna Prest, chief strategy officer at Joint
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ProfilesMy food & drink job: Emily Morgan, product & customer experience manager, CafePod
’It would be amazing to run my own brand one day where I can develop a product that consumers can’t live without!’
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NewsTilda moves beyond rice with microwaveable veg side dishes
Called Tasty Sides, the range will debut with four variants inspired by global cuisines
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Comment & OpinionSilk & Spice hides treasure in island wine stunt
The wine brand has left a bottle of its 2021 Red Blend on a tiny, sunny, sandy island
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NewsBlack-owned fmcg startups win airtime on Channel 4
Four black-owned fcmg challenger brands have secured hundreds of thousands of pounds worth of free airtime and business support as part of a scheme by Channel 4 and Lloyds Bank
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NewsGinsters launches £4m campaign playing up quality of its pastries
It is the brand’s ‘biggest and most ambitious spend to date’, projected to reach 90% of UK households
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NewsGousto launches TV and film inspired recipe range
The database of “scene stealing dishes – called The Dinner Show Hub – lists the meals alongside the specific episode or movie they feature in
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Category ReportHow Big (and Sexy) can the pizza category get?
A new generation of challengers such as Lewis Capaldi’s Big Sexy brand is helping pizza shrug off the impact of inflation and HFSS
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NewsNix & Kix accuses Lucozade of copying ‘zing’ slogan in stunt
‘It is detrimental to our business when larger corporate brands with huge budgets copy our marketing ideas,’ said Nix & Kix
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NewsAldi appoints Kyrsten Halley marketing director
Halley was previously marketing director at The Flavourists, part of the Samworth Brothers Group
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ProfilesMy food & drink job: Alice Maramotti, senior brand manager, Mars Wrigley
‘I’m a firm believer that food brings people together, and there are so many ways to make memories associated with food’
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Comment & OpinionHow indie booze brands can break into supermarket shelves
Supermarket shelves are becoming more restrictive and full of price promotions, but customers are becoming more experimental, says Nick Gillett, MD of UK premium spirits distributor Mangrove Global
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Comment & OpinionPlain packaging on cereal? The obesity crisis is far more complex
Getting rid of cartoon characters, animations, vibrant colours, brand mascots and the like represents a slippery slope towards complete brand erosion, says Mike Coppen-Gardner, MD of SPQR Communications