All Marketing articles – Page 75
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NewsMüller launches new Müllerlight campaign for January 2023
The campaign launched on 2 January and includes print and out-of-home advertising, point of sale, radio and PR
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NewsQuorn launches new marketing campaign for 2023
The campaign launched on 1 January and is set to reach millions of consumers across multiple platforms
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NewsSalmon brand Mowi to sponsor new ITV Gordon Ramsay show Next Level Chef
The salmon brand has invested in the TV show to grow its place as a fish brand and inspire UK consumers to cook with Scottish salmon
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Comment & OpinionHow Quality Street tackled the emotional element of packaging changes
Some consumers pushed back, but updating the packaging was the right move, says Cristina Macina of Nestlé UK & Ireland
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NewsVitalite rebrands to push holistic health for Veganuary
The dairy-free spread wants to help shoppers focus on all-round holistic health
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NewsMorrisons set for marketing refresh with new ad agency
Leo Burnett will take over as Morrisons creative agency from Publicis.Poke
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Comment & OpinionWhy the Christmas World Cup was a flop… for food and drink at least
Sober, well-behaved fans, upsets galore, and the best final in living memory. But this World Cup will not be remembered as a marketing success
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NewsGlebe Farm launches ‘Love Thy Neighbour’ campaign for Christmas
The campaign marks the start of a longer-term programme to support grassroots initiatives in the brand’s home county of Cambridgeshire
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Comment & OpinionWhy Cadbury’s ‘Glass and a Half in Everyone’ has cut through a year of top campaigns
It can only be a matter of time before Cadbury-a-like ads start showing up, says Jon Evans, chief customer officer at System1
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Analysis & FeaturesTop campaigns 2022: the most influential adverts in food and drink
We've found 50 ads in 50 categories to enjoy
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Analysis & FeaturesHow ‘unpredictable’ TikTok became essential for fmcg brands
As Elon Musk creates chaos on Twitter and Mark Zuckerberg focuses on the metaverse, TikTok has become the go-to social platform for fmcg brands
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NewsThe Collective launches biggest marketing drive at the start of 2023
The promotion will launch on 2 January and see it increase the spend on its 2022 Masterbrand campaign by 50%
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Comment & OpinionPixar inspires Peta to put shoppers off turkey
It’s been a long year of hard sells, but as it ends, Peta are trying to persuade us not to buy something
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NewsAHDB to bring back ‘We Eat Balanced’ red meat & dairy push for Christmas
Adverts featuring nine-year-old Nancy and her grandfather are set to reach over 32 million adults
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NewsM&S announces new behind-the-scenes Christmas documentary to air on ITV
Inside M&S at Christmas is set to air on 21 December at 9pm, and will give viewers insight into how the company’s food is made
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NewsLidl becomes first sponsor of Spotify’s UK Christmas Number 1s playlist
The deal sees Lidl audio ads featured alongside tracks in the streaming service’s playlist of 45 number one Christmas hits from through the decades
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NewsIceland giving away 10 vouchers worth £500 each for best Noddy Holder impressions
Competition entrants must post their impressions on TikTok or Instagram
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NewsMars and Ferrero unveil new Easter lines for range of brands
Ferrero said it was ‘confident consumers will still want to spend on special occasions’ despite the cost of living crisis
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ProfilesMy food & drink job: Mark Amo, graphic design and marketing executive, Wanis International Foods
Part of Mark’s job is celebrity outreach – getting him in contact with some of his favourite grime artists
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NewsMarks & Spencer releases Christmas song sequel following last year’s hit
The retailer is hoping to take the top spot in this year’s charts with the release of the R&B-esque ‘This is Not Just Another Christmas Song’