All Marketing articles – Page 75
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NewsHealth messaging most effective at converting consumers to yoghurt category, research finds
Activia and Actimel had the strongest uplift from TV, indicating a generally good responsiveness to health-based messaging
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Comment & OpinionThere’s nothing stopping great-value dairy from continuing to delight consumers
Dairy is not only incredibly healthy, it is still amazing value given its credentials and relative to other alternatives
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NewsMeantime rebrands to play up Greenwich heritage
The new designs are inspired by ‘iconic local landmarks’, including the Greenwich Time Ball, the Prime Meridian Line and The Royal Observatory
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NewsMorrisons launches new advertising service for suppliers
Morrisons Media Group will act as a full-service internal advertising agency team
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Analysis & FeaturesPosh butters and squeezable udders: how to add value in dairy
Against a backdrop of soaring prices, The Grocer charged five creative agencies with pitching dairy products Brits would be happy to pay more for
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NewsScottish alcohol brands rapped by ASA over ‘irresponsible’ claims
The watchdog had specifically targeted ‘problem alcohol ads in Scottish media’ in light of Scottish Government concerns and wider health debates
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Comment & OpinionWhy data insights will be crucial to navigating HFSS and DRS
Modern-day analytical tools give brands and store owners an opportunity to stay on top of all future changes, says Tom Marshall, UK MD, Unicepta
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NewsPlant-based protein brand Heura launches burger via online game Minecraft
The games are being hosted by international gamer and influencer Elisa Waves through her Twitch channel
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Comment & OpinionLimiting HFSS advertising to children is a no-brainer. Industry is dragging its feet
The healthy development of our children depends on industry taking action, says Gary Pope, CEO at Kids Industries
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NewsWaitrose launches major brand refresh pushing quality and sourcing credentials
Last week Waitrose reported in the six months to July, customer numbers increased by 6%, but its like-for-like sales fell by 5% to £3.6bn
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Category ReportWill confectionery stay visible post-HFSS?
No grocery category is more exposed to the new HFSS regulations than confectionery. So, can it successfully adapt come October?
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Analysis & FeaturesWhat does the future hold for gum and mints after HFSS rules come in?
Two confectionery categories looking fairly safe from HFSS regulations are gum and mints
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Comment & OpinionHow brands can find success in the world of digital strategies
From technology providers to data analytics and commerce media agencies, brands aren’t alone in the digital journey, says Matt Lee, MD at Capture
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Comment & OpinionClipper focuses on quality in animated TV debut
‘You’re making tea? Better make it a good one then’
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NewsCathedral City makes debut in vegan cheese with new Plant Based range
The Saputo brand’s new range includes three formats: block, sliced and grated
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NewsRibena rebrands sparkling drinks range and adds zero-sugar flavour
The brand’s new “refreshing” variant is touted as featuring the brand’s “iconic blackcurrant flavour, without the addition of sugar”
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NewsOrnua Foods reports strong financial results but warns of challenges ahead
Volume sales were still up 16% on pre-Covid levels, due to higher in-home eating and a continued desire for staple ingredients such as cheese and butter
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NewsNorwegian Seafood Council appoints Victoria Braathen as new UK director
Braathen started her position on 1 September, replacing Hans Frode Kielland Asmyhr who was in the role for five years
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Comment & OpinionHow will the supermarkets treat the Queen’s funeral? It’s all a question of tone
Supermarkets will want to avoid being seen as cashing in on the state funeral while staying open for as much time as possible
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Comment & OpinionCadbury cleverly Fingers frustrations of deafness
Maltesers may have got there first, but now Cadbury has come up with a clever advert that uses sign language