All Marketing articles – Page 75
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Comment & OpinionWhy marketing must be local up, not national down, in a cost of living crisis
A time of crisis is a good time to look at doing things differently, says Mike Fantis, managing partner at DAC Group
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NewsSeriously Spreadable launches new TV campaign
The new campaign is designed to increase awareness of the spreadable cheddar brand with three creatives highlighting its ‘irresistibility’
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ProfilesMy food & drink job: Martha Jensen, brand manager, Rude Health
‘Breakfast is my favourite meal so when I saw the role at Rude Health, I was hooked’
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NewsMüller enters UK plant-based market with Müller Corner and Rice alternatives
Müller Corner Plant Based and Müller Rice Plant Based will be available from this week in Asda in single packs
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Comment & OpinionCoors’ pals keep fresh with help from the animals
Coors’ new ad wisely keeps its distinctive ‘mountain’ setting to remind us it does things differently
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NewsSainsbury’s increases number of Aldi Price Match lines by a quarter
However, the recent expansion has involved Sainsbury’s matching a number of different SKUs to a single one at Aldi, helping boost the total
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Comment & OpinionThe real health risks of the WHO’s aspartame research are poignant
The WHO’s findings into aspartame have come up with – to severely gloss over nuance in the report – nothing useful
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NewsCo-op pushes member prices in new ad campaign
The Co-op has committed 65% of its annual marketing budget to promote membership pricing
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NewsWuka ad depicting menstrual blood cleared by ASA
The advert showed menstrual blood in the shower and a used tampon being thrown into a waste bin
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Comment & OpinionHow to wield soft power in fmcg
A company’s influence is about more than just its products, brands or shops, says Jeremy Garlick, partner at Insight Traction
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Category ReportIs this the new organic era?
Despite cost of living pressures, retailers are honing their organic ranges – while Planet Organic is plotting a successful comeback
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NewsM&S launches TV ad featuring top female football stars
England’s Chloe Kelly, Scotland’s Kirsty Smith, Wales’s Hayley Ladd and Northern Ireland’s Marissa Callaghan are among the top female players to appear
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NewsMüller launches major TV campaign and packaging change plans
The ad campaign focuses on the ’unique rituals’ consumers have when eating and drinking Müller products
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Comment & Opinion‘Skipton Alfie’ sings about his loyalty to Yorkshire Tea
Alfie gives us a two-and-a-half-minute song about taking Yorkshire Tea with him on his lads’ holiday
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Comment & OpinionHow brands can avoid common pitfalls on Threads
The best strategy we’ve seen is testing and learning, trying different types of content and seeing what works, says Pete Sayburn, CEO of agency matchmaking platform Studiospace
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Comment & OpinionBBC crisis shows the importance of risk management
The task of identifying the risks in any organisation is pretty simple, says Ian Wright, co-chair of the Food & Drink Export Council
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NewsAHDB CEO Tim Rycroft to step down later this year
Ex-FDF COO Rycroft said it was ‘the right time to leave’ after a two-year spell at the levy board
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Comment & OpinionHow supermarkets and brands can win on new social platform Threads
Is there value in rushing to join the so-called ‘Twitter killer’ or is it merely a case of FOMO?
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Comment & OpinionWhy regulatory constraints can unlock new opportunities for brands
Far from being a downer, restricted markets can offer exciting times for brands, says Scott Mason, head of strategy at Stormbrands
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News‘Twitter killer’ app Threads sees sign-ups from supermarkets and fmcg brands
The traditional big four supermarkets, as well as Aldi and Lidl, M&S, Waitrose, Iceland, Ocado and Co-op, have all joined the Threads platform since its launch last week