All Marketing articles – Page 80
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Comment & OpinionWhy Tesco’s TikTok checkout voice search is a sound move
When it comes to buying groceries, only 17% of Brits consider human interaction important, according to a 2018 study by Whistl
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Comment & OpinionStave off ‘greenwashing’ claims by getting brand messaging right
Brands must be true to their values, says Kurt Stuhllemmer of Hall & Partners
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NewsTesco on TikTok: shoppers invited to be new voice of the checkout
Tesco has announced a competition to find the new voice on its self service checkouts – via TikTok
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ProfilesMy food & drink job: Lauren Williams, head of brand partnerships, Gemsatwork
Lauren helps brands find their audience though workplace sampling campaigns
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Comment & OpinionLidl goes ‘Big on British’ with meaty campaign
Lidl’s ‘Big on British’ campaign is simple but effective, repeatedly underlining the Britishness of products
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NewsHealth messaging most effective at converting consumers to yoghurt category, research finds
Activia and Actimel had the strongest uplift from TV, indicating a generally good responsiveness to health-based messaging
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Comment & OpinionThere’s nothing stopping great-value dairy from continuing to delight consumers
Dairy is not only incredibly healthy, it is still amazing value given its credentials and relative to other alternatives
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NewsMeantime rebrands to play up Greenwich heritage
The new designs are inspired by ‘iconic local landmarks’, including the Greenwich Time Ball, the Prime Meridian Line and The Royal Observatory
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NewsMorrisons launches new advertising service for suppliers
Morrisons Media Group will act as a full-service internal advertising agency team
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Analysis & FeaturesPosh butters and squeezable udders: how to add value in dairy
Against a backdrop of soaring prices, The Grocer charged five creative agencies with pitching dairy products Brits would be happy to pay more for
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NewsScottish alcohol brands rapped by ASA over ‘irresponsible’ claims
The watchdog had specifically targeted ‘problem alcohol ads in Scottish media’ in light of Scottish Government concerns and wider health debates
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Comment & OpinionWhy data insights will be crucial to navigating HFSS and DRS
Modern-day analytical tools give brands and store owners an opportunity to stay on top of all future changes, says Tom Marshall, UK MD, Unicepta
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NewsPlant-based protein brand Heura launches burger via online game Minecraft
The games are being hosted by international gamer and influencer Elisa Waves through her Twitch channel
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Comment & OpinionLimiting HFSS advertising to children is a no-brainer. Industry is dragging its feet
The healthy development of our children depends on industry taking action, says Gary Pope, CEO at Kids Industries
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NewsWaitrose launches major brand refresh pushing quality and sourcing credentials
Last week Waitrose reported in the six months to July, customer numbers increased by 6%, but its like-for-like sales fell by 5% to £3.6bn
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Category ReportWill confectionery stay visible post-HFSS?
No grocery category is more exposed to the new HFSS regulations than confectionery. So, can it successfully adapt come October?
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Analysis & FeaturesWhat does the future hold for gum and mints after HFSS rules come in?
Two confectionery categories looking fairly safe from HFSS regulations are gum and mints
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Comment & OpinionHow brands can find success in the world of digital strategies
From technology providers to data analytics and commerce media agencies, brands aren’t alone in the digital journey, says Matt Lee, MD at Capture
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Comment & OpinionClipper focuses on quality in animated TV debut
‘You’re making tea? Better make it a good one then’
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NewsCathedral City makes debut in vegan cheese with new Plant Based range
The Saputo brand’s new range includes three formats: block, sliced and grated