All Marketing articles – Page 85
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NewsBrewDog invests £7m in overhauling spirit brands
BrewDog’s now 11-strong spirits portfolio includes the redesigned LoneWolf gin brand, and new vodka and rum brands
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NewsM&S launches new TV ad campaign with celebrity chef Tom Kerridge
Kerridge will visit six of the ‘M&S Select’ farms used by the retailer to source fresh produce
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ReportsHow the fizz went out of totally tropical Lilt
The pineapple & grapefruit pop was canned in February after nearly 50 years on sale
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Category ReportWhy soft drinks brands are reaching for the stars: category report 2023
Coca-Cola has bet on limited editions in the past year, and it’s not alone. So why are soft drinks brands taking so many moonshots?
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Comment & OpinionMarketers don’t need a coronation to push seasonal sales
Inspiring seasonal sales all year round can bring incremental gains, says Alban Villani, regional CEO EMEA at CitrusAd
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Comment & OpinionShaken Udder’s judge sets the bar for courtroom fun
Shaken Udder is making its TV debut with an ad called ‘Do what makes you happy’ – set in a courtroom
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NewsNestlé withdraws ‘nutritious’ claim in row with Henry Dimbleby over Kit Kat Cereal
Dimbleby, who stood down as a special government adviser in March over lack of action on reformulation, said marketing surrounding the product had been misleading
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NewsM&S sees online visibility increase thanks to TikTok boost
The increase in the retailer’s visibility metric sees it rank second only to Tesco, which saw its visibility increase by 6% in the past 12 months
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NewsChannel 4 gives Aldi’s Next Big Thing a second series
The first series ran for six weeks in October 2022 and saw 36 suppliers showcasing their products to Aldi UK buying MD Julie Ashfield
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ReportsWhy did BrewDog’s POP Soda fall flat?
BrewDog declared revolution in typical self-aggrandising style on launching POP Soda in 2022
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Category ReportWhat can challengers learn from Prime? Soft drinks category report 2023
Prime has racked up explosive sales thanks to its celebrity status. Does it hold any lessons for other up-and-coming drinks brands?
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NewsBrooklyn Pilsner named official beer of Glastonbury Festival
The deal will see Brooklyn Brewery’s premium ale served at on-site bars throughout the five-day event
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ProfilesMy food & drink job: Dulcie Howman, marketing assistant, Zertus
Dulcie is kicking off her marketing career by working with Nomo, a free-from chocolate brand
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Comment & OpinionMarmite’s elaborate faux documentary causes confusion
We meet parents-to-be submitting to hospital tests to see if their babies will be Marmite lovers or haters
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NewsFlorette launches £1m summer marketing campaign
The campaign includes a sponsorship of Food Network and a TV advertising campaign
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Comment & OpinionSix key takeaways from the UK Food & Drink Shows 2023
Forget year of the rabbit, this is quite clearly the year of the vape
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Category ReportHow have the HFSS rules changed yoghurts? Yoghurts category report 2023
Indulgent yoghurts and pot desserts are suffering from volume slumps. Do they have a future in the post-HFSS environment?
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NewsJust Eat to switch entire corporate fleet to electric vehicles
The move is part of Just Eat Takeaway’s net zero target for its direct operations and will reduce its carbon emissions by up to 480 tonnes per year
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NewsCanned water brand Liquid Death makes UK debut
It currently has a nine-strong range in the US, comprising flavoured mineral waters, sparkling flavoured waters and iced teas
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NewsJohn Lewis Partnership appoints first ever cross-partnership loyalty chief
Emily Wells will lead the launch of a “new pan-partnership loyalty proposition” set to go live in 2024