All Marketing articles – Page 85
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Analysis & FeaturesInnovations in strawberries & cream, plus more products celebrating Wimbledon
Britvic’s Robinsons has ditched its sponsorship of the Wimbledon Open after 86 years, but new products are popping up left and right to celebrate the return of the iconic summer tournament
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NewsDeliveroo launches advertising platform pitched at fmcg brands
Advertising space will also be available on Deliveroo’s order tracking page
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NewsM&S Food appoints new chief commercial officer Paul Friston
As part of the M&S Food leadership team, he will report directly to new Food MD Alex Freudmann
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NewsThe Coconut Collab launches plant-based double cream
The new Double Cre&m tastes “unbelievably dairy-like”, is “wonderfully whippable” and will be served at this year’s Wimbledon Championships
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NewsYoplait launches Wildlife Big Pots in smaller pack size to 'keep prices affordable'
The brand claimed the new pack size would keep yoghurts as an ‘accessible option for families’
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Comment & OpinionWhy has time been called on long-running Robinsons sponsorship deal with Wimbledon tennis?
Media speculation on why the sponsorship deal has ended are outside the line
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Guide ToThe Grocer Guide To Protein & Functional Foods
With consumers focused on promoting mental and physical wellbeing in the wake of the pandemic, category growth for protein & functional foods looks assured, despite the cost of living crisis.
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Comment & OpinionMindset, marketing, mission: how to rethink brands for future HFSS restrictions
The HFSS changes should be viewed as an opportunity to make businesses healthier, says Chris Morley, MD, Kantar Worldpanel UK, Ireland & US
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Comment & OpinionRibena rallies hapless duo in face of awkward moments
Ribena has hit gold with a pair of ads designed to help us laugh off life’s awkward moments
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NewsTenderstem launches broccoli-infused wine
The wine is made from chardonnay from Lyme Bay Winery and infused with Tenderstem broccoli stalks
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Guide ToThe Grocer Guide To Beer & Cider
Flavour innovation and premiumisation are two of the major trends set to continue spurring the beer & cider market forwards. However, the low- & no-alcohol sector, while small, is also making its impact felt as an increasing number of suppliers join the bandwagon.
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NewsCawston Press appoints Kat Jones as marketing director
Jones’ appointment reflected the business’ ‘ambitions to grow Cawston Press into a well-known, much-loved brand in the UK’
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NewsActiph Water teams up with Marvel to launch Thor-themed bottles
Three designs – featuring three of the film’s main characters – have rolled into retailers
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NewsNo Meat Co refreshes packaging and adds new duo
The brand was acquired from Iceland last year by global plant-based consolidator the Livekindly Collective
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Comment & OpinionDon’t ignore TikTok: it’s time retailers engaged in short-form shoppable videos
Retailers have yet to integrate shoppable short-form video content into their e-commerce or in-store media estates, says Matt Lee, MD at Capture
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NewsBooths launches startup accelerator for food and drink brands
The Booths Accelerator will offer the winning company a tailored 12-month programme that will include financial funding as well as business expertise
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NewsCathedral City launches new £5m campaign with TV advert
The advert focuses on a young boy, his dad and a talking cow who uncover what makes Cathedral City cheese taste ’so consistently delicious’
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NewsAlpro launches campaign for new oat-based ‘close match to dairy milk’ range
The ‘M*lk Believe’ campaign is designed to challenge perceptions around the taste of plant-based milks
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NewsGopuff signs sponsorship deal with London’s The O2 venue
As part of the deal, the rapid grocer has a VIP suite at the venue
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NewsAldi to support future Olympic and Paralympic athletes
The discounter will provide financial support for 20 young athletes as they work towards becoming an Olympian or Paralympian