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All Marketing articles – Page 90
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NewsAldi new supplier contest to be Channel 4 reality series
‘Grow with Aldi’ will be a six-part series, with a winner from each hour-long episode awarded a contract to supply the discounter’s 950 UK stores
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NewsAd watchdog deems Lidl's Tesco price comparison ads misleading
The Advertising Standards Authority upheld a complaint from Aldi that the ads did not make sufficiently clear the claimed savings related only to the specific selection of products shown
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Comment & OpinionCan regulation catch up with the normalisation of CBD foods?
The FSA’s list of authorised CBD products marks a significant step forward in the regulation of CBD-infused foods, says Duncan Reed, partner at UK law firm TLT
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Comment & OpinionDiet Coke’s skating woman recalls lockdown emptiness
It’s not long ago that empty streets were a nightmarish part of real life
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NewsAHDB hails success of We Eat Balanced meat and dairy campaign
The £3.5m push – which is now in its second year – ran in January and February
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Comment & OpinionHFSS regulation is a challenge – but it offers fresh in-store opportunities for brands
There is a fear of the changes the new regulation brings but we cannot miss the opportunities the regulation offers, says Matt Lee, MD at Capture
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NewsDr Oetker Ristorante reformulates pizzas to make them non-HFSS
Six core flavours – Pepperoni, Speciale, Mozzarella, Funghi, Hawaii and Pollo – have undergone recipe changes
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NewsBenecol hopes to reach new consumers with plant-based range
Benecol Oat products are plant-based alternatives made of oats and enriched with plant stanols to ‘help lower cholesterol’
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Comment & OpinionIrn-Bru’s new movie duo add fun to flavour discussion
New movie parodies find space for the brand’s cheeky, slightly transgressive sense of humour
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NewsOcado to tweak Zoom rebrand after new logo draws Russian ‘Zwastika’ comparisons
Ocado says it is making a change to the icon ahead of the rebrand ‘in light of current circumstances’
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NewsBerry Gardens renews advertising partnership with Jessica Ennis-Hill
Ennis-Hill will encourage consumers to actively choose Berry Gardens’ specific varieties
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Comment & OpinionWhy sustainable and ethical brands should aim for the mainstream
While a protest attitude might be useful in conveying a core mission, it needs to be rooted in branding that appeals to a broad demographic, says Kathryn Jubrail, MD, Mother Design
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NewsGousto launches smell recovery training kits for Covid sufferers
The limited-edition boxes contain four jars of fragrance which ‘help recover a lost sense of smell when sniffed every day’
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Guide ToThe Grocer Guide to Breakfast
Health and convenience are proving key drivers for shoppers when it comes to breakfast and brunch in a newly reopened UK market. However, hybrid working and trends established during lockdown will see consumers continue to embrace at-home family and weekend socialising occasions, giving suppliers plenty of opportunity across the board.
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NewsPetits Filous adds apricot flavour to dairy-free yoghurt range
The new variant is made with an almond milk base and fortified with calcium and vitamin D
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Analysis & FeaturesWhat the Dragons’ Pantry panel is looking for from food & drink producer entrepreneurs
Taking place at the UK Food & Drink Shows in the NEC, Dragons’ Pantry gives suppliers the opportunity to make a 15-minute pitch
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Comment & OpinionHardys couples underline wine’s consistency
The tyranny of choice is a serious problem in the wine category
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NewsOcado’s Zoom delivery service gets yellow and pink brand refresh
The service will now be known as Zoom by Ocado, with the main brand colours switched from green and blue to “bright yellows and pinks”
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Comment & OpinionWhy challenger brands hoping HFSS laws will ‘level the playing field’ might be too optimistic
The fmcg giants have already shown they’re willing to make bold moves to drive sales and hold onto valuable shelf space in a post-HFSS retail environment
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NewsBirds Eye expands Chicken Shop range with new goujons
The brand claims it is meeting a rising demand for ‘fakeaways’, with Brits having 25% fewer meals out than before lockdown