All Marketing articles – Page 95
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ProfilesMy Alternative CV: CleanCo’s Connie Doak on jockeys, Bali and being red in the face
’There’s still a lot of barriers in the way in terms of how we activate in store. I think we should rip up all the rules and just start from scratch’
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InterviewsBudweiser UK boss Brian Perkins: ‘I feel very lucky that people love beer’
Budweiser’s UK boss is steering the megabrewer through a major inflection point, taking the brand ‘beyond beer’ as it steers its way through headwinds
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NewsHousehold challenger Homethings appoints first head of brand
Pete Rosier will work alongside founders Tim Keaveney and Matt Aubrey to develop the fast-growing brand’s positioning and marketing strategy
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News‘Alexa, open McCain’: audio ad urges listeners to ‘speak directly’ to brand
The ad is running on popular streaming channels including Spotify, Acast and Dax
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News
Sugro rebrands as it expands into new categories
The group has begun to focus on foodservice, catering, non-food and alcohol products alongside its traditional confectionery and impulse offering
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ProfilesMy food & drink job: Megan Stretton, commercial leadership graduate trainee, Pilgrim’s UK
‘Interviews are a two-way process – not only is the company looking to see if you will fit in well, but you can also decide if the company meets your needs’
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Comment & OpinionMorrisons still has a lot of catching up to do, but its new ads and More makeover is a good start
Morrisons is now at least at the races in terms of loyalty, and its revamped More card has an interesting point of difference
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NewsFrubes gets largest-ever marketing campaign for summer
The campaign is being backed with limited-edition packs, summer sampling, media and social support
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Comment & OpinionLynx’s goat makes the case for Africa
Strongbow’s purple creature is perhaps the most memorable ‘GOAT’ (greatest of all time) in advertising so far, but there’s room for more
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NewsMorrisons brings back ‘More Reasons to Shop’ strapline
A major TV campaign will run for the next six weeks and will reach nearly half of UK adults on day one, said Morrisons
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Comment & OpinionPressure Cooker: knives out in tangentially cooking-related psychological ordeal
It can’t be easy coming up with new twists on the cooking competition format
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NewsWolf Blass launches 0.5% abv Zero wine range
‘We recognise there is sizeable and growing demand for low & no products in the UK,’ said the brand
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Comment & OpinionHow Tesco has upped its game with Food Love Stories
The wizards at advertising agency BBH and the marketing team at Tesco have been hitting the spot again and again with their recent ads, says Jon Evans, chief customer officer at System1
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NewsAI-generated food images fool majority of UK consumers
Consumers were asked to look at photographs of prepared dishes at Eataly London, and AI-generated images of the same dishes created with DALL-E
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NewsASA to crack down on carbon offsetting claims
The watchdog will ramp up scrutiny of terms like ‘carbon neutral’ and ‘net zero’
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ReportsHow dairy snacks are tapping up the health opportunity
The likes of Babybel, Laughing Cow and Dairylea have all been launching cheese snacks and seizing on impulse space
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WhitepapersHow can brands and retailers unlock the retail media goldmine?
Forecast to grow into a nearly £100bn global market by the end of 2023, retail media is the hottest opportunity in advertising right now. So, how can UK grocery make the most of its potential?
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NewsJohn Lewis appoints new creative agency Saatchi & Saatchi
Saatchi & Saatchi will lead advertising campaigns across the entire John Lewis Partnership from summer 2023
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NewsIceland Foods hides black cards worth a ‘year’s supply of frozen chicken’ in stores
The ‘Very Important Chick’ cards are aimed at ‘its shoppers – mums’, Iceland said
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Comment & OpinionFrosty Jack’s has handy solution to brand ambassador problem
It’s tricky to market ‘cheap booze’, but Frosty Jack’s has come up with an ingenious approach