All Marketing articles – Page 100
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Comment & OpinionHow retail media can help with the marketers’ holy grail: personalisation
Most marketers believe they don’t have enough data or insights to personalise effectively, says Matt Lee of Capture
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Comment & OpinionDeliveroo’s media platform is a game-changer. Here’s why
Deliveroo’s ad proposition will offer data-rich insights, says Yara El Saadani of Wavemaker UK
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NewsFrozen food sector comes together for food waste awareness campaign
The BFFF is targeting younger generations with the nationwide PR campaign, which starts on 5 September
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WhitepapersGen Z’s top 10 food & drink brands on TikTok – and what you can learn from them
The number of food and drink brands on TikTok has skyrocketed. The app has now become Gen Z’s go-to search engine and it’s transforming the digital customer journey. So, which food and drink brands are killing it on TikTok right now? Find out more below.
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Comment & OpinionStar signing Ian Wright plays a blinder for M&S
Wrighty reaffirms his love for football, taking us through some of its traditions… including pies on the terraces
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NewsLow-calorie alcohol retailer DrinkWell secures £1m to fund expansion
The funding will allow the retailer to scale and grow its team, while investing in NPD
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NewsBear relaunches non-HFSS Alphabites cereal duo to improve taste
The cereals will roll out in new-look packaging, which would bring them ‘more in line with the rest of the Bear range’, said the brand
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NewsRapid grocer Getir promotion ‘rolling back prices to the 1990s’
The quick commerce brand says that as well as offering affordable prices, the promotion will remind customers of ‘the good old days’
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Comment & OpinionLove Island’s tiramisu moment shows its influence extends beyond fashion
After Davide Sanclimenti whipped up a tiramisu for his amour, supermarket sales of the dessert increased by 11.4%
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Comment & OpinionCanny Heinz exploits AI art trend
A canny bit of marketing from Heinz, which is capitalising on the recent trend for AI art
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NewsAsahi signs biggest ever marketing deal with Man City owner
City Football Group owns the Manchester City, Melbourne City, Yokohama F Marinos and Sichuan Jiuniu teams
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NewsSnoop Dogg enlists Treasury Wine Estates to bring Cali wine to the UK
‘I wanted to create a wine that looked and tasted like something people who don’t usually drink wine would want to try,’ said the rapper
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Analysis & FeaturesHow a London couple are putting their Heart & Soul into peanut butter
Asli Gokturk and Adem Garip were making their own peanut butter at home, before turning it into a brand during lockdown
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Comment & OpinionHow TikTok Shop could kickstart a live shopping boom for UK food brands
TikTok is already proving its influence over buying habits. Can brands capitalise on that via its dedicated shopping arm?
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NewsTikTok selling fresh food for first time in UK
As of today (1 August), TikTok users can purchase fresh food on the platform from the relevant brand’s TikTok Shop page
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Comment & OpinionBelvoir Farm smashes misconceptions with TV debut
“This is Beaver Farm,” Wait, what?
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Comment & OpinionHow wonky fruit & veg could solve the UK’s food waste problem
Dash got into hot water with Transport for London this month for our #lovewonky campaign
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NewsNestlé adds limited-edition Kit Kat Chunky Caramel
Caramel is the latest in a string of limited-edition launches from Kit Kat, which has previously launched Lotus Biscoff, Salted Caramel Popcorn and Peanut Butter versions of Chunky
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Comment & OpinionIs it realistic for food brands to slash marketing in the cost of living crisis?
It’s clear businesses have a role to play in cutting costs, but some ideas present potential long-term concerns, says Les Brookes, CEO at Oliver Wight EAME
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NewsWaitrose customer director Martin George to step down
“I’ve decided that the time is right, both personally and professionally, for me to step down,” George told fellow staff