All Marketing articles – Page 97
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Comment & OpinionHow wonky fruit & veg could solve the UK’s food waste problem
Dash got into hot water with Transport for London this month for our #lovewonky campaign
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NewsNestlé adds limited-edition Kit Kat Chunky Caramel
Caramel is the latest in a string of limited-edition launches from Kit Kat, which has previously launched Lotus Biscoff, Salted Caramel Popcorn and Peanut Butter versions of Chunky
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Comment & OpinionIs it realistic for food brands to slash marketing in the cost of living crisis?
It’s clear businesses have a role to play in cutting costs, but some ideas present potential long-term concerns, says Les Brookes, CEO at Oliver Wight EAME
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NewsWaitrose customer director Martin George to step down
“I’ve decided that the time is right, both personally and professionally, for me to step down,” George told fellow staff
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NewsDeli Kitchen recruits Stavros Flatley for outdoor lunch campaign
The campaign aims to encourage Brits to boost their mental and physical health by taking a proper break at lunchtime
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Comment & OpinionCute cartoon kids ask tough questions for Green Cuisine
Birds Eye’s Green Cuisine brand has to tread carefully with its ‘Welcome to the Plant Age’ campaign
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Comment & OpinionHow retail media networks can help revitalise brand marketing
Brand marketing is in need of a fresh approach – one more centred in data, says Matt Lee, MD at Capture
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NewsDiet Coke unveils limited-edition Kate Moss packs
Multipack cans will feature denim, leopard, lace and camouflage designs, which reflect the supermodel’s ‘favourite fashion moments over the past four decades’
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NewsSainsbury’s brings back Great Fruit & Veg Challenge
Customers who pick up the fruit & veg featured in the initiative can earn up to an additional 750 bonus Nectar points
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NewsBirds Eye’s relaunches Green Cuisine brand with ‘Welcome to the Plant Age’ campaign
The campaign uses animated characters to challenge consumers’ beliefs about plant-based diets
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NewsPilgrims Choice launches £2m campaign focused on taste
The campaign will feature five creative executions for its cheddar to demonstrate its taste, aimed at ‘foodie’ consumers
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NewsNoble Foods-owned Purely Organic brand certified as carbon neutral
Purely Organic has worked with the Carbon Trust to further strengthen its sustainability credentials
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Promotional FeaturesIn the post-HFSS store, smarter understanding of the shelf will be critical to success
When new restrictions on the display of foods as part of the HFSS regulations come into effect in October, the grocery sector will change shelf layouts. Find out how a new planogram tool can help you tackle the challenges and turn them into opportunities.
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Category ReportCould baby formula be the new tobacco? Infant & childcare category report 2022
A scathing WHO report has revived concerns about the marketing of formula milk. Will the tactics of brands prompt tougher rules?
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Comment & OpinionPatrick Stewart shows Yorkshire Tea formula is still strong
Yorkshire Tea has enlisted many a Yorkie celeb to feature in its ads. But is the joke beginning to wear thin?
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NewsFlorette appoints horticulture expert to showcase brand credentials
The collaboration will see Michael Perry, also known as Mr Plant Geek, produce exclusive content for the brand alongside sponsorship of The Plant Based Podcast
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Guide ToThe Grocer Guide To Household, Hygiene & Personal Care
Following explosive sales during the pandemic, a more normal trajectory is returning to the household, hygiene & personal care category. However, consumers have retained some of their cleanliness habits and their trust in brands is evident.
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NewsLidl rapped by ad watchdog over misleading Black Friday savings claims
The Advertising Standards Authority upheld a complaint from Aldi
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Guide ToThe Grocer Guide To Franchise & Fascia
With competition in the symbols and franchise arena as fierce as ever, leading players are choosing different strategies – from delivery to data-driven insights – to attract independent retailers to their folds.
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NewsSoda Folk reformulates root beer flavour and adds new ‘hero’ to packs
The brand has reduced the sugar content in the new formulation by 63% and has rebranded the packaging