All Marketing articles – Page 97
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Comment & OpinionMarmite’s elaborate faux documentary causes confusion
We meet parents-to-be submitting to hospital tests to see if their babies will be Marmite lovers or haters
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NewsFlorette launches £1m summer marketing campaign
The campaign includes a sponsorship of Food Network and a TV advertising campaign
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Comment & OpinionSix key takeaways from the UK Food & Drink Shows 2023
Forget year of the rabbit, this is quite clearly the year of the vape
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Category ReportHow have the HFSS rules changed yoghurts? Yoghurts category report 2023
Indulgent yoghurts and pot desserts are suffering from volume slumps. Do they have a future in the post-HFSS environment?
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NewsJust Eat to switch entire corporate fleet to electric vehicles
The move is part of Just Eat Takeaway’s net zero target for its direct operations and will reduce its carbon emissions by up to 480 tonnes per year
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NewsCanned water brand Liquid Death makes UK debut
It currently has a nine-strong range in the US, comprising flavoured mineral waters, sparkling flavoured waters and iced teas
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NewsJohn Lewis Partnership appoints first ever cross-partnership loyalty chief
Emily Wells will lead the launch of a “new pan-partnership loyalty proposition” set to go live in 2024
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NewsShaken Udder launches first TV advertising campaign
The advert for the premium milkshake brand will air during Coronation Street and I’m A Celebrity South Africa
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NewsDolmio rolls out new pack designs and recipes
The rebrand will be supported by a digital and out-of-home campaign that will reach 84% of the UK’s adult population, according to Mars
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Comment & OpinionTango joins in parody fun to gain illicit-feeling edge
Irn-Bru has set a high bar with its movie parodies. Now another purveyor of orangey drinks is getting in on the act
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NewsUnilever and Superdrug battle hygiene poverty with donation push
Unilever will donate one Dove product to the Beauty Bank for every two bought in-store and online at Superdrug
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NewsBrewDog brings back controversial ‘gold’ can competition
It comes just three months after James Watt claimed he had paid almost £500,000 in compensation to previous winners
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NewsSainsbury’s launches value campaign across Local stores
The ‘Pocket Friendly Prices’ campaign is using new signage highlight value-tier household essentials
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NewsGodminster rebrands organic cheddar range
The new branding, which includes a new logo, packaging and product names, is inspired by the landscapes and legends of Wessex
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NewsScottish government ditches booze marketing clampdown
Retail leaders had warned shops could have been crippled by plans under a consultation launched in November
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NewsEmmi brings Rachelli premium Italian desserts to UK
The brand will offer classic Italian recipes with a modern spin, said Emmi
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NewsCoca-Cola invites artists to create AI billboards
The competition follows Coca-Cola’s collaboration with a new global services alliance launched by Bain & Company and ChatGPT maker OpenAI in February
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Category ReportCan brands reverse the slump in popcorn sales?
Volume sales of branded popcorn have fallen by almost a fifth in the past year
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ProfilesMy food & drink job: Grace Thompson, assistant brand manager, Squeaky Bean
Grace’s role sees her as ’guardian of the brand’ for plant-based challenger Squeaky Bean
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Comment & OpinionMarketing: the top considerations for driving ROI
It is critical for marketers to better understand the varying factors that impact ROI, says Matt Lee, MD at Capture