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All Marketing articles – Page 97
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NewsOggs scores Tesco listing for Bites duo after Instagram stunt
The brand said Tesco was ‘playing hard to get’ and asked its fans to help it get the retailer’s attention
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NewsPortman Group rules against Fok Hing Gin for ‘offensive’ brand name
This was the first time a product’s name had been considered in terms of ‘offensive language’, said the watchdog
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Comment & OpinionHow to prevent fractured messaging and create a single ‘brand truth’
Consumers are increasingly taken aback by weird, inconsistent and confusing marketing messages from their favourite brands, says Sid McGrath of Wunderman Thompson
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Analysis & FeaturesRanked: The best and worst of food and drink Christmas ads 2021
The British public will be hoping for a bigger and better Christmas than ever to make up for last year’s washout. Have the ad makers risen to the challenge?
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NewsYeo Valley prepares £3m sustainability-themed TV ad campaign
The push ties in with a new £2m regenerative agriculture project launched last week by the yoghurt brand
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NewsPoundland launching first national TV ad campaign
Viewers will be told ‘This is your land’ in an ad starring comedian Alan Devally and highlighting Poundland’s food, clothing, toiletries and low prices
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Comment & OpinionWhy brands should heed the rise of social media live shopping
It’s clear major industry players are placing a big bet on what the future of shopping will look like, says Christina Miller, group connections director at VMLY&R
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NewsAldi premieres Christmas ad featuring cameo from ‘Marcus Radishford’
Kevin the Carrot has returned to Aldi’s seasonal ad campaign for a sixth year
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Comment & OpinionMarketing teams must have the right skills to avoid ‘greenwashing’
Communicating green credentials takes skill and collaboration, says Mark Dodds, chair of the Chartered Institute of Marketing’s Food, Drink & Agriculture Group
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Guide ToThe Grocer Guide To Frozen
With at-home consumers increasingly appreciating the versatility and convenience of frozen food, the category has come into its own of late. Yet there is still much work to do at retail level to maximise the opportunity, say suppliers.
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NewsAldi teases new Christmas ad ditching Kevin the Carrot in favour of new character
In the 20-second teaser, viewers find out how Ebanana Scrooge came to hate Christmas
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Comment & OpinionOlio’s kids sing out powerful waste message
In his 2002 documentary Bowling for Columbine, film-maker Michael Moore created a montage of US political atrocities and CIA-endorsed disasters
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NewsLidl commits to low prices forever with futuristic Christmas ad
Viewers are treated to a preview of Lidl’s new 2021 Christmas jumper, as well as what it might look like in years to come
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NewsTrip splashes ‘positive affirmations’ across UK billboards for World Kindness Day
The campaign – which features at over 1,000 UK sites – would encourage people to ‘remember that no one should feel alone’, said Trip
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NewsAsda unveils Dancing On Ice-inspired Christmas advert
It becomes the first of the big four to premiere its festive marketing campaign
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NewsJohn Lewis launches Christmas advert earlier than usual due to customer demand
JLP confirmed that a rise in online searches for Christmas products had prompted the decision to launch the ad
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Analysis & FeaturesAll the supermarket Christmas adverts 2021
2021 has been tipped as a bumper Christmas for retailers hoping families will get together in the wake of the pandemic
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NewsTom Holland and Dawn French star in M&S Food Christmas ad
M&S has also created an additional seven adverts showing Percy exploring different food products
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NewsSelfridges launches Christmas campaign with window displays and TV ad
The luxury retailer has launched the Christmas of Dreams campaign across stores in London, Birmingham and Manchester
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NewsPoundland shifts social media focus away from Twitter to Instagram
A spokesman said the shift was ‘because the mix of product is changing dramatically as Poundland changes its offer, for example a serious clothing and home offer’