All Marketing articles – Page 93
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Comment & OpinionWhy we need to rewrite the playbook on suppliers’ commercial departments
It is astonishing that commercial teams are still so traditional in their make-up, says David Sables, CEO of Sentinel Management Consultants
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NewsAlpro censured by ASA over environmental claims in almond milk advert
The plant-based giant has had a complaint against an ad claiming it was ‘good for the planet’ upheld by the regulator
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Comment & OpinionQuaker Oats’ heroic bloke enjoys warm glow
As the mornings get chillier, it’s a good time of year to advertise porridge
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NewsSurya Foods launches Laila Celebration food range ahead of Diwali
The launch will be supported by a promotional campaign, which will offer shoppers the chance to win a 24-carat gold coin every day
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Comment & OpinionFmcg businesses face urgent challenges – but they can’t neglect future planning
Industry is under immense pressure, but surviving now can’t come at the cost of future strategising, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion‘Beer for women’ is patronising, but brewers could benefit from better inclusivity
Brewers should focus on making their core brands gender inclusive and move away from traditionally male-dominated ad campaigns
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Comment & OpinionUber Eats offers real world counterpoint to Snoop’s rap
How to rival the phenomenon that is Snoop Dogg’s Just Eat advert?
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NewsOcado boosts brand value ahead of rivals throughout pandemic
Ocado s the fastest growing of all British brands in terms of brand value, along with Delivero
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NewsTwinings to ‘redefine tea’ in new campaign
Its ‘Alive in Every Drop’ campaign will focus on wellbeing, showcasing its ‘Superblends’ range
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Guide ToThe Grocer Guide To Snacking
A post-lockdown consumer focus on health & wellbeing coupled with upcoming high-fat, salt and sugar (HFSS) legislation mean snack suppliers are upping their game to create products that offer functionality and permissible indulgence, as competition in the market heats up.
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NewsUltra-fast delivery service Getir to launch first TV ad
Adverts will run during The Chase, Emmerdale, and Gordon, Gino and Fred on ITV and during Jamie Oliver: Together on Channel 4 this evening
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NewsCleanCo teams up with Demeter & Co to make US debut
Its founder and former Made in Chelsea star Spencer Matthews has partnered with newly-launched US drinks company Demeter & Co to ’build a global brand at speed’
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Promotional FeaturesBeat the competition: how characters & mascots bring profit to campaigns
Capturing and retaining consumers’ attention has never been tougher in an increasingly competitive grocery market. But making an impact is possible with a powerful, yet forgotten, solution: well-crafted characters and mascots, which can bring 7.9% more profit to a business’ campaign, says Moving Picture Company.
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Comment & OpinionHeinz maniac delivers ode to Beanz
Heinz shows us what happens when a Beanz cultist can’t get their fix
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Comment & OpinionThe CMA is in for a tough time arbitrating on the ‘Green Claims Code’
The situation for an online shopper isn’t good. While supermarkets pander to vegans and free-from shoppers, the experience for a ‘green’ shopper is universally poor
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Analysis & FeaturesGreenwashing: why the CMA is cracking down and how
The CMA has published a ‘green claims code’ intended to stop consumers being misled, and plans to launch a thorough review of compliance
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NewsFish Said Fred marks first year success with major listings and TV deal
The chilled fish brand has rolled a raft of its products into Sainsbury’s and added to its listings in other leading grocers
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NewsSC Johnson teams up with Liverpool FC to collect plastic bottles for recycling
Closed loop model will see the 500,000 plastic bottles used at Anfield each season placed by fans into specially designed bins
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Comment & OpinionHow commerce marketing can help BWS brands connect with new consumer habits
Having diversified in lockdown, BWS brands must adjust their marketing to different sales channels, says Matt Lee, MD at Capture
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Guide ToThe Grocer Guide To Alcohol
As UK consumers gradually move into the post-Covid ‘new normal’, some key trends adopted during the past 20 months will linger, including at-home cocktail-making as people gather with friends and family once more. However, an eye on improved health and wellbeing means they will be seeking out lower-calorie options and will also be hunting for exciting and flavourful innovation.