All Marketing articles – Page 93
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NewsArgos rapped by ASA over ‘misleading’ Xbox online ad
Two complainants challenged statements such as “last purchased one minute ago” and “selling fast! purchased 24 times since your last visit”
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NewsChannel 4 series ‘Aldi’s Next Big Thing’ will see British suppliers compete for Specialbuy listing
Anita Rani and Chris Bavin have been confirmed as hosts of the six-part series, airing from 20 October
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NewsNestlé relaunches split pea milk alternative Wunda
The new design emphasises the yellow split pea and Wunda’s taste and nutritional values in a crowded category
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Comment & OpinionVeggie vamp makes polite plea on behalf of Heinz
It’s Halloween month, and Heinz is promoting its ‘Tomato Blood’
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Guide ToThe Grocer Guide To Tobacco, Vaping & Accessories
As the cost of living crisis takes hold in the UK, suppliers are turning to value offers as a way to retain smokers’ interest. Meanwhile, vaping and next-gen products continue to capture increasing sales.
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Analysis & FeaturesWhich brands have done the work to be HFSS compliant, and how?
HFSS legislation has led to reformulation across a number of categories. How have they done it? And what’s the impact on consumer demand?
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Comment & OpinionWho is Tesco’s Aldi Price Match campaign benefiting most: Tesco… or Aldi?
Tesco’s repeated value benchmarking of Aldi in a cost of living crisis will be a ‘marketing case study in years to come’
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NewsSainsbury’s launches trial of Heineken branded low & no fixtures
They also feature other brands such as Lucky Saint and Gordon’s
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NewsNew ad push to bang drum for UK food and drink exporters
After criticism of recent trade deals, food businesses have been given top billing in DIT’s new ad campaign
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NewsVegetable consumption falls 7.5% in response to cost of living crisis
Vegetable sales have decreased to only 6.2% of retail basket value compared to 6.7% last year, according to new data from Veg Power
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Guide ToThe Grocer Guide To Alcohol
With at-home cocktails still popular, spirits suppliers are extending their flavour ranges, while world beers and fruity ciders are also taking centre stage, and the low & no sector just keeps on growing.
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NewsCathedral City expands lighter cheese range
The new release from the Saputo brand has 30% less fat than the brand’s standard Extra Mature Cheddar
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Analysis & FeaturesSeven key questions on the HFSS rules
As the first element of the rules officially comes into force, what is set in stone, and what remains up for debate?
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Comment & OpinionQuorn’s puppets reference M&S to play up quality
It says a lot for M&S’s ‘This is not just’ campaign that it’s still a quotable reference point
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Comment & OpinionBonfire of red tape won’t help if government makes it this difficult to plan
Erratic and chaotic government behaviour makes it monumentally difficult for businesses to plan
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NewsMorrisons rebrands full organic range in StormBrands team-up
The new branding is around the campaign “Let’s Eat Better Together” chosen in an attempt to move Morrisons organic to a more future-focussed perspective
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Comment & OpinionWhy Tesco’s TikTok checkout voice search is a sound move
When it comes to buying groceries, only 17% of Brits consider human interaction important, according to a 2018 study by Whistl
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Comment & OpinionStave off ‘greenwashing’ claims by getting brand messaging right
Brands must be true to their values, says Kurt Stuhllemmer of Hall & Partners
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NewsTesco on TikTok: shoppers invited to be new voice of the checkout
Tesco has announced a competition to find the new voice on its self service checkouts – via TikTok
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ProfilesMy food & drink job: Lauren Williams, head of brand partnerships, Gemsatwork
Lauren helps brands find their audience though workplace sampling campaigns