All Marketing articles – Page 91
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NewsAmazon launches first own label advertising campaign
Campaign features new tagline: ‘Food too, who knew?’
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Comment & OpinionThere’s no silver bullet for agriculture emissions, but there is hope
The biggest gains are not to be found in technological silver bullets but in improving efficiency through refining current methods, says Andrew Bauer, head of food and footprint for SAC Consulting
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NewsJamie Oliver and Tesco join forces for advertiser-funded programming
Oliver and Tesco will next week launch Jamie’s 5 Ingredient Meals on Channel 4, which they said was aimed at helping consumers buy less food in their weekly shops
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Comment & OpinionFarmer Merryn helps Ginsters show off Cornish veg sourcing
You can’t question Merryn’s dedication: she works as a scarecrow, ploughs by hand and employs some lo-fi technology to talk to her crops
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NewsLinda McCartney’s launches ‘best’ burger at Paris fashion show
The soya-based burger will hit the shelves of UK supermarkets in spring 2024 with a ‘mouth-watering, meaty texture’
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NewsNectar 360 to double its network of digital screens in Sainsbury’s stores
It includes plans to launch a brand new network of digital advertising screens within Sainsbury’s stores
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NewsVeg Power partners with Aardman and Shaun the Sheep to inspire children to eat more veg
The two-year agreement has involved the creation of Shaun the Sheep branded resources across Veg Power projects
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NewsWaitrose ‘committed’ to offering more ‘dine in’ food concepts
It follows the launch of a new marketing campaign to promote Waitrose’s new Japan Menyū range
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Comment & OpinionIt’s time we fully understood the impact of media investment
To improve media effectiveness, we need a greater appreciation of long-term over short-term tactics, says Florian Clemens, VP of media and analytics EMEA at Circana
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NewsWeetabix plays up ‘home-grown’ wheat credentials with packaging refresh
The cereal giant has also launched a traceability website, allowing shoppers to find out more about its farms
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NewsM&S chief Machin reacts to Asda’s ‘Taste Match’ campaign
Machin’s comments on Saturday came as Asda launched a TV ad for its new campaign
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Analysis & FeaturesOne year on: Have HFSS rules made any difference?
It’s been a year since the government brought in display restrictions on HFSS products. Now the sales data is in. So what has been the impact, and how uniform is compliance among retailers?
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ReportsWhat would Labour do differently on HFSS?
Originally, the regulations included a ban on multibuy promotions such as bogofs and TV ads for junk food before 9pm
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Comment & OpinionCinthia helps Dove battle female under-representation in video games
Think ‘Dove ad’ and you tend to think of loads of white-clad women, sharing out the compliments
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Comment & OpinionAmazon and Asda make last-ditch attempt to revive the comedy panel show
Amazon’s Quiz of 25 Years saw two celebrity teams answer questions about products that can be bought on the site
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Comment & OpinionRetail media desperately needs consistent standards
Transparency and greater measurement are key to ensuring continued growth in retail media, says Sean Crawford, MD, Threefold North America
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NewsFlora returns to being 100% plant-based with new brand look
The Upfield brand said its new and improved dairy-free recipes were now all vegan
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NewsAlpen relaunches Light cereal bars as Delight with ‘decadent’ options
The six-strong lineup includes Chocolate, Caramel & Shortbread; Raspberry Rocky Road; and Salted Caramel
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NewsMüller launches catering-focused operation to drive distribution
The dairy company said the move represented a ‘significant change’ in the way it reached professionals in the food and catering industry
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NewsSiren Craft Brew donates £10k to charity after #LuminaHour campaign
Donations were made to Make a Wish Foundation, Launchpad Reading and Lymphoma Action UK