All Marketing articles – Page 94
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NewsHalal meats brand Najma aims for top spot with NPD and rebrand
The brand will launch five new products into Asda next month. It follows a glut of NPD and a packaging redesign in recent months
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NewsSainsbury’s relaunches Habitat online and in stores after brand overhaul
Sainsbury’s also announced a new children’s furniture line as part of the wider relaunch
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Comment & OpinionTofoo Co takes a different tack with handsome cross-dresser
For those unused to cooking with it, tofu can present something of a challenge
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NewsQuorn opens pop-up takeaway in homage to London’s chicken shops
SmugNuggs in Camden will give away Quorn’s nuggets and kid-friendly Roarsomes until Saturday
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NewsMondelez sends Primal Pantry cease and desist letter over ‘Milka Lilac’ packaging
The complaint concerned Primal Pantry’s cocoa snack bar, which contains dried fruit and seeds
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NewsBritvic to move all on-the-go drinks bottles to 100% recycled plastic
It kick-started the transition with Lipton, moving its 500ml format to 100% rPET this summer
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NewsSports stars Adam Peaty and Nicola Adams sign up to Alpro’s Team PB
They join Tyrone Mings and Heather Watson for the ‘Plant-Based for Protein-Lovers’ push
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NewsOcado extends own-label range into household essentials
More than 70 essentials products have been added to the brand’s own range
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Comment & OpinionCadbury focuses on the magic of Fingers
It’s an idea seemingly so obvious you wonder why it hasn’t been done before
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Analysis & FeaturesCreative challenge: how chocolate brands can tackle the ad clampdown
New rules mean confectionery advertisers will have to work a lot harder to attract attention
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NewsGenie Drinks mounts challenge to soft drinks giants with first TV ad
The ad has launched as part of Sky’s SME Support campaign, a £1m fund that aims to help businesses recover from the effects of the pandemic
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NewsNew grocery portal Lollipop eyes real-time view of user fridges and cupboards
Sainsbury’s is the first supermarket to partner with Lollipop, with users given the ability to select delivery slots via the app’s interface
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NewsAunt Bessie’s updates recipe for its frozen roast potatoes
The change will be backed by a £2.1m extension to the brand’s advertising campaign
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NewsFree Deliveroo delivery becomes an Amazon Prime perk
All new and existing Prime members – who pay £7.99 a month or £79 a year for membership – from today will be given free access to the Deliveroo Plus subscription service
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Analysis & FeaturesRestrictions on confectionery advertising in-store, online and on TV explained
Big squeeze: HFSS to lose two thirds of store space
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Comment & OpinionFunny Fox’s impresses with long-lasting pebble stunt
A man and woman stroll along a deserted beach, when the fella decides to impress his beau with a bit of stone skimming
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NewsYakult rockets on to TV screens through £2m marketing drive
The gut health brand has launched the advertising drive to celebrate 25 years since it launched in the UK and Ireland
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NewsAHDB meat & dairy marketing campaign returns after ASA rejects complaints
Complaints by pro-vegan groups and animal welfare charities about the We Eat Balanced campaign were not upheld by the ASA in a ruling last month
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Guide ToThe Grocer Guide To Store Cupboard & World Foods
As consumers bore the brunt of Covid-19 lockdowns, their thwarted desire to travel and explore translated into purchasing a broad palette of world foods and ingredients to create more exotic and restaurant-style meals at home.This download reveals the cuisines consumers favoured during this difficult period and how ...
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NewsVocation Brewery brings ‘more personality’ with brand overhaul
The redesign was designed to reflect ‘the maturity and growing confidence of the brand’