All Marketing articles – Page 92
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Guide ToThe Grocer Guide To Soft Drinks
The sheer diversity of the soft drinks category indicates that growth is likely to continue, even amidst a cost-of-living crisis. Although health & wellbeing are now important drivers in the market, taste remains king – and suppliers need to deliver on a multitude of occasions and formats.
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NewsFrench and Saunders star in Marks & Spencer’s 2022 Christmas advert
Dawn French returns as the Christmas fairy, joined by her longtime comedy partner Jennifer Saunders as ‘Duckie’
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ProfilesMy food & drink job: Marie Schofield, product and marketing manager, Kingsland Drinks Group
Marie is a product expert in ‘bottled at source’ wine, helping it through its journey to bar shelves
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WebinarsWATCH: Which digital channels are worth the investment for fmcg?
Catch up on our omnichannel webinar where we spoke to a panel of experts on how brands can craft and optimise their digital strategy.
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NewsProper unveils human claw machine marketing stunt
The brand has taken its one weekend only activation to the streets of London
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Comment & OpinionMum makes bathtime bold with Imperial Leather
Think of Imperial Leather and the most exciting thing that springs to mind is that little sticker it puts on the soap
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Comment & OpinionOcado’s Nigella partnership: misstep or genius move?
As the cost of living crisis bites, is it wise to appoint a multimillionaire daughter of a Tory Lord, who is known for her decadent recipes?
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NewsOcado partners with Nigella Lawson on curated aisle and budget recipe range
Ingredients are chiefly “day-to-day essentials”, the resulting meals “all high on flavour and low on effort”
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Analysis & FeaturesHow Game of Thrones, Campari and TikTok created a pop culture moment
Searches for negroni sbagliato cocktails have skyrocketed in the wake of a viral TikTok meme
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ProfilesMy food & drink job: Ursula Runacres, senior marketing manager, Hip Chocolate and Love Cocoa
Ursula oversees the marketing output for two chocolate brands, from social media and trade shows to influencers and digital
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Comment & OpinionCravendale’s crooners are off-key but on target
Cravendale has an enviable history of fantastical creative adverts
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NewsWest Sussex pie maker wins first episode of Aldi’s Next Big Thing
Mud Foods has won a listing as a Specialbuy with the discounter after impressing Aldi UK buying MD Julie Ashfield
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NewsMcCoy’s axes Muchos – but looks poised to launch new Epic Eats brand
A spokeswoman for owner KP Snacks confirmed Muchos had been withdrawn to make way for additional flavours and formats
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Guide ToThe Grocer Guide To Frozen
While areas of the frozen category have seen some decline since the sales surge during Covid lockdowns, the cost-of-living crisis is once again driving consumers back indoors, re-invigorating the opportunity for frozen suppliers to again make their mark.
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ProfilesMy food & drink job: Georgina Miall, brand and content manager, Capsicana
‘As a die-hard foodie I should have realised sooner that a career with food was the perfect fit’
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Comment & OpinionTilda’s new campaign sounds about right
Rice brand Tilda has put sound front and centre of its new ad – though it’s gone a bit beyond the usual ‘cooking noises’
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Analysis & FeaturesOatly’s top four PR fails
’If you’re just depending on the emotional loyalty of your brand that’s not much fun’
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Comment & OpinionFive tips for media investment in q-commerce
Q-commerce is a rapidly changing and relatively infant market, which poses both benefits and challenges to media investment, says Matt Lee, MD at Capture
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Comment & OpinionWhy brands with meaning are even more crucial in the cost of living crisis
The simple but challenging problem for brands is how to give consumers ‘more’, says Andrew Eyles, CEO & founder of Bluemarlin
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NewsArla launches new farm assurance scheme for branded milk
Arla CARE is rolling out this month on branded Arla milks such as Cravendale, and is being supported by a £3m marketing push