All Marketing articles – Page 88
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Comment & OpinionWhy homeware is increasingly where the heart is for retailers
With money tight and home increasingly a haven for consumers, everyone from B&M to John Lewis has cottoned on
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Comment & OpinionWalkers’ in-bag camera captures crisps love
Walkers cutely addresses its recent supply problems in its new ad, which is soundtracked by Madness’ ‘It Must Be Love’
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Comment & OpinionThe ASA’s Oatly ruling shows plant-based brands better get their facts right
Whacky and well-meaning 'meta marketing' is all very well, but you can't ignore the science – as Oatly has just found out
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NewsHubbub CEO Trewin Restorick to step down from role after eight years
Campaigns under Restorick’s leadership have included community fridges, which Hubbub first piloted in 2016
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NewsOatly ‘Help Dad’ ad push banned by ASA over ‘misleading’ climate claims
Four out of five issues raised by complainants were upheld by the advertising watchdog
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NewsMonster adds zero sugar watermelon drink and launches Ultra range promotion
Ultra Watermelon offered consumers a ’delicious, refreshing energy boost with no calories and no sugar’, claimed the brand
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NewsMüller launches new ad push to promote Gut Glory yoghurt brand
The multimillion-pound campaign is aiming to add ‘excitement’ to the gut health category
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NewsPetcare startup The Pack pushes plant-based diets for dogs with London ad campaign
Splashed across phone boxes in London’s ’dog-friendly neighbourhoods’, the campaign featured ‘split messaging’ targeted at dogs and their owners, it said
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Comment & OpinionOatly takes less aggressive approach… with puppets
Oatly has had a tough time, image-wise
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NewsWalkers kicks off massive ad push as service recovers
The TV and digital push would ‘strengthen the nation’s love for the brand, whilst reminding crisp fans everywhere that simply no other brand compares’, said Walkers
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NewsLipton Ice Tea censured by ASA over ‘100% recycled’ bottle claim
A poster ad for the brand misleadingly implied the pack’s cap and label were made from rPET
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NewsMondelez rapped by ASA over ‘unsafe’ Dairylea advert
The advert, which appeared last August, received 14 complaints over concerns it would encourage children to eat food while upside down
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NewsOatly unveils major marketing push with ‘plant-based is new normal’ tagline
The campaign features oat drink-based cartoon puppets ’navigating the shift to plant-based eating’ said Oatly
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Comment & OpinionThe five factors that will shape fmcg advertising in 2022
From the crackdown on HFSS promotions to a rise in influencer marketing, 2022 has much in store for the ad landscape, says Brinsley Dresden, head of advertising law at Lewis Silkin LLP
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NewsOcado pushes affordability with new ‘Everyday Savers’ ad campaign
Retailer said the campaign “shows how Ocado can deliver customers a table full of everything they need, and for less than they’d expect”.
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NewsKids snack brand Bear revamps Yoyo range
The move would “dial up the fun, taste and health credentials of the Bear Yoyos products to better resonate with both parents and kids”, said the brand
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Comment & OpinionHeineken supplies new year cheers for non-booze drinkers
Heineken reckons its 0.0 beer has made it easier than ever to ‘cheers with no alcohol’
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NewsWeetabix to relaunch Oatibix – and battle Kellogg’s with ‘Nutty Crunch’ NPD
The longstanding Weetabix spin-off will be given a new look from February as well as a recipe reformulation and NPD
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NewsPernod Ricard revamps non-alcoholic spirits brand Ceder’s
It has also launched a marketing campaign to coincide with Dry January
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Promotional FeaturesDigital twins and the FMCG sector – what marketers need to know
FMCG marketing content is accelerating across platforms, putting pressure on those creating it to step up to the challenge. Yet technology such as digital twins could prove to be the best solution, says Moving Picture Company.