All Marketing articles – Page 88
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Comment & OpinionLove Island’s tiramisu moment shows its influence extends beyond fashion
After Davide Sanclimenti whipped up a tiramisu for his amour, supermarket sales of the dessert increased by 11.4%
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Guide ToThe Grocer Guide To Store Cupboard & World Foods
Food inflation, the cost of living crisis and hybrid working are continuing to spur consumers to retain at-home cooking habits developed during the pandemic lockdown – and their tastes are increasingly adventurous.
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Comment & OpinionCanny Heinz exploits AI art trend
A canny bit of marketing from Heinz, which is capitalising on the recent trend for AI art
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NewsAsahi signs biggest ever marketing deal with Man City owner
City Football Group owns the Manchester City, Melbourne City, Yokohama F Marinos and Sichuan Jiuniu teams
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NewsSnoop Dogg enlists Treasury Wine Estates to bring Cali wine to the UK
‘I wanted to create a wine that looked and tasted like something people who don’t usually drink wine would want to try,’ said the rapper
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Analysis & FeaturesHow a London couple are putting their Heart & Soul into peanut butter
Asli Gokturk and Adem Garip were making their own peanut butter at home, before turning it into a brand during lockdown
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Comment & OpinionHow TikTok Shop could kickstart a live shopping boom for UK food brands
TikTok is already proving its influence over buying habits. Can brands capitalise on that via its dedicated shopping arm?
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NewsTikTok selling fresh food for first time in UK
As of today (1 August), TikTok users can purchase fresh food on the platform from the relevant brand’s TikTok Shop page
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Comment & OpinionBelvoir Farm smashes misconceptions with TV debut
“This is Beaver Farm,” Wait, what?
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Comment & OpinionHow wonky fruit & veg could solve the UK’s food waste problem
Dash got into hot water with Transport for London this month for our #lovewonky campaign
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NewsNestlé adds limited-edition Kit Kat Chunky Caramel
Caramel is the latest in a string of limited-edition launches from Kit Kat, which has previously launched Lotus Biscoff, Salted Caramel Popcorn and Peanut Butter versions of Chunky
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Comment & OpinionIs it realistic for food brands to slash marketing in the cost of living crisis?
It’s clear businesses have a role to play in cutting costs, but some ideas present potential long-term concerns, says Les Brookes, CEO at Oliver Wight EAME
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NewsWaitrose customer director Martin George to step down
“I’ve decided that the time is right, both personally and professionally, for me to step down,” George told fellow staff
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NewsDeli Kitchen recruits Stavros Flatley for outdoor lunch campaign
The campaign aims to encourage Brits to boost their mental and physical health by taking a proper break at lunchtime
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Comment & OpinionCute cartoon kids ask tough questions for Green Cuisine
Birds Eye’s Green Cuisine brand has to tread carefully with its ‘Welcome to the Plant Age’ campaign
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Comment & OpinionHow retail media networks can help revitalise brand marketing
Brand marketing is in need of a fresh approach – one more centred in data, says Matt Lee, MD at Capture
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NewsDiet Coke unveils limited-edition Kate Moss packs
Multipack cans will feature denim, leopard, lace and camouflage designs, which reflect the supermodel’s ‘favourite fashion moments over the past four decades’
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NewsSainsbury’s brings back Great Fruit & Veg Challenge
Customers who pick up the fruit & veg featured in the initiative can earn up to an additional 750 bonus Nectar points
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NewsBirds Eye’s relaunches Green Cuisine brand with ‘Welcome to the Plant Age’ campaign
The campaign uses animated characters to challenge consumers’ beliefs about plant-based diets
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NewsPilgrims Choice launches £2m campaign focused on taste
The campaign will feature five creative executions for its cheddar to demonstrate its taste, aimed at ‘foodie’ consumers