All Marketing articles – Page 88
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Comment & OpinionWhy we need emotional brand strategies for an emotional crisis
Several key strategies will help brands offer positive emotions in the cost of living squeeze, says Leigh Caldwell, founder at Irrational Agency
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NewsThe Real Milkshake Co secures Tesco and Asda listings amid rebrand
The dairy drinks brand will be in Tesco stores from early April and Asda stores later this year
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Comment & OpinionStagnation, innovation and Britain’s Biggest Brands
Inflationary pressures have led to many businesses maintaining, rather than growing, their portfolios
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Analysis & FeaturesWhat you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
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RankingsHow to justify marketing spend during an inflation spike
Though UK ad spend started strong in 2022, growth began to slow in the second quarter
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Comment & OpinionIrn-Bru takes it to the wire with latest film parody
Irn-Bru’s movie-inspired ads keep coming. This one takes us into thriller territory
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ProfilesMy Alternative CV: Empire Bespoke Foods’ Matthew Moyes on pickles, Beirut and Come On Eileen
’My worst job interview? It was on par with Spud Murphy (Trainspotting fans will know what I mean)’
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NewsMilk & More appoints chief customer officer to boost e-commerce team
Neil Borer will be tasked with driving brand awareness of the Müller-owned doorstep delivery service
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ReportsCan keto snacks defy the HFSS regulations?
Keto snack bars typically contain next to no carbs or sugar but around 25% fat
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ProfilesMy food & drink job: Lejla Damon, shopper marketing brand manager, Kellogg’s
‘Working with brands which were in my household growing up as a child has been an amazing experience’
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NewsItsu launches ‘game-changing’ frozen sweet bao buns
Two vegan variants – Chocolate and Salted Caramel – have rolled out to Tesco stores
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NewsWaitrose plans to play up supplier relationships with social media push
Waitrose has sought to emphasise its sourcing credentials in response to the cost of living crisis
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Comment & OpinionHow to get ahead of the curve on e-commerce campaigns
Grocery e-commerce is not without its challenges, but the channel brings several opportunities, says Matt Lee, MD at Capture
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NewsBelazu unveils Mediterranean-inspired makeover for ingredients and condiments
Its labels’ have been given a sleeker, contemporary look with stylish typography and more white space
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ProfilesMy Alternative CV: Froneri UK’s Brunhilde van Antwerp on rum and raisin, Harry Potter and scams
‘When I was 12 I bought a Hanson CD for my birthday. I couldn’t resist the blonde locks of the Hanson brothers’
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Category ReportHow high-end coffees are defying cost of living fears: dairy drinks category report 2023
The likes of Starbucks, Costa and Jimmy’s are so far holding up against cheaper rivals. How is that shifting as finances tighten?
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Comment & OpinionHow gen Z is challenging conventional marketing wisdom
Understanding the right way to connect with gen Z is fundamental for brands to create meaningful experiences, says Lizzie Nolan, chief transformation officer at Havas Media Group UK
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NewsPeroni launches ‘lighter’ Capri lager to lure younger shoppers
The launch will be supported by a £3m campaign through summer
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Comment & OpinionTesco adds Smile-style horror to Clubcard Prices campaign
The ad is vaguely traumatic – and completely arresting
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Comment & OpinionBig tobacco, not ElfBar, will be the real winner from disposable vapes
Big tobacco may have breathed a sigh of relief this year when ElfBar got its fingers burned in a large-scale product recall