All Marketing articles – Page 87
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Comment & OpinionHow to offer food inspiration amid cost of living concerns
Instead of putting marketing activity on hold, brands and retailers have an opportunity to show up and present solutions, says Ali Holt, head of CPG at Pinterest
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NewsSainsbury’s Nectar360 launches new digital trading platform
Nectar360’s clients have access to personalised shopper insight data gathered via Sainsbury’s loyalty scheme
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Comment & OpinionSupermarkets are making a mockery of sourdough bread
The government has a perfect opportunity to tighten the definition of sourdough, says Joanna Blythman, food journalist and author of Swallow This
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NewsThe Collective launches new packaging in major brand refresh
The updated packaging will be implemented across the Gourmet, Dairy-free Gourmet and Natural ranges
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Comment & OpinionSkinny Lager keeps it simple with awareness-raiser
‘Skinny’ is a loaded word in this world of body positivity and social media backlashes
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Comment & OpinionQuorn deserves praise for making good on UniQuorns Badger blunder
Quorn and its agency made a daft mistake – but they acknowledged it quickly and put it right
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NewsQuorn pays animator who accused it of ripping off viral ‘Badger’ song
The meat-free brand launched its UniQuorn vegan unicorn-shaped nuggets on Tuesday with a social media campaign across Twitter and Facebook
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Guide ToThe Grocer Guide To Christmas
Despite the UK’s cost-of-living crisis and HFSS helping to spoil the in-store parade, consumers always find ways to indulge and celebrate at Christmas, even on a restricted budget.
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Comment & OpinionFive tips for food and drink brands adapting to HFSS rules
HFSS restrictions are an opportunity to forge better relationships with your brand, says CCW managing director James McVitie
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Comment & OpinionPerkier’s oddballs do good so we don’t have to
For consumers concerned with doing good, the healthy snack bar brand has a solid concept
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NewsBear adds non-HFSS oats and fruit snack bar duo
‘Our consumer research has been very positive, with four out of five people saying they would buy the product,’ said Bear
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Comment & OpinionHow retail media can help with the marketers’ holy grail: personalisation
Most marketers believe they don’t have enough data or insights to personalise effectively, says Matt Lee of Capture
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Comment & OpinionDeliveroo’s media platform is a game-changer. Here’s why
Deliveroo’s ad proposition will offer data-rich insights, says Yara El Saadani of Wavemaker UK
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NewsFrozen food sector comes together for food waste awareness campaign
The BFFF is targeting younger generations with the nationwide PR campaign, which starts on 5 September
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WhitepapersGen Z’s top 10 food & drink brands on TikTok – and what you can learn from them
The number of food and drink brands on TikTok has skyrocketed. The app has now become Gen Z’s go-to search engine and it’s transforming the digital customer journey. So, which food and drink brands are killing it on TikTok right now? Find out more below.
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Comment & OpinionStar signing Ian Wright plays a blinder for M&S
Wrighty reaffirms his love for football, taking us through some of its traditions… including pies on the terraces
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NewsLow-calorie alcohol retailer DrinkWell secures £1m to fund expansion
The funding will allow the retailer to scale and grow its team, while investing in NPD
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NewsBear relaunches non-HFSS Alphabites cereal duo to improve taste
The cereals will roll out in new-look packaging, which would bring them ‘more in line with the rest of the Bear range’, said the brand
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NewsRapid grocer Getir promotion ‘rolling back prices to the 1990s’
The quick commerce brand says that as well as offering affordable prices, the promotion will remind customers of ‘the good old days’