All Marketing articles – Page 87
-
NewsJohn West becomes official ‘protein partner’ of ParalympicsGB
The four-year partnership will cover the Paris 2024 Summer Paralympics and the Milan 2026 Winter Paralympics
-
NewsVeganuary continues to boom as latest year breaks sign-up records
Celebrities have continued to be involved in the campaign, with Peter Andre and Diane Morgan, aka Philomena Cunk, among others involved this year
-
NewsJubel teases BrewDog with ‘LooDog’ campaign at Twickenham
The fruity lager brand encouraged punters to throw BrewDog’s Black Heart stout down a loo in exchange for a cold can of Jubel
-
NewsBritvic hires Munnawar Chishty as GB marketing director
Chishty has spent the past four years heading up Walgreen Boots Alliance’s global portfolio of beauty brands
-
NewsBabycare startup Pura unveils Asda shelf signage made from recycled nappies
An estimated 7,220 used nappies were recycled to make the signage
-
Whitepapers5 ways to use product sampling to drive content on TikTok
Discover how sampling can supercharge your content, build awareness, and drive impact for your brand.
-
Comment & OpinionMaya Rudolph steps in for M&M’s rested ‘spokescandies’
A year ago we reported on M&M’s move to make its choc characters ‘more relevant’
-
Comment & OpinionUncensored CMO: provocative advertising guru Bob Hoffman shoots from the hip
Once a ‘slightly ridiculous’ sector, advertising has ‘become dangerous’, according to Hoffman
-
NewsSourdough gets first-ever code of practice from bakers’ association
The ABIM document sets out suggested definitions for the labelling and marketing of sourdough bread products
-
Comment & OpinionHow brands can shape the sustainable revolution in grocery
Brands, manufacturers and retailers will need to commit to genuine sustainable business models over the next five to 10 years, says Rachel White, MD UK&I at NielsenIQ
-
NewsPrime drink lookalike disposable vapes hit convenience store shelves
It is understood the products are made in China and distributed from locations in Manchester and London
-
ProfilesMy food & drink job: Sasha Holt, head of marketing, Nc’nean
Sasha talks about her London-based role as head of marketing for a female founded whisky distillery on the west coast of Scotland
-
Comment & OpinionTimes are tough, but brands must avoid short-term thinking
There are huge dangers in judging success over the short term and assuming it will apply to the long term, says Nick Woods, strategy & creative director at Sunny Side Up
-
Comment & OpinionReese’s pervy shoe spot feels strangely British
Establishing a sense of humour is a great way to make a brand feel familiar
-
NewsCMA to crack down on food and drink greenwashing claims
The watchdog said it would “examine the accuracy of ‘green’ claims made about household essentials” such as food, toothpaste and laundry detergent
-
NewsEllers Farm Distillery hires Jamie Munro as marketing manager
Munro will focus on developing brand positioning for the distillery in the UK and overseas
-
Comment & OpinionGaming and Gaga: how brands can target gen Z
Winning the palettes of our future generation should be part of every grocer’s strategy, says Kathy Lee, consumer retail industry manager at Google
-
Comment & OpinionWhat UK marketers can learn from US water brand Liquid Death
The brand’s irreverent marketing has seen a huge response from shoppers, says Sunil Bajaj, writer and analyst at Contagious
-
Comment & OpinionEdgar Wright’s effort for McDonald’s raises eyebrows
This ad is distinctively the work of Wright, whose choreographic and editing skills are his strongest suits
-
NewsGen Z marketing conference programme unveiled by The Grocer
Taking place on Tuesday 14 March at Kings Place in London, the event will explore everything the industry needs to know about how to win with gen Z in grocery