All Marketing articles – Page 86
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WebinarsWATCH: How can fmcg market responsibly in a cost-of-living crisis?
Catch up on our webinar exploring how brands and retailers can strike the right chord with their marketing strategies and remain responsible during a cost-of-living crisis.
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Comment & OpinionBen Stiller and Steve Martin help Pepsi provide top Super Bowl spot
In two ads, Stiller and Martin respectively explain that their jobs, as actors, are to make us believe what we see is real
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News7up unveils first major brand refresh in seven years
The ‘vibrant’ new look will roll out next month, supported by a multichannel campaign
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Comment & OpinionHuel case shows ASA is on the lookout for ‘cost-washing’
Claims around cost need to be as specific as those relating to health and environment
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NewsNutritional drinks brand Exalt partners with Tottenham Hotspur
Exalt makes around half of its sales through its own website, with 30% of that revenue coming via customer subscriptions
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Comment & OpinionCapitalise on commerce media by uniting marketing teams and budgets
To fully embrace this way of working, brands and retailers need to be open to more collaboration, says Matt Lee, MD at Capture
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NewsRoberts rebrands bakery range to highlight Cheshire provenance
It has unveiled a new logo featuring the bakery’s distinctive cooling towers, alongside a new ‘Raised in Cheshire’ strapline
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NewsRapid grocer Zapp strategy chief launches comms business for scale-ups
Ex-TechCrunch journalist and Zapp’s SVP of strategy, Steve O’Hear, has co-founded O’Hear & Co (OHC) with Rachael Brown
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NewsThe Deli Society adds AI to match shoppers with products
Consumers complete a ‘palate quiz’ to help the website match them with food and drink they will enjoy
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Comment & OpinionThe internet reacts to the loss of Lilt
Let’s be honest, Coke doesn’t give its stellar performers the boot: a lot of people had virtually forgotten Lilt existed
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NewsRSPCA Assured launches campaign to promote hen welfare this Pancake Day
The campaign is part of the organisation’s bid to back RSPCA Assured egg producers during bird flu restrictions
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NewsGü adds cocktail-inspired Mixology desserts trio
Billed as Gü’s ‘most grown-up range to date’, the desserts are part of an ‘ambitious’ NPD pipeline for 2023
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Comment & OpinionWhy the drink formerly known as Lilt could thrive in the Fanta stable
The ‘totally tropical’ drink will benefit from the marketing prowess that has established Fanta as the unofficial drink of Halloween
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NewsLilt axed by Coca-Cola after nearly 50 years
The ‘totally tropical taste’ will be relaunched as Fanta Pineapple & Grapefruit
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Analysis & FeaturesFive brands that made the ASA’s list of greenwashing shame
The crackdown is on, with everyone from watchdogs to financial investors placing the claims of food companies in their crosshairs
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Analysis & FeaturesThe big food & drink greenwashing crackdown
Now sustainability is a big priority for shoppers, eco-claims are everywhere. Yet so too are accusations of greenwashing. So the crackdown is on, with everyone from watchdogs to financial investors placing the claims of food companies in their crosshairs
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Comment & OpinionGü takes us on a smooth jazz deep dive
What better way to communicate indulgence in a dessert than by immersing your audience in it?
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NewsJohn West appoints Vikki Babb as new international marketing director
Babb, who has worked at the company since 2020, will take on overall responsibility for John West’s marketing
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NewsHolland & Barrett trains store staff as gut health advisors
The health and wellness retailer will also offer customers free one-to-one consultations through a newly created online hub
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NewsJohn Lewis starts hunt for new creative agency for first time in 14 years
Both accounts under review are currently held by the agency Adam&EveDDB