All Marketing articles – Page 81
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NewsUK & Ireland Mushrooms Producers launch ‘magic’ major marketing campaign
The ’There’s more magic with mushrooms’ campaign will launch on 11 June
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NewsPlant-based brand This to advertise crowdfunding campaign in UK chicken shops
The unorthodox campaign will target “a mainstream, meat-loving audience” with window and in-store ads
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NewsTesco rapped for ‘misleading’ vegan burger environmental claims
The watchdog found Tesco had failed to back up its claims that switching to Plant Chef burgers would ’positively affect the environment’
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NewsMcCain announces RuPaul’s Drag Race star Baga Chipz as new creative director
The self-proclaimed Queen of Chips will oversee all creative outputs of the McCain business, starting with midweek meals
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Comment & OpinionKaty Perry picks up where Snoop Dogg left off for Just Eat
Just Eat’s tie-up with Snoop Dogg for its ‘Did Somebody Say’ push was one of Adland’s most successful recent forays into musical advertising
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Guide ToThe Grocer Guide To Tobacco, Vaping & Accessories
Category suppliers are increasingly focused on developing alternatives to traditional tobacco that closely replicate the latter’s experience. But the sheer diversity in the market requires a more consultative approach from retailers, they say.
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NewsAsda to open affordable ‘Salt Bae’ inspired steak restaurant to show meat quality
Fifty diners will win the chance to eat at the Shoreditch pop-up restaurant and dine on Asda meat
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NewsGin brand designed specifically for shots signs ‘six-figure’ distribution deal
The 37.5% abv cherry blossom-flavoured gin, which is inspired by sweets, is intended to be served as a chilled shot
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NewsM&S joins forces with national football teams for healthy eating campaign
The ‘Eat Well, Play Well’ campaign, which is set to promote positive healthy eating messages for children and adults
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Analysis & FeaturesHow food & drink brands are celebrating the Queen’s Platinum Jubilee in 2022
As patriotic Brits gear up for next month’s Jubilee festivities, brands are helping them to celebrate with new products, recipes, rebrands and more
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NewsJohn West expands On The Go range with pasta and rice variants
The new On The Go Tuna Pots are available in four variants and will go on sale in July
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Comment & OpinionWeetabix’s wolf spells bad news for little pigs
Having treated us to a piratical adventure for its Oatibix brand last month, Weetabix is back on our screens with another kid-friendly concept
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NewsEmmi Caffè Latte iced coffee announces Love Island partnership
The brand collaboration will kick off with a new TV ad and an exclusive on-pack competition to win two pairs of tickets to the live final Love Island party
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NewsBrands should do more explaining of price rises, research suggests
More than half of consumers surveyed said they would be loyal to brands in return for transparency over price rises
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NewsPeter Andre partners with Beyond Meat to share advice on plant-based BBQs
The campaign will feature Peter Andre and a team of experts giving top tips on how to make the most of the Beyond Meat plant-based range
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Comment & OpinionWhere should brands focus their marketing spend as inflation bites?
With consumer confidence teetering, investment and spending habits will inevitably change too, says Matt Lee, MD at Capture
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NewsZapp looks to bring in former Jiffy customers with special offer deal
Move comes as It is understood Zapp’s dark store count has reduced to 11, from a peak of more than 24
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NewsCamden Town Brewery drops ‘never pasteurised’ promise amid supply complaints
The brand has launched a limited amount of a pasteurised Hells lager, called Flipping Hells, into the on-trade
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NewsBiotiful Gut Health becomes official partner of British Gymnastics
The yoghurt supplier has rebranded to emphasise its gut health credentials and announced a three-year partnership with British Gymnastics
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NewsDel Monte announces partnership with UK men’s tennis number one Cameron Norrie
Norrie will participate in a series of promotional activities including national consumer media interviews and a social media campaign