All Marketing articles – Page 84
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Comment & OpinionBig Vape: the Rise and Fall of Juul is a cautionary tale for UK
None of the lessons from the US appear to have been learned either by the government or the industry
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Comment & OpinionChristina Aguilera and Latto pick up the torch for Just Eat
Just Eat has developed a long-running, instantly recognisable calling card
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NewsWensleydale Creamery launches major rebrand to attract young consumers
The Yorkshire Dales-based cheesemaker has redesigned packaging for three of its lines
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NewsPublic health experts call for B Corp to introduce nutritional criteria
They claim a B Corp certification can be a ‘health halo’ for babyfood brands, misleading parents
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Analysis & FeaturesWhy brands are adding AI to their NPD mix
Brands are using artificial intelligence to react more quickly to consumer trends, formulate products, and even analyse what taste testers really think
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InterviewsHow Meghan Farren is hatching a plan to grow KFC
Meghan Farren has taken on a number of big challenges in her time at KFC, and is now helping thousands of younger people start their careers
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NewsCo-op partners with LiveRamp to boost retail media offering
The society said brands using Co-op retail media would be able to “reduce their media waste
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NewsPrinces launches £2m ‘Fish for Greatness’ tuna campaign
The campaign is designed to showcase the taste, nutritional benefits and responsible sourcing credentials of its tuna products
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NewsHome-cooked meal marketplace Cook My Grub changes name in rebrand
‘We want to establish ourselves as leader for world cuisines,’ the company says
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Category ReportThe dragon’s dram: Welsh food and drink category report 2023
Whisky distillers are helping to drive a Welsh food and drink sector increasingly associated with provenance and quality
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NewsThis launches its first TV campaign starring food critic Grace Dent
The plant-based brand’s advert will air from today on ITV and ITVX, and shows Dent taking part in a pork sausage taste test
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NewsOatly calls for climate labelling on all food and drink sold in UK
The campaign comes as new research has revealed 62% of the public are in favour of the introduction of carbon labelling on food and drink products
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NewsLiquid Death water ‘open to UK sourcing’ in the future
CEO Mike Cessario told The Grocer that in-market sourcing was part of Liquid Death’s ’long-term vision’
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Analysis & FeaturesThe US food and drink brands who want to recruit you!
Prime, Liquid Death, Feastables… a range of viral US brands have hit UK shelves to huge fanfare. So what’s driving their success, and what can other brands do to appeal to Brits?
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NewsLe Rustique launches its first raclette product in the UK
The Savencia Fromage brand’s latest offering is made from mountain milk, with an eight-week ripening period on spruce boards
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Analysis & FeaturesHow are loyalty schemes shaking up the price wars in grocery?
Which? thinks value linked only to loyalty cards is dodgy. Is that fair?
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Analysis & FeaturesCan regenerative agriculture make business sense?
Fmcg giants are betting big on regenerative farming to boost sustainability and win over consumers. But the definition is vague. Will the concept hold up, or is it just fertile breeding ground for greenwashing?
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Comment & OpinionWhy greenhushing is an insidious threat to progress
Greenhushing happens when fearful brands retreat to the safe confines of silence, says Jessi Baker, founder & CEO of Provenance
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NewsAmazon launches first own label advertising campaign
Campaign features new tagline: ‘Food too, who knew?’
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Comment & OpinionThere’s no silver bullet for agriculture emissions, but there is hope
The biggest gains are not to be found in technological silver bullets but in improving efficiency through refining current methods, says Andrew Bauer, head of food and footprint for SAC Consulting