All Marketing articles – Page 84
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Analysis & FeaturesWhat does Fifa’s winter World Cup mean for food and drink’s summer of sport?
This year, the World Cup is moving to December. Will other summer sporting events take centre stage? And how will food and drink deal with the pressures of a World Cup at Christmas?
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NewsKP rapped by ASA over age targeting in The Hundred cricket tournament ads
Two ads out of a selection from the snacking giant fell foul of the watchdog
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NewsFirst Milk launches Golden Hooves on-farm vending machine brand
The new brand aims to represent the role livestock plays in improving for soil health, building organic matter and sequestering carbon
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NewsRapid grocer Zapp launches advertising platform for supplier brands
Zapp Media Services will also work with brands on product trials and Zapp-first exclusive product launches
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NewsGorillas taps first year of UK sales data for major advertising campaign
The ‘Whatever London Wants’ campaign encompasses out-of-home billboards, TV and radio ads, posters, projections and murals
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Analysis & FeaturesThe towns taking junk food bans into their own hands
Following the success of TfL’s junk food ad ban, over 80 local councils plan to follow suit. Could chocolate and cheeseburgers soon disappear from billboards forever?
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NewsFlora unveils new TV ad pushing plant-based and ‘100% natural’ credentials
It is the brand’s first appearance on TV screens since 2019
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NewsBoka goes vegan and rebrands to highlight green nutritional labels ahead of HFSS
The new packaging would allow consumers to quickly identify Boka’s nutritional health benefits ahead of the HFSS clampdowns, it said
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Comment & OpinionJoe Wilkinson helps make Paws.com pet push memorable
Paws.com prides itself on offering pet owners the opportunity to personalise the food they give their furry friends
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NewsMarks & Spencer to launch new Food magazine
The new 72-page Food mag will feature recipes, celebrity interviews and expert tips
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NewsAldi new supplier contest to be Channel 4 reality series
‘Grow with Aldi’ will be a six-part series, with a winner from each hour-long episode awarded a contract to supply the discounter’s 950 UK stores
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NewsAd watchdog deems Lidl's Tesco price comparison ads misleading
The Advertising Standards Authority upheld a complaint from Aldi that the ads did not make sufficiently clear the claimed savings related only to the specific selection of products shown
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Comment & OpinionCan regulation catch up with the normalisation of CBD foods?
The FSA’s list of authorised CBD products marks a significant step forward in the regulation of CBD-infused foods, says Duncan Reed, partner at UK law firm TLT
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Comment & OpinionDiet Coke’s skating woman recalls lockdown emptiness
It’s not long ago that empty streets were a nightmarish part of real life
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NewsAHDB hails success of We Eat Balanced meat and dairy campaign
The £3.5m push – which is now in its second year – ran in January and February
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Comment & OpinionHFSS regulation is a challenge – but it offers fresh in-store opportunities for brands
There is a fear of the changes the new regulation brings but we cannot miss the opportunities the regulation offers, says Matt Lee, MD at Capture
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NewsDr Oetker Ristorante reformulates pizzas to make them non-HFSS
Six core flavours – Pepperoni, Speciale, Mozzarella, Funghi, Hawaii and Pollo – have undergone recipe changes
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NewsBenecol hopes to reach new consumers with plant-based range
Benecol Oat products are plant-based alternatives made of oats and enriched with plant stanols to ‘help lower cholesterol’
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Comment & OpinionIrn-Bru’s new movie duo add fun to flavour discussion
New movie parodies find space for the brand’s cheeky, slightly transgressive sense of humour
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NewsOcado to tweak Zoom rebrand after new logo draws Russian ‘Zwastika’ comparisons
Ocado says it is making a change to the icon ahead of the rebrand ‘in light of current circumstances’