All Marketing articles – Page 84
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NewsFrubes gets largest-ever marketing campaign for summer
The campaign is being backed with limited-edition packs, summer sampling, media and social support
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Comment & OpinionLynx’s goat makes the case for Africa
Strongbow’s purple creature is perhaps the most memorable ‘GOAT’ (greatest of all time) in advertising so far, but there’s room for more
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NewsMorrisons brings back ‘More Reasons to Shop’ strapline
A major TV campaign will run for the next six weeks and will reach nearly half of UK adults on day one, said Morrisons
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Comment & OpinionPressure Cooker: knives out in tangentially cooking-related psychological ordeal
It can’t be easy coming up with new twists on the cooking competition format
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NewsWolf Blass launches 0.5% abv Zero wine range
‘We recognise there is sizeable and growing demand for low & no products in the UK,’ said the brand
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Comment & OpinionHow Tesco has upped its game with Food Love Stories
The wizards at advertising agency BBH and the marketing team at Tesco have been hitting the spot again and again with their recent ads, says Jon Evans, chief customer officer at System1
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NewsAI-generated food images fool majority of UK consumers
Consumers were asked to look at photographs of prepared dishes at Eataly London, and AI-generated images of the same dishes created with DALL-E
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NewsASA to crack down on carbon offsetting claims
The watchdog will ramp up scrutiny of terms like ‘carbon neutral’ and ‘net zero’
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ReportsHow dairy snacks are tapping up the health opportunity
The likes of Babybel, Laughing Cow and Dairylea have all been launching cheese snacks and seizing on impulse space
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WhitepapersHow can brands and retailers unlock the retail media goldmine?
Forecast to grow into a nearly £100bn global market by the end of 2023, retail media is the hottest opportunity in advertising right now. So, how can UK grocery make the most of its potential?
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NewsJohn Lewis appoints new creative agency Saatchi & Saatchi
Saatchi & Saatchi will lead advertising campaigns across the entire John Lewis Partnership from summer 2023
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NewsIceland Foods hides black cards worth a ‘year’s supply of frozen chicken’ in stores
The ‘Very Important Chick’ cards are aimed at ‘its shoppers – mums’, Iceland said
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Comment & OpinionFrosty Jack’s has handy solution to brand ambassador problem
It’s tricky to market ‘cheap booze’, but Frosty Jack’s has come up with an ingenious approach
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Comment & OpinionMad Women: talking heads doc looks at advertising’s sexist history
Shockingly sexist jingles were common in the era before women actually got involved in admaking
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NewsDTC meat box provider Field & Flower launches rebrand
The rebrand built on founding principles with clearer messaging to help more people support free-range farmers, the brand said
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NewsLeon co-founder John Vincent moves into influencer marketing
‘I think it could be quite a lot of fun,’ Vincent told The Grocer
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NewsHeinz launches points-based loyalty scheme on DTC site
The scheme sees 10 ‘Beanz Pointz’ earned for every pound spent purchasing products from Heinz’s DTC site
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Analysis & FeaturesHow European retailer Picnic is breaking own-label packaging rules
Picnic’s artsy own-label range forgoes a sense of corporate identity and prioritises delighting shoppers
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NewsComfort reformulates fabric conditioners to improve fragrance
The conditioners are being sold in 100% post-consumer recycled plastic bottles featuring updated designs
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NewsElfBar pulls all TikTok marketing after breaching ad rules
Imperial Tobacco raised complaint with Advertising Standards Authority over vape brand’s day-in-the-life ad