All Marketing articles – Page 79
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Comment & OpinionBrands need bold, creative campaigns to target ‘conscious consumers’
Acquiring these customers requires a strategic approach with tailored messaging and well-placed advertising, says Kathy Lee, consumer retail industry manager at Google
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NewsThe Jolly Hog unveils first rebrand and OOH advertising
The Bristol-based business has updated its branding to promote its high-welfare and product quality credentials
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ProfilesMy food & drink job: Eloise Bristow, head of marketing, Moving Mountains
’Fmcg isn’t a glamorous industry. One day I could be flipping burgers at a festival, the next staring at spreadsheets’
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Comment & OpinionA clampdown on alt-meat and dairy words would be silly and wrong-headed
Faux names are important in flagging usage, while some meat and dairy brands are playing in plant-based anyway
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Comment & OpinionMorrisons grannies usher in return of ‘More Reasons’ strapline
Morrisons has brought back its no-brainer brand name pun
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Comment & OpinionDo you understand your ‘shopper’? Let’s take a closer look
Let’s take a closer look at ‘the shopper’ and then score your understanding once more
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NewsCopella revamps packaging in bid to lure younger shoppers
The redesign forms part of a wider repositioning strategy to ‘maintain Copella’s share of growth by getting more and more people to love the brand’
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NewsWhite Claw preps for expansion with UK trademark applications
The US hard seltzer maker has applied to register three names with the Intellectual Property Office
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NewsMornflake focuses on sustainability with Mighty Oats relaunch
The oats now follow a ’rigorous lifecycle mapping process’ including carbon neutral milling, zero production waste, and 100% recyclable packaging
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ProfilesMy Alternative CV: CleanCo’s Connie Doak on jockeys, Bali and being red in the face
’There’s still a lot of barriers in the way in terms of how we activate in store. I think we should rip up all the rules and just start from scratch’
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InterviewsBudweiser UK boss Brian Perkins: ‘I feel very lucky that people love beer’
Budweiser’s UK boss is steering the megabrewer through a major inflection point, taking the brand ‘beyond beer’ as it steers its way through headwinds
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NewsHousehold challenger Homethings appoints first head of brand
Pete Rosier will work alongside founders Tim Keaveney and Matt Aubrey to develop the fast-growing brand’s positioning and marketing strategy
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News‘Alexa, open McCain’: audio ad urges listeners to ‘speak directly’ to brand
The ad is running on popular streaming channels including Spotify, Acast and Dax
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News
Sugro rebrands as it expands into new categories
The group has begun to focus on foodservice, catering, non-food and alcohol products alongside its traditional confectionery and impulse offering
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ProfilesMy food & drink job: Megan Stretton, commercial leadership graduate trainee, Pilgrim’s UK
‘Interviews are a two-way process – not only is the company looking to see if you will fit in well, but you can also decide if the company meets your needs’
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Comment & OpinionMorrisons still has a lot of catching up to do, but its new ads and More makeover is a good start
Morrisons is now at least at the races in terms of loyalty, and its revamped More card has an interesting point of difference
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NewsFrubes gets largest-ever marketing campaign for summer
The campaign is being backed with limited-edition packs, summer sampling, media and social support
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Comment & OpinionLynx’s goat makes the case for Africa
Strongbow’s purple creature is perhaps the most memorable ‘GOAT’ (greatest of all time) in advertising so far, but there’s room for more
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NewsMorrisons brings back ‘More Reasons to Shop’ strapline
A major TV campaign will run for the next six weeks and will reach nearly half of UK adults on day one, said Morrisons
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Comment & OpinionPressure Cooker: knives out in tangentially cooking-related psychological ordeal
It can’t be easy coming up with new twists on the cooking competition format