All Marketing articles – Page 96
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Comment & OpinionMad Women: talking heads doc looks at advertising’s sexist history
Shockingly sexist jingles were common in the era before women actually got involved in admaking
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NewsDTC meat box provider Field & Flower launches rebrand
The rebrand built on founding principles with clearer messaging to help more people support free-range farmers, the brand said
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NewsLeon co-founder John Vincent moves into influencer marketing
‘I think it could be quite a lot of fun,’ Vincent told The Grocer
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NewsHeinz launches points-based loyalty scheme on DTC site
The scheme sees 10 ‘Beanz Pointz’ earned for every pound spent purchasing products from Heinz’s DTC site
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Analysis & FeaturesHow European retailer Picnic is breaking own-label packaging rules
Picnic’s artsy own-label range forgoes a sense of corporate identity and prioritises delighting shoppers
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NewsComfort reformulates fabric conditioners to improve fragrance
The conditioners are being sold in 100% post-consumer recycled plastic bottles featuring updated designs
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NewsElfBar pulls all TikTok marketing after breaching ad rules
Imperial Tobacco raised complaint with Advertising Standards Authority over vape brand’s day-in-the-life ad
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NewsBrewDog invests £7m in overhauling spirit brands
BrewDog’s now 11-strong spirits portfolio includes the redesigned LoneWolf gin brand, and new vodka and rum brands
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NewsM&S launches new TV ad campaign with celebrity chef Tom Kerridge
Kerridge will visit six of the ‘M&S Select’ farms used by the retailer to source fresh produce
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ReportsHow the fizz went out of totally tropical Lilt
The pineapple & grapefruit pop was canned in February after nearly 50 years on sale
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Category ReportWhy soft drinks brands are reaching for the stars: category report 2023
Coca-Cola has bet on limited editions in the past year, and it’s not alone. So why are soft drinks brands taking so many moonshots?
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Comment & OpinionMarketers don’t need a coronation to push seasonal sales
Inspiring seasonal sales all year round can bring incremental gains, says Alban Villani, regional CEO EMEA at CitrusAd
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Comment & OpinionShaken Udder’s judge sets the bar for courtroom fun
Shaken Udder is making its TV debut with an ad called ‘Do what makes you happy’ – set in a courtroom
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NewsNestlé withdraws ‘nutritious’ claim in row with Henry Dimbleby over Kit Kat Cereal
Dimbleby, who stood down as a special government adviser in March over lack of action on reformulation, said marketing surrounding the product had been misleading
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NewsM&S sees online visibility increase thanks to TikTok boost
The increase in the retailer’s visibility metric sees it rank second only to Tesco, which saw its visibility increase by 6% in the past 12 months
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NewsChannel 4 gives Aldi’s Next Big Thing a second series
The first series ran for six weeks in October 2022 and saw 36 suppliers showcasing their products to Aldi UK buying MD Julie Ashfield
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ReportsWhy did BrewDog’s POP Soda fall flat?
BrewDog declared revolution in typical self-aggrandising style on launching POP Soda in 2022
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Category ReportWhat can challengers learn from Prime? Soft drinks category report 2023
Prime has racked up explosive sales thanks to its celebrity status. Does it hold any lessons for other up-and-coming drinks brands?
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NewsBrooklyn Pilsner named official beer of Glastonbury Festival
The deal will see Brooklyn Brewery’s premium ale served at on-site bars throughout the five-day event
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ProfilesMy food & drink job: Dulcie Howman, marketing assistant, Zertus
Dulcie is kicking off her marketing career by working with Nomo, a free-from chocolate brand