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All Marketing articles – Page 96
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Comment & OpinionCamden Town gives us fresh Hells over gifting
“Hello bad gift giver.” It’s an ominous opening to an unusual Christmas advert
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Comment & OpinionWhy Morrisons’ Farmer Christmas is the new fmcg heart-throb
Captain Birdseye has taken a step back, so food has a new sex symbol. And no it’s not Jeremy Clarkson
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NewsBirds Eye to replace Captain with child’s face in limited-edition promotion
Seven-year-old Tadhg King will adorn packs of the brand’s fish fingers in the new year
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Analysis & FeaturesChristmas Tree Day: five food & drink brands marking the start of the festive season
These festive food & drink launches are perfectly timed for the occasion, which falls earlier than usual this year
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Comment & OpinionMarketing strategy is stuck in the 1950s. Time to modernise for the social media era
Most brands have adapted their structures to focus more on brand and trading, but social media can be leveraged for more than one purpose, says Matt Lee, MD at Capture
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Comment & OpinionChristmas ads promote excess. But unsustainable advertising is a year-round issue
Sustainability campaigners are right to criticise festive ads – but shouldn’t limit their work to Christmas, says Dan Crossley, executive director, Food Ethics Council
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NewsLidl sponsoring giant festive outdoor ice skating rinks in London and Edinburgh
The discounter is the sponsor for the UK’s largest outdoor ice skating rink, at London’s Hyde Park Winter Wonderland fair
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NewsBritain’s love of small dogs will boost wet petfood sales, claims Mars
The fmcg giant said 97% of dog owners feed their pooches wet food every day, compared to 80% in 2019
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NewsErdinger Alkoholfrei to back Move Against Cancer’s ‘5K Your Way’ initiative in 2022
The initiative encourages those living with and beyond cancer to ‘derive the benefits of exercise’ at designated Parkrun events
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Comment & OpinionDeliveroo ad causes Christmas confusion
Of course, traditional food is all very well, but the delivery giant’s seasonal ad reminds us of our perennial faves
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NewsHiggidy hires Wahaca marketing boss and launches first ad campaign
Sarah Jackson has joined the upmarket pie maker as marketing director
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Guide ToThe Grocer Guide To Soft Drinks
Impulse on-the-go purchases in soft drinks are recovering as Covid-19 restrictions ease. Yet consumers’ renewed focus on health, as well as HFSS legislation on the horizon, means soft drinks with functional benefits or energising properties are driving the category.
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Guide ToThe Grocer Guide To Bread & Baked Goods
Despite the easing of Covid-19 restrictions, bread & bakery suppliers consider the at-home occasions adopted by consumers will continue to retain importance, with the market being driven by premium products and innovation.
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Comment & OpinionWhat we can learn from contrasting ASA decisions on ‘green’ almond milk ads
ASA inquiries into ads from Alpro and Plenish offer a guideline on how to avoid being rapped for unsubstantiated green claims, says Brinsley Dresden, partner and head of the advertising & marketing team at law firm Lewis Silkin
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NewsTesco backs shoppers to ‘ensure nothing gets in the way’ of Christmas with festive ad
The retailer unveiled research suggesting 92% of UK adults are looking to make the most of Christmas this year, no matter what
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Comment & OpinionTesco can afford to ignore vaccinated Santa controversy
Santa flashing his QR code at border control in its Christmas ad has, predictably, caused outrage on Twitter
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NewsStephen Fry voices Sainsbury’s freeze frame Christmas advert
It is set to the Etta James classic At Last, in a nod to the delayed festivities of 2020
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NewsMorrisons pays tribute to key workers with ‘Farmer Christmas’ festive ad
This Christmas hero has a magical combine harvester instead of a sleigh
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Comment & OpinionHow to avoid samey, boring Christmas ads
Advertising is a multibillion-pound industry that’s still running on a broken business model, says Jon Williams, CEO of The Liberty Guild
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Comment & OpinionPukka plays up flavour in comradely trio
‘Baker of the people’s pie’ shows us what hard-working comrades deserve