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All Marketing articles – Page 101
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Comment & OpinionJohn West makes healthy point with energetic teen
Its new ad is certainly a departure from the traditional world of seafood advertising
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NewsCoca-Cola launches personalised cans on DTC site
The personalised cans cost £5 with free delivery in around five days
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Comment & OpinionAHDB’s ad victory is a big win for British meat and dairy
Switching to a 100% plant-based diet won’t necessarily bring the benefits to health and the environment we crave
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NewsM&S sees weekly sales rise in ‘Cooking with the Stars’ ingredients
M&S Food has registered a spike in sales for items featured on each episode of the ITV show
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NewsASA rejects complaint against AHDB red meat and dairy advert
The £1.5m campaign, which promoted the health benefits of red meat and dairy, attracted 487 complaints from pro-vegan groups
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Comment & OpinionIt’s no joke: Yoplait caught on hop by comedian over Yop plastic pack shift
A commendable move, certainly. But one rendered less so by the fact Yoplait was seemingly strong-armed into the change by comedian Joe Lycett
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NewsCo-op advertises soft plastics recycling scheme outside rival stores
Co-op is hoping to communicate that its recycling scheme accepts plastic purchased in any shop
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Comment & OpinionBrewDog mixes witty whimsy with powerful environmental message
Like many a ‘punk’ outfit gone mainstream, BrewDog is looking to appeal to a wider audience
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NewsWalkers celebrates local restaurants with four limited-edition flavours
A supporting on-pack promotion will offer shoppers a £5 discount at over 3,000 participating restaurants
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NewsBurton’s Biscuits enters out of home with foodservice division
The new operation would look to increase listings and distribution while supporting existing customers, said Burton’s
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NewsIceland recruits Timmy Mallett to push ‘retro’ lolly range in online videos
The ‘zany’ 1980s kids’ TV host will taste and rate Iceland’s exclusive range of ‘retro sweet shop favourites’
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NewsTim Fairs joins Bestway Wholesale from McColl’s
Fairs spent three-and-a-half years at McColl’s as customer director
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NewsJohn West repositions itself as a health and nutrition brand
The canned seafood giant said it hoped to entice younger shoppers and to make a clearer link between canned fish and functional benefits
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NewsGenie Drinks gets major rebrand and shifts kombuchas into cans
The changes would ‘radically’ shake up the brand’s on-shelf presence, said Genie
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Comment & OpinionMethod answers key question with spectacular New York clean-up
‘Future-friendly’ soap brand Method’s handsome advert resembles a kind of low-stakes disaster movie
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Analysis & FeaturesHow brands can navigate the junk food advertising ban
Restrictions on TV and online advertising of HFSS products are imminent, with the potential to do ‘huge damage’. So what are brands doing to stay visible to shoppers?
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NewsOn-demand grocer Getir signs sponsorship deal with Tottenham Hotspur
Last month Zapp signed as a sponsor of Chelsea FC,
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Analysis & FeaturesHow to spot greenwashing and why brands were caught out
Fmcg brands are under pressure to be green. That’s brought about a large number of dubious claims – but UK regulators are now getting on the case
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Comment & OpinionIrn-Bru’s cowboys kick off flavour debate
In its new ad, Irn-Bru explores the idea that its fans have opinions about its flavour
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Analysis & FeaturesHow to make your brand’s packaging stand out in online stores
Packaging design requirements for online sales differ from what’s needed to make them stand out on supermarket shelves. What do you need to know?