All Marketing articles – Page 105
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Comment & OpinionSweet Mr Kipling ad lets viewers fill in blanks
Mr Kipling’s new ad allows (or should that be forces?) its audience to fill in the gaps in its story
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NewsGlebe Farm launches major rebrand across all products
The British oat milk company will emphasise its heritage and its status a family run business in the rebrand across all lines
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NewsBirds Eye launches biodiversity campaign on packs of peas
The Peas for Bees campaign aims to educate the nation on the importance of sourcing food sustainably and biodiversity
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Analysis & FeaturesPutting a face to the name: what would Mr Kipling look like?
Were Premier Foods to finally reveal Mr Kipling in full, what might he be like? Who would he be? We invited creative agency The Cabinet to answer those questions
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NewsOnken yoghurt launches major marketing campaign with Gok Wan
The campaign is a content series of five three-course set menus from five culinary destinations around the world
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NewsThe Collective launches major ‘masterbrand’ marketing push
The campaign is covering 1,222 sites across the UK with a reach of 19.4 million people, the brand says
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Comment & OpinionCheese and chorizo out of scope of HFSS regs despite near demise of PM
The anomalous drafting of the laws, as devised by the DHSC, are the issue here
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Analysis & FeaturesWhat role do brand mascots play in grocery today?
More memorable than a slogan, and more reliable than celebrities, mascots have been ‘visceral shortcuts’ for grocery brands seeking cut-through for years. So, which are most powerful today and what is their future?
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Analysis & FeaturesThe UK’s 10 most powerful grocery mascots in 2022
More memorable than a slogan, and more reliable than celebrities, mascots have been ‘visceral shortcuts’ for grocery brands seeking cut-through for years. So, which are most powerful today and what is their future?
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Comment & OpinionLaid-back Red Leg impresses with crab dance
Why does Red Leg rum have a crab on the bottle?
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NewsKabuto Noodles rebrands and gives core noodle pots non-HFSS reformulation
The brand said it planned ‘to change perceptions of the instant noodle category’ with its new-look range
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NewsCathedral City gets major revamp with new packaging
The rebranded packaging will feature a redesigned city scene with the cathedral in the centre along with new SKU-specific colourways
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Promotional FeaturesDiversifying the digital shelf with retail media
At a time where grocers will be monitoring Amazon’s rollout of 260 more till-free Fresh stores over the next three years, it is in fact Amazon’s booming advertising business that highlights a rapidly growing opportunity for grocers around the country.
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NewsWalsall FC home ground renamed Poundland Bescot Stadium
The sponsorship deal also sees Poundland’s name on the front and back of the team’s new strip
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Comment & OpinionMagnum’s silver foxes add wit to luxury message
Think Magnum advert, and you tend to think of well-dressed supermodels
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NewsHealth & Her to make TV ad debut during Davina McCall menopause show
It will air on Monday (2 May) during the first break in Channel 4 documentary ‘Davina McCall: Sex, Mind & the Menopause’
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NewsPoundstretcher responds to claims it raised prices before launching ‘50% off’ sales
More than 20 shoppers have taken to Trustpilot since 15 March complaining of price rises alongside the 50%-off promotion
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NewsSupermarket TV ads drive online sign-ups more than physical footfall, analysis finds
A breakdown of Asda new web customers found 55% had been converted from shopping in store at Tesco
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NewsWaitrose pushes value Essential range with major Piccadilly Circus campaign
The campaign is running from 25 April to 1 May and is expected to reach an audience of over a million people over the course of the week
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NewsStoli launches limited-edition Ukrainian-themed vodka as ‘symbol of solidarity’
The bottles are the first to feature the updated brand name, following its decision to change its name from ‘Stolichnaya’ to distance itself from Russia