All Marketing articles – Page 110
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Guide ToThe Grocer Guide To Soft Drinks
Impulse on-the-go purchases in soft drinks are recovering as Covid-19 restrictions ease. Yet consumers’ renewed focus on health, as well as HFSS legislation on the horizon, means soft drinks with functional benefits or energising properties are driving the category.
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Guide ToThe Grocer Guide To Bread & Baked Goods
Despite the easing of Covid-19 restrictions, bread & bakery suppliers consider the at-home occasions adopted by consumers will continue to retain importance, with the market being driven by premium products and innovation.
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Comment & OpinionWhat we can learn from contrasting ASA decisions on ‘green’ almond milk ads
ASA inquiries into ads from Alpro and Plenish offer a guideline on how to avoid being rapped for unsubstantiated green claims, says Brinsley Dresden, partner and head of the advertising & marketing team at law firm Lewis Silkin
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NewsTesco backs shoppers to ‘ensure nothing gets in the way’ of Christmas with festive ad
The retailer unveiled research suggesting 92% of UK adults are looking to make the most of Christmas this year, no matter what
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Comment & OpinionTesco can afford to ignore vaccinated Santa controversy
Santa flashing his QR code at border control in its Christmas ad has, predictably, caused outrage on Twitter
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NewsStephen Fry voices Sainsbury’s freeze frame Christmas advert
It is set to the Etta James classic At Last, in a nod to the delayed festivities of 2020
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NewsMorrisons pays tribute to key workers with ‘Farmer Christmas’ festive ad
This Christmas hero has a magical combine harvester instead of a sleigh
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Comment & OpinionHow to avoid samey, boring Christmas ads
Advertising is a multibillion-pound industry that’s still running on a broken business model, says Jon Williams, CEO of The Liberty Guild
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Comment & OpinionPukka plays up flavour in comradely trio
‘Baker of the people’s pie’ shows us what hard-working comrades deserve
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NewsOggs scores Tesco listing for Bites duo after Instagram stunt
The brand said Tesco was ‘playing hard to get’ and asked its fans to help it get the retailer’s attention
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NewsPortman Group rules against Fok Hing Gin for ‘offensive’ brand name
This was the first time a product’s name had been considered in terms of ‘offensive language’, said the watchdog
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Comment & OpinionHow to prevent fractured messaging and create a single ‘brand truth’
Consumers are increasingly taken aback by weird, inconsistent and confusing marketing messages from their favourite brands, says Sid McGrath of Wunderman Thompson
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Analysis & FeaturesRanked: The best and worst of food and drink Christmas ads 2021
The British public will be hoping for a bigger and better Christmas than ever to make up for last year’s washout. Have the ad makers risen to the challenge?
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NewsYeo Valley prepares £3m sustainability-themed TV ad campaign
The push ties in with a new £2m regenerative agriculture project launched last week by the yoghurt brand
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NewsPoundland launching first national TV ad campaign
Viewers will be told ‘This is your land’ in an ad starring comedian Alan Devally and highlighting Poundland’s food, clothing, toiletries and low prices
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Comment & OpinionWhy brands should heed the rise of social media live shopping
It’s clear major industry players are placing a big bet on what the future of shopping will look like, says Christina Miller, group connections director at VMLY&R
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NewsAldi premieres Christmas ad featuring cameo from ‘Marcus Radishford’
Kevin the Carrot has returned to Aldi’s seasonal ad campaign for a sixth year
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Comment & OpinionMarketing teams must have the right skills to avoid ‘greenwashing’
Communicating green credentials takes skill and collaboration, says Mark Dodds, chair of the Chartered Institute of Marketing’s Food, Drink & Agriculture Group
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Guide ToThe Grocer Guide To Frozen
With at-home consumers increasingly appreciating the versatility and convenience of frozen food, the category has come into its own of late. Yet there is still much work to do at retail level to maximise the opportunity, say suppliers.
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NewsAldi teases new Christmas ad ditching Kevin the Carrot in favour of new character
In the 20-second teaser, viewers find out how Ebanana Scrooge came to hate Christmas