All Marketing articles – Page 113
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Comment & OpinionCoke has footballing fun with subliminal ‘side hustle’ ads
Coke has made a blink-and-you’ll-miss-it address to the Three Lions in its trio of Euros-focused ads
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NewsMorrisons uses England v Scotland game to launch new ad campaign
The first ad will air tonight in the ad break before the England versus Scotland football match
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Comment & OpinionHow Ronaldo and Pogba brought the game of product placement into disrepute
The players attracted attention for moving bottles of Coca-Cola and Heineken out of shot in press conferences
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NewsMaldon Salt unveils colourful new look
The use of colour would allow “for improved product segmentation”, it said
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NewsPerkier challenges rivals to match it on dropping palm oil
It will launch an educational campaign to raise awareness about how harvesting palm oil has “damaging effects” on the planet, said the brand
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NewsSortedfood discussing ‘auto-filling’ online shopping baskets with major supermarkets
‘We expect this sort of functionality to be in place within the next few months,’ Sortedfood told The Grocer
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Comment & OpinionVegan vs vegetarian vs plant-based – what’s the difference between the definitions across the EU?
Food manufacturers are enthusiastically launching products to meet vegan demand, but what do terms like “plant-based” and “vegan friendly” actually mean from a legal perspective?
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NewsPollen & Grace updates range and packaging in ‘mindful’ overhaul
The relaunch includes a swathe of NPD, an emphasis on locally sourced ingredients and new 70% recycled plastic trays, said Pollen & Grace
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NewsGordon Ramsay tops list of UK’s most powerful food influencers
Gordon Ramsay has a combined 42.8 million followers on YouTube, Instagram and TikTok and has the potential to earn £22,949 per post, according to analysis
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NewsButterkist launches ‘indulgent’ chocolate orange toffee popcorn
Its chocolate orange innovation bridged the gap between popcorn and confectionery and would ‘target more consumer occasions’, said Butterkist
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NewsKerry meat-free brand Naked Glory rebrands to Taste & Glory
The name change comes almost two years after the range’s launch in September 2019
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NewsBabybel partners with grower Jupiter Group for fruit and cheese snacking variant
The cheese brand’s new Babybel Light Cheese, Apple & Grapes variant is on sale at Tesco
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Comment & OpinionAlpen’s cheeky ram butts in
Alpen is once again having fun with its Alpine heritage
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Comment & OpinionWhy grocery retailers should sign up to British Food Fortnight
Whether you’re involved in a national supermarket chain or own a local greengrocer, this event is your chance to reach out to new customers and improve your relationship with existing ones
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NewsKerry adds new Strings & Things duo targeting summer of sports
Kerry Foods is looking to capitalise on sports this summer with its new themed NPD
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NewsUncle Ben’s name ditched as Mars unveils Ben’s Original rebrand
It comes after frequent accusations of racism against Uncle Ben’s logo and name
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NewsOcean Fish aims to net Brits with GB-caught Hook, Line & Sinker fish brand
The Cornish fishing and processing company said it hopes to reduce the distance between net and plate
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NewsAldi complaint over Tesco ‘price match’ ad rejected by watchdog
Aldi complained about a Tesco press ad which appeared last July, as the UK’s biggest supermarket ramped up its latest marketing assault on the discounter
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NewsBurts Snacks partners with Royal National Lifeboat Institution for on-pack promo
The partnership will be supported by a £1m marketing campaign including an ‘exciting NPD pipeline’
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NewsIceland launches £5 pizza and booze meal deals for the Euros
A fiver buys two pizzas with either sides and dessert or drinks