All Marketing articles – Page 109
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Comment & OpinionHow grocery loyalty schemes are evolving in 2022
Retailers are building out stronger, more personalised loyalty schemes to keep loyal shoppers happy, says Eagle Eye CEO Tim Mason
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NewsCouncils set to follow TfL in junk food ad crackdown
Londoners are said to have bought less HFSS food after TFL’s ad restrictions from 2019
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NewsPladis appoints Aslı Özen Turhan as chief marketing officer
She will take the place of Caroline Hipperson, who has been appointed as VP of business development for the global organisation
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NewsEye-tracking study shows power of gondola ends for HFSS brands
The Shopper Intelligence study also found the gondola end advertising effect to be “definitely stronger for unplanned categories”
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NewsBorder Biscuits rebrands and adds trio of NPD to lure ‘accessible premium’ shopper
The brand said its research confirmed shoppers were ‘looking to trade up from everyday products to more premium options’
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Comment & OpinionFood and drink marketing professionals are failing to keep up with innovation
In the food & drink sector, skills levels have dropped, says Mark Dodds, chair of the Chartered Institute of Marketing Food, Drink & Agriculture Sector Interest Group
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NewsRapid grocer Gopuff sponsors McLaren Formula 1 team
Gopuff’s branding will feature on the team’s cars during this year’s racing season
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NewsThe Collective expands Suckies kids’ yoghurts with new no-added sugar range
The new range contains less than 6g of sugar per 100g pack
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NewsViva launches ‘controversial’ TV ad calling on shoppers to ditch meat
The advert encouraged viewers to see the connection between the animals they choose as pets and those they eat, Viva said
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NewsAbsolut Vodka unveils new-look bottles and reformulated drinks range
The new bottles feature a colour block design to reflect the ‘true to fruit’ flavours within, said Absolut
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Comment & OpinionCheeky LoveRaw summons icons of chocolate ads past
Vegan chocolate brand LoveRaw has come up with a clever, cheeky concept
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Analysis & FeaturesWhat Diageo’s new London hub says about the future of Guinness
Diageo is spending £73m on a brand hub in Covent Garden. Why?
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Comment & OpinionWhy Greggs’ collaboration with Primark is a masterclass in brand marketing
The publicity gained by the stunt demonstrates the effectiveness of a tried-and-tested PR strategy: pushing an unlikely combo
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NewsMolson Coors’ Shearer hired by Birds Eye as new marketing director
Shearer will join the frozen food giant on 28 February
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NewsAldi searching for three shoppers to be wine taster for a day
The three chosen applicants will become an ‘Aldi wine buyer for a day’
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NewsGuylian rebrands and reformulates - but raises seashell choc prices
The products have undergone a reformulation as part of a commitment from the brand to ‘only use the best hazelnuts’
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NewsPeperami teases ‘brand repositioning’ with new Chicken Bites campaign
The ‘six-figure’ TV and YouTube campaign reflected its ‘cheeky brand attitude’, targeting families and young adults
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News‘Overnight Weetabix’ goes viral with 20.5 million TikTok views
A legion of TikTok users have taken to sharing videos of themselves making and eating an ‘overnight’ serving of the cereal
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Promotional FeaturesRedefining trade and shopper marketing for a digital discovery world
How grocery can close the loop via bricks and clicks
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Comment & OpinionTropicana’s heroes stay calm as disasters strike
With what looks like a big-bucks new campaign, Tropicana has decided against arguing the toss on the health front