All Marketing articles – Page 109
-
Comment & OpinionVegan vs vegetarian vs plant-based – what’s the difference between the definitions across the EU?
Food manufacturers are enthusiastically launching products to meet vegan demand, but what do terms like “plant-based” and “vegan friendly” actually mean from a legal perspective?
-
NewsPollen & Grace updates range and packaging in ‘mindful’ overhaul
The relaunch includes a swathe of NPD, an emphasis on locally sourced ingredients and new 70% recycled plastic trays, said Pollen & Grace
-
NewsGordon Ramsay tops list of UK’s most powerful food influencers
Gordon Ramsay has a combined 42.8 million followers on YouTube, Instagram and TikTok and has the potential to earn £22,949 per post, according to analysis
-
NewsButterkist launches ‘indulgent’ chocolate orange toffee popcorn
Its chocolate orange innovation bridged the gap between popcorn and confectionery and would ‘target more consumer occasions’, said Butterkist
-
NewsKerry meat-free brand Naked Glory rebrands to Taste & Glory
The name change comes almost two years after the range’s launch in September 2019
-
NewsBabybel partners with grower Jupiter Group for fruit and cheese snacking variant
The cheese brand’s new Babybel Light Cheese, Apple & Grapes variant is on sale at Tesco
-
Comment & OpinionAlpen’s cheeky ram butts in
Alpen is once again having fun with its Alpine heritage
-
Comment & OpinionWhy grocery retailers should sign up to British Food Fortnight
Whether you’re involved in a national supermarket chain or own a local greengrocer, this event is your chance to reach out to new customers and improve your relationship with existing ones
-
NewsKerry adds new Strings & Things duo targeting summer of sports
Kerry Foods is looking to capitalise on sports this summer with its new themed NPD
-
NewsUncle Ben’s name ditched as Mars unveils Ben’s Original rebrand
It comes after frequent accusations of racism against Uncle Ben’s logo and name
-
NewsOcean Fish aims to net Brits with GB-caught Hook, Line & Sinker fish brand
The Cornish fishing and processing company said it hopes to reduce the distance between net and plate
-
NewsAldi complaint over Tesco ‘price match’ ad rejected by watchdog
Aldi complained about a Tesco press ad which appeared last July, as the UK’s biggest supermarket ramped up its latest marketing assault on the discounter
-
NewsBurts Snacks partners with Royal National Lifeboat Institution for on-pack promo
The partnership will be supported by a £1m marketing campaign including an ‘exciting NPD pipeline’
-
NewsIceland launches £5 pizza and booze meal deals for the Euros
A fiver buys two pizzas with either sides and dessert or drinks
-
NewsAlpen unveils £2m brand refresh with ‘Up & Alpen’ TV campaign
The Weetabix-owned brand has been given a new-look pack designed to celebrate “its rich heritage”
-
Comment & OpinionProposed restrictions on junk foods throw up more questions than answers
Suppliers and industry bodies are demanding clarity from government on the affected categories
-
Comment & OpinionStrange timing for Kopparberg’s high-five history
It seems summer has arrived, and with it the season’s traditional cider adverts
-
NewsViolife targets summer gatherings with launch of vegan BBQ Pack
The dairy alternatives brand has included three of its products in the box
-
NewsYoplait unveils ‘Moments of Gold’ Olympic marketing push
The £2.4m campaign follows Yoplait’s deal to sponsor the British Olympmic team earlier this year.
-
NewsYoung’s Seafood unveils ‘Masters of Scampi’ marketing campaign
The supplier is celebrating 75 years since it played a role in the invention of scampi