All Marketing articles – Page 111
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NewsPink Lady apples see sales boost after ‘successful’ TV ad, own data shows
Volume sales saw double-digit growth whilst its first-ever UK TV campaign aired, the brand said
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NewsKerrygold unveils first TV ad in four years to push ‘unique grass-fed taste’
The Irish block butter brand will appear on ITV, Channel 4 and Sky from 17 August
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NewsMiranda Osborne made category and marketing director at Disaronno
Osborne previously worked for brewing giant Molson Coors as brand director
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NewsArctic Iced Coffee unveils first TV ad thanks to Channel 4 support fund
The Crediton Dairy-owned brand’s ‘Extreme…ly Refreshing’ campaign kicks off from 17 August
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NewsDeliveroo promotes Co-op and Morrisons tie-ups with TV ads
It is the first time Deliveroo has promoted grocery in ads; previous ads have focused on restaurant and fast food partners
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Comment & OpinionSainsbury’s makes a splash with sounds of summer
Sainsbury’s has subtly evolved its distinctive black-and-white-and-orange ad campaign
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NewsSainsbury’s unveils cheese innovation fixture in 101 stores
The retailer will initially showcase cheeses from Biotiful, Arla and Vitalite
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NewsAVA Berries reports strongest strawberry sales season yet
The supplier had sold almost 4.7 million punnets since the start of May
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Comment & OpinionDomino’s plays up benefits of the ‘staycation’
Domino’s is making a commendable effort to inject a bit of glamour into the great British ‘staycation’
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NewsThousands of HFSS products caught in PM’s promo and ads ban
The crackdown includes many products reformulated under the flagship soft drinks sugar levy
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NewsYoung’s renews football sponsorship for 17th season
The seafood giant will continue to back hometown club Grimsby Town for the 2020/21 season
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ProfilesMy food & drink job: Lili Wiranatha, sales and marketing intern, Wholey Moly
Lili grew up in Indonesia and became interested in health food while living in Australia
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NewsNational Food Strategy report calls for junk food taxes and more free school meals
The first part of the strategy was launched today by Leon co-founder Henry Dimbleby
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Analysis & FeaturesIndustry reacts as Boris Johnson announces new obesity crackdown
The new obesity strategy includes plans for a ban on HFSS food promotions in prominent locations in stores
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NewsPromotions of HFSS food to be slashed under government’s new obesity strategy
The government said the move would also see a ban on volume promotions for HFSS products such as ‘buy one get one free’
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NewsHolland & Barrett appoints VCCP to lead advertising strategy
The health food retailer awarded the account to VCCP following a pitch process that began in August last year
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Comment & OpinionReturn of McDonald’s strikes a celebratory tone
McDonald’s has become one of the first major food companies to unveil an ad with a broadly celebratory tone
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NewsWaitrose launches summer holiday virtual cookery classes for children
The chefs will teach a different recipe each week, from sausage rolls to apple & cinnamon cakes
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ProfilesMy food & drink job: Roseanna Evans, marketing & commercial consultant, HRA Global
Consultant Roseanna landed her role while halfway through her dissertation
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NewsCo-op launches new fund and TV ad to support food charities
Co-op has committed to a 20p donation every time a customer buys a picnic product