All Marketing articles – Page 116
-
Analysis & FeaturesNo rest for the WKD: SHS Drinks on 25 years of alcopops
WKD is 25 years young. It’s stayed relevant by moving with the times, and joining forces with Love Island, says SHS Drinks MD Marcus Freer
-
WebinarsWatch: Little Moons explains how it mastered consumer profiling
It’s what fmcg marketing dreams are made of. One minute you’re a well-loved but niche brand with modest distribution; the next you’re going viral on social media, your sales are blowing up and retailers can’t get enough of you.
-
NewsYakult pushes benefits of gardening in new marketing push
The fermented dairy drink’s Grow with Yakult campaign will give participants seeds for five Japanese vegetables
-
Comment & OpinionNew York Bakery Co gives us a convincing evangelist in George
Welcome to bustling New York City. In a diner, we’re face-to-face with George
-
NewsCo-op extends product placement deal on Coronation Street with ITV
Co-op has agreed a three-year extension to the partnership with ITV
-
NewsTesco brand director McEttrick to leave after ‘completing turnaround’
Michelle McEttrick was hired by former CEO Dave Lewis to revamp the Tesco brand
-
NewsAB InBev and Lavazza tap GreenJinn’s new promotions tool Treasure
A beta version of Treasure has already been used by AB InBev’s canned wine brand Babe
-
Analysis & FeaturesHow sports sponsorship is upping its game for a post-Covid world
The pandemic has kept sports fans away from stadia – but fresh marketing opportunities have emerged as more people watch from home and embrace innovative technology. So how is the world of sports sponsorship likely to change for fmcg brands?
-
Comment & OpinionGraze’s squirrel CEO delivers lower-sugar snacking enthusiasm
Animal mascots can be annoyingly quirky. But it’s not often we see them positioned as the CEO of their company
-
NewsHeinz collaborates with The Who on limited-edition beans
There are 1,967 limited-edition cans available to buy from Heinz to Home
-
Comment & OpinionWhy the ‘purchase funnel’ of marketing is no longer linear
Not long ago, it was all about mass media versus shopper media. Now the lines between two are blurring, says Matt Lee, MD at Capture
-
Comment & Opinion‘Give Tesco a miss’: Tesco shows its class as full-year results approach
Tesco’s ‘miss’ ad campaign a hit as it takes a broader view of trade ahead of its results this week
-
NewsMorrisons gives away millions of sunflower seeds as ‘sign of hope’ after lockdown
The seeds will be offered to customers by checkout staff and within online shopping orders
-
NewsBirds Eye announces Team GB tie-in for meat-free Green Cuisine range
The plant-based brand will sport a new union flag look and carry Team GB’s logo
-
Comment & OpinionBudweiser’s dog delivers renewable energy message
A dalmatian’s ears and chops flutter in the breeze, backed by the simple, sublime sound of Bob Dylan’s Blowin’ in the Wind
-
NewsM&S relaunching ‘Fresh Market Update’ TV ad campaign
The latest campaign will see M&S introducing 30 million bees to 28 partner farms this summer
-
NewsWhitby Seafoods announces first TV ad amid scampi sales boom
The Yorkshire brand said it hoped the advert would harness the power of British seaside nostalgia
-
Analysis & FeaturesWeetabix Beanz and Pringles lip balm: how fmcg celebrated April Fools’ Day 2021
Here’s our pick of the best pranks from brands and retailers this April Fools’ Day
-
Guide ToThe Grocer Guide To Free From & Plant Based
The surge in shopper appetite and eagerness to experiment has not been lost in the free from, plant based and vegan categories. Locked down Brits are hungry for innovation and manufacturers have responded with a raft of ambient, chilled and frozen NPD.
-
Comment & OpinionAldi’s ad gives Easter a Latin twist
It’s unusual to see Easter given a Latin twist, but Aldi has done just that